Blog Differentiation Finance Naming 
Product Management University
OCTOBER 12, 2021
If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. The name “product marketing” might be part of the problem. Differentiating individual products is like splitting hairs. Here’s the funny part.
The Product Coalition
FEBRUARY 28, 2019
In this Professional Spotlight interview, Zoe discusses her journey at Splitwise, the future of the finance app category , and the current growth challenges that mobile apps face. In my spare time I devoured blogs / books about product management, attended product-focused meet-ups, and did onboarding teardowns for the apps on my phone.
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Userpilot
OCTOBER 27, 2021
Should you go with big names like WalkMe or Whatfix ? Set up basic contextual onboarding to differentiate user experience. Here’s a rundown of some of the most important differentiating factors: Implementation. Choosing a digital adoption platform (DAP) can be tricky. What’s even the difference?
Intercom, Inc.
OCTOBER 1, 2020
Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Finance allocates your cost, but finance also models the impact of what you do.
Intercom, Inc.
OCTOBER 1, 2020
Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Finance allocates your cost, but finance also models the impact of what you do.
Nulab
SEPTEMBER 22, 2021
Yahoo Finance. Maturity : When you’re in a crowded market, price becomes a crucial differentiator because there are fewer differences, feature-wise, in the products/services offered. You might already have some names in mind, but you might be able to uncover more if you step into the shoes of your prospects. Name recognition.
Amplitude
APRIL 12, 2018
They are the leaders there and with the right amount of effort, you can set up the perfect visualization that helps explain to the executive team, the finance team, the sales team, what was the pattern on some data set over the last 12 months. Where does Amplitude fit in and how do you differentiate yourself from the masses?
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