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Our biggest releases of 2022: A next-generation Inbox, our most powerful Messenger yet, and the introduction of tickets

Intercom, Inc.

Reduce inbound conversation volume: Increasing the number, efficiency, and effectiveness of your bots means your customers will be more likely to self-serve. . This means they can get faster help – especially if their query can be solved through automation – and reduces inbound call volume for your team.

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Tips for using Intercom to help with your Covid-19 response

Intercom, Inc.

We’ve written about how you can manage your customer communications in a crisis detailing how you can proactively make it easier for your customers to get the answers they’re looking for, as well as on dealing with the inbound queries that you might be facing. Do send messages to engaged recipients only.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. Marketing campaigns and strategies tend to involve mostly one-way communication – they communicate the message to the users. Content marketing isn’t limited to blog posts.

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How I treat creative copy like a product—using data

Mixpanel

As I’ve seen it applied, most keyword research is used to create a laundry list of blog posts to create words to fit into a sales page, so Google Search prioritizes your work. For example, I recently worked on a blog conversion project. It seems inherent that we would start by redoing the blog homepage. Keyword research.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Product marketing: Product marketing is the multi-stage process of aligning your product with specific customer problems to generate sales and optimize the core offering/message over time. Blog articles are the most popular format for content marketing but that doesn’t mean you have to limit yourself to that medium.

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Micromarketing: What Is It and How To Build a Micromarketing Strategy for Your SaaS Growth

Userpilot

In this blog post, you’ll learn: What micromarketing is. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. Finally, A/B test your product experiences and messages to measure their effectiveness. You can test several product messages and experiences with Userpilot.