The Product Guy

NOVEMBER 9, 2017

A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. To maximize their potential, tie deadlines to meaningful business events that help market your product to its intended Target Audience. Why do I need a framework? This was second only to increase in salary!

Framework 345

Framework Agile User Testing Research Software 345

Product Talk

FEBRUARY 5, 2025

Lets consider a few real-life examples from people weve featured here on the Product Talk blog to help illustrate what customizing the habits can look like. Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. And you can use that information to iterate and improve.

Product Research 215

Product Research User Testing Customer Experience Framework 215

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. What characteristics define market research vs UX research? How can you combine market research and UX research? Examine how big of a potential market it has.

User Testing 78

User Testing Product Research Market Research Research Software 78

Roman Pichler

JANUARY 20, 2025

Figure 2: The People Involved in the Strategy Work The team in Figure 2 consists of the person in charge of the product, a UX designer (for end-user-facing products), an architect/programmer, and a tester, as well as the key business stakeholders. 3] This leverages their expertise, creates strong alignment, and maximises buy-in.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Userpilot

DECEMBER 22, 2023

How do you write a UX microcopy that helps users accomplish their objectives and drives conversions? That’s what our guide to microcopy in UX design covers, so if you’re after the answer, you’re in the right place! What is microcopy UX? Why is it important to write a great UX microcopy?

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

UX Planet

OCTOBER 8, 2024

UX writing is the process of creating and managing all content within and around an app or website interface, both on a macro and micro-scale. To make sure your product’s content and your users’ experience do not fall prey to the latter, we have created this list of 12 world-class UX writing examples.

UX 104

UX Data Visualization Research Software Analytic Tools 104

Lenny Rachitsky

JANUARY 4, 2024

The wrong type of user research is being conducted most of the time, with a focus on “middle-range” topics, which are interesting but not impactful enough for the business. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

User Testing 127

User Testing Research Software Product Research UX 127

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.

Product Manager 217

Product Manager Product Management User Testing Feedback Software 217

Userpilot

JULY 22, 2022

What UX trends are shaping the SaaS industry in 2022? There’s no denying that UX design plays a significant role in the design of SaaS products. A UX design trend occurs as a result of a change in user behavior or the adoption of new technologies. Decluttered UI’s are another UX trend.

Feedback Software 116

Feedback Software UX User Testing Embedded Analytics 116

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Userpilot

JANUARY 16, 2024

Looking for UX design books that offer practical wisdom and show you how to get better? How each book improves your UX design skills. Book a demo now to discuss your UX needs with our team. UX for Beginners: A Crash Course in 100 Short Lessons by Joel Marsh Don't be fooled by the bite-sized lessons—this book packs a punch.

User Testing 105

User Testing Books Customer Experience Customer Feedback 105

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

UX Planet

MARCH 3, 2025

Marketing & BusinessWebsites Purpose: A business website serves as a companys digital presence, providing information about services, values, and ways to get intouch. Adding personal elements like a unique bio, testimonials, or a blog helps build a connection. Example Websites: Nike Allbirds 3. Let me know in the comments!

Reporting Tools 59

Reporting Tools Magazine Software Review Customer Experience 59

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Data Visualization 105

Data Visualization Analytic Tools Marketing Feedback Software 105

UX Studio

MAY 30, 2023

Unless your company is bringing great innovation to the market, there are likely to be multiple competitors offering similar products or services. How to build trust through UX design? With this in mind, how can we build trust through UX design? Searching for the right UX agency? Why is trust important?

UX 97

UX Reporting Tools Data Visualization Research Software 97

Mind the Product

AUGUST 29, 2019

’ , the role sits at the intersection of user experience (UX), tech, and business. If you subdivide UX into the constituent parts of design and customer understanding, you end up with a modified Venn diagram, and at each of the incomplete intersections, you can find a different type of partial product manager.

Product Research 194

Product Research Product Manager Product Management Weak Development Team 194

Alchemer Mobile

SEPTEMBER 5, 2019

The products mentioned here are somewhat unique from the UX, UI, or mobile design point of view. How do these apps cope with the challenges of competition, fragmentation, and marketing fit? The expanded search bar and revised actions menu appear to be really beneficial for the UX.

Feedback Software 204

Feedback Software Data Visualization User Testing Product Manager 204

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Product Innovation Educators

JUNE 12, 2023

That gives engineers trust that whatever I am asking them to build is actually required by the market and by our users. Requirements are like a contract with engineering and the UX team. When the document is 70-80% ready, we do UX research to validate the solution we’re proposing. Next, we go into UX designing.

User Testing 253

User Testing Customer Feedback Product Manager Product Management 253

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

MAY 18, 2023

What's the difference between UX vs CX? UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. Read on to find four key differences between UX and CX and how to improve both. That's not entirely true.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

JULY 9, 2023

Product usability makes a huge difference to the overall quality of the product and its chances for success in crowded markets. Usability vs. User Experience (UX). Product usability is one of the factors responsible for product success and can be a key differentiator in competitive markets. Source: UX Planet.

User Testing 98

User Testing Customer Experience Customer Feedback Product Research 98

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. You can check out my full slide deck and blog post below. Rethink your product and marketing plans. But what do you do when everything is turned upside down?

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Product Talk

SEPTEMBER 11, 2019

She has a relentless focus on finding good markets, a strong sense of urgency to ship a product, and the track record to show that her process works. I also want to thank Melissa Suzuno , my blog editor, for conducting this interview. It’s the same for the market. My teams move markets. You are a product manager.”

Research Software 253

Research Software User Testing Data Visualization Feedback Software 253

Product Talk

FEBRUARY 14, 2024

We were so inspired by Tali’s enthusiasm that we just had to share her story here on the Product Talk blog. Tali directs Texthelp’s product management team in the Nordic region, which creates products tailor-made for the educational market in Sweden, Norway, and Denmark. Do you have your own Product in Practice you’d like to share?

Analytic Tools 312

Analytic Tools Research Software Product Research User Testing 312

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. HubSpot simplifies marketing campaigns with automation and effective lead nurturing.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Piyanka Jain

MAY 13, 2020

William Iven) Marketers often equate growth hacking with driving user acquisition. EY’s marketing engine delivers leads to EY’s website where the user is prompted to create their custom style-profile tied to their Social account to get a sneak preview of a sample box, created just for them. Unsplash?—?William

User Testing 195

User Testing Customer Experience Artificial Inteligence Messaging 195

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Online marketing strategies for social media, emails, press releases, etc.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. How to use the results of your A/B tests to make data-driven decisions that improve your marketing results. What can you A/B test in marketing? We’ll cover: What A/B testing means. Get started with Userpilot!

User Testing 105

User Testing Data Visualization Product Research Testing 105

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 95

Research Software Data Visualization User Testing Marketing 95

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps.

Feedback Software 98

Feedback Software Analytic Tools User Testing Product Research 98

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98