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3 Product Marketing Myths to Dispel

Product Management University

If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Differentiating individual products is like splitting hairs. Here’s the funny part. Here’s the thing.

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Why we like them: Product School offers a wealth of industry knowledge and experience from its events, blog, books, podcast, and its associated online communities. 280 Group also offers financing options upfront and communicates total course and test pricing for several training options.

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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. Differentiating from the competition. When you’re fighting for a piece of the pie, differentiating yourself from the competition is crucial. What is Product-Market fit?

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

You can also get ideas about the direction of the market from industry blogs, reports, and publications. Analyze the competitive landscape Analyzing the competitive landscape is essential to understand the existing solutions in the market, finding potential gaps you could fill, and identifying areas for differentiation.

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Professional Spotlight: Zoe Chaves of Splitwise

The Product Coalition

In this Professional Spotlight interview, Zoe discusses her journey at Splitwise, the future of the finance app category , and the current growth challenges that mobile apps face. In my spare time I devoured blogs / books about product management, attended product-focused meet-ups, and did onboarding teardowns for the apps on my phone.

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How to Implement Competitive Intelligence the Right Way

ProductPlan

The sales team wants the nitty-gritty details of a competitor’s pricing and terms (tactical), whereas finance needs to understand the total projected market size over the next five years (strategic) to triangulate revenue forecasts shared with investors. Different stakeholders will want different types of competitive intelligence.