Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands. Sounds simple, right? Not necessarily. What is SaaS marketing?

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Userpilot

JANUARY 16, 2024

Metts & Andy Welfle Userpilot can help you deliver better product experiences at every stage of the user journey. Based on Joel Marsh's popular UX Crash Course blog, covers the fundamentals of UX design in 100 concise, easy-to-digest chapters. The importance of user testing and iterative design. Get the book.

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User Testing Books Customer Feedback Customer Experience 105

The Product Coalition

JULY 30, 2020

I’d like to share a few product management insights from Synch, a company I co-founded in 2017, to help entrepreneurs who are launching new marketplaces. Even though the article is intended for entrepreneurs, it could also provide fundamental insights to product managers who are tasked to improve metrics in a marketplace.

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Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

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Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. In practice, all 3 often overlap. In practice, all 3 often overlap. Its different stages. Book the demo!

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The Product Coalition

MAY 27, 2021

The secret to acing a product management interview isn’t just knowing what questions to expect. The Most Common Product Management Interview Questions What do you see as a Product Manager’s main role within product development? What main changes would you make to [our product]?

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Userpilot

DECEMBER 1, 2021

When working with SaaS products, a constant task you’ll find yourself obsessed with is how to increase user adoption. User adoption is how you measure how much of your product the user is regularly using. The more features they use, the more value they get from your product, and the higher retention and user adoption rate.

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Feedback Software Customer Experience User Testing Onboarding KPIs 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. How do you launch a SaaS product?

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Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

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Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Userpilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. Whether good, bad, or something in between, the sum total of the interactions a customer has with a product can be described as their "product experience." What is product experience?

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Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

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Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

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Intercom, Inc.

DECEMBER 6, 2019

But push notifications that are personal, relevant, and well-timed can help users achieve their goals in real time. They can also provide insights on user behavior to help customers achieve their goals faster, like the example from Nike below: App updates. What are push notifications? Every time the app is opened.

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Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing. Which does your company need?

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Userpilot

AUGUST 10, 2022

As a product manager, you should collect customer insights to understand how users feel about your products and services. Customer insight is customer data collected from different touchpoints of the user journey that the product teams use to understand what users like and dislike about the product. And much more.

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Bain Public

DECEMBER 9, 2021

Not only that: giving back requires active involvement and implementing solutions in response to product leadership challenges and Canadian startup ecosystem expectations. As a business, we want to achieve success in ways that honour our ethical values as well as respect startups and accelerator communities.

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Userpilot

DECEMBER 6, 2022

Product usage data plays a critical role in your organization’s growth. Understanding how customers are using your software is key to designing a better product that meets their needs. In this article, we’ll cover the product usage metrics you need to track, ways to capture this data, and make use of it. Now the best part.

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Userpilot

MAY 16, 2022

Product-led onboarding is something of a revolution in the SaaS industry. In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. That’s a surefire sign of a product-led company. What is product-led onboarding?

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Userpilot

MARCH 31, 2023

Customer attrition takes place when customers leave your product or service. While it’s not possible for customer churn to be zero, you can always keep it at an acceptable level by adopting the right tactics. You can also check the impact of any improvements to your product or customer service on the churn rates.

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Userpilot

FEBRUARY 21, 2022

All product managers want to delight and engage their customers. In this article, we’ll explore what interactive manuals are all about, how you create them, and tactics for helping lead users through engaging walkthroughs. Interactive user guides improve user onboarding and drive product adoption.

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Feedback Software User Testing Customer Experience Onboarding KPIs 98

The Product Coalition

APRIL 6, 2020

Google, still just a scale-up in 2001, managed to come out stronger from the dot com bust and made a successful IPO in 2004. Changes at the executive level are not uncommon at this stage, but new management may just send the company into more plans-and-execute death spirals. how to achieve the goals? Goals, Idea, Steps, Tasks.

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Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. Customer success manager fundamentals, by Udemy. Managing difficult customers, by ICMI.

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Usersnap

SEPTEMBER 12, 2023

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices.

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Userpilot

FEBRUARY 4, 2021

Simply flooding the inbox of someone that just signed up to try your product and sending them one email each day of the trial won’t help you increase your activation and conversion rates. The ingredients you need for your contextual email automation strategy: events, tags, scores, goals/milestones, JTBD and the ‘’magic powder’’.

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JANUARY 24, 2022

I’m talking about those rare times when a product gives you everything you needed and more, and just really rocks your world. If a product drastically exceeds the customer’s expectations that were set by the sales team, it’s likely to inspire high levels of customer loyalty. What is a Wow Moment?

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Userpilot

APRIL 20, 2023

Improving product adoption is a pivotal part of any product manager’s job. To help with this, we’re going to unpack exactly what adoption is, break down the product adoption process, and show you techniques for boosting the adoption rate. What is product adoption? Let’s go!

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Bain Public

FEBRUARY 8, 2021

At Bain Public, we’re proud to offer free one-on-one sessions, discounted rates and lead pro-bono partnership efforts, donating company time to provide product-driven startups with expert advice and coaching about product management. In giving back, we’ve established a way to positively impact the Canadian startup ecosystem.

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Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. But it all depends on how you approach users and the tactics you follow to get them to answer your surveys. And it includes both positive and negative customer feedback , user data, and more.

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Userpilot

SEPTEMBER 7, 2022

With this article, you’ll discover: White space analysis: what is it, and how does it contribute to product growth ? White space analysis helps customer success and sales managers discover unmet customer needs and fulfill them accordingly, spot cross and upselling opportunities , and refine the sales strategy.

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Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user. Let’s jump in.

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Userpilot

JUNE 22, 2021

The role of customer success is to help customers outline and achieve their desired outcomes when using your product. The latter is an ongoing process that proactively helps the customer get the most out of your product. This just isn’t a good tactic. What is the role of customer success? An example of a customer success issue.

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Userpilot

OCTOBER 10, 2022

Feature adoption occurs when customers start using a particular feature to meet their goals. While product adoption helps you understand how well customers interact with your product, feature adoption lets you understand the success of particular features. Feature adoption vs product adoption: What’s the difference?

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Userpilot

OCTOBER 15, 2020

Say ‘Product Roadmap’ and every product person knows what you mean. But Product Adoption Roadmap (or Product Adoption Strategy ) and you get people scratching their heads. This is exactly what I wanted to tackle in today’s post: how to build an effective product adoption strategy for your SaaS. Source: Skyword.com.

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