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If youve been reading Product Talk for a while, you probably already know that the majority of the stories we share in the Product in Practice series focus on how product teams are adopting continuous discovery habits in their work. Do you have a Product in Practice story youd like to share? But not today.
January 7th & 22nd: ProductDiscovery Discussion Sessions for Senior Leaders Ive been hosting monthly productdiscovery discussion sessions for senior leaders (think executives, VPs, CPOs) about the challenges they face managing continuous discovery teams. Id love for you to join one. Theyve been a ton of fun.
December 5th: ProductDiscovery Discussion Sessions for Senior Leaders I’ve been hosting monthly productdiscovery discussion sessions for senior leaders (think executives, VPs, CPOs) about the challenges they face managing continuous discovery teams. Don’t miss out— register here ! They’ve been a ton of fun.
This is the year when Im going to adopt continuous discovery , you might be saying to yourself. Im going to transform my product team and our entire approach to making product decisions! This is why Teresa likes to talk about continuous discovery habits. Whats something you can do today or this week?
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. How are we building production-quality software?
Listen to the audio version of this article: [link] What is ProductDiscovery? Productdiscovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] The solutions, finally, are the products or product capabilities that help solve the customer needs.
“Product thought leaders talk about an ideal way of working. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” product outcomes).
The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?
It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. But blog analytics (views and shares) don’t track impact.
For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. That’s why in 2022, we launched our first ever CDH Benchmark Survey. I am thrilled to announce we are running the survey again and I need your help.
Committing to continuous discovery means changing the way your product team operates. Continuous discovery means not making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week. Tweet This This can sound overwhelming.
Part 3 (of 3) in the Designing UX Surveys That Work series. In Part 1 , we covered the essential Dos for creating impactful surveys, and in Part 2 , we focused on identifying and eliminating bias in survey questions. Even if youve crafted neutral questions, bias can still creep into your research in other ways.
Continuous discovery is not a linear journey—as much as we might want it to be. Continuous discovery is not a linear journey—as much as we might want it to be. That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. This would be a much shorter blog post if that were the case!
Some people argued a different role owned defining the ideal customer profile (ICP) there were votes for product, sales, customer success, and even finance. Product (and design and engineering) needs to know who they are building for. In 2022, 1,998 of you told us about your product trio habits. And it got me thinking.
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. In this third and final conversation in the series, we discussed two core principles of continuous discovery : why it’s essential to set up compare and contrast decisions and surface and test assumptions.
If you are working on your discovery habits, check out the lineup and come join one. This event is a great fit for product managers, designers, engineers, and any other roles involved in building digital products who are using opportunity solution trees to manage their discovery efforts (or would like to). Register here.
One of the primary benefits of working in a product trio is we reduce the hand-offs between functional roles. When a product manager, a designer, and a software engineer work together to decide what to build and they engage directly with customers themselves, we avoid this game of telephone. Products aren’t built by trios.
For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. Today, I’m excited to announce my first step in correcting for that: We have launched our first ever CDH Benchmark Survey. This has been our North Star metric.
August 6th: The What & Why of Continuous Discovery In this webinar, I’ll introduce participants to the continuous discovery framework I outlined in my book Continuous Discovery Habits. It’s also an excellent opportunity to introduce colleagues to the concepts of continuous discovery. They’ve been a ton of fun.
March 25th: The What & Why of Continuous Discovery In this webinar, I’ll introduce participants to the continuous discovery framework I introduced in my book Continuous Discovery Habits. It’s also a great event to share with colleagues who are new to continuous discovery. Register here. Register here. Register here.
Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. It needed a rethink of its product management strategy.
You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might not say as often (that’s just as true) is that there’s no single wrong way to do discovery , either. Let’s be clear: The fact that it’s easy to make mistakes is not an excuse for avoiding discovery. Let’s dive in!
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Better Products. Better Product People. View the live stream….
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
. – Tweet This I was very intentional about including the word “habits” in my book title, Continuous Discovery Habits , because I wanted to emphasize the fact that anyone can make small changes in their behavior to get better at discovery. Overview of the Continuous Discovery Habits Community: What Is It and Who Participates?
Imagine launching a product feature that no one uses. Because productdiscovery was skipped … or done poorly. Productdiscovery process is the foundation of building successful products. Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches.
Thats what product development feels like in most organizations.” Trying to build the right thing without a solid discovery framework is like setting off on a road trip without a map or destination. By conducting productdiscovery, teams can validate ideas, gather feedback, and make informed decisions about product development.
Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. But its product management journey has been far from smooth.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Laura and her team spend every working hour researching, designing, and experimenting with ways to measure and improve team velocity (while avoiding burnout). For more, check out her LinkedIn and her blog.
No company is perfect, especially when it comes to continuous discovery. No company is perfect, especially when it comes to continuous discovery. You can probably easily list off where your current company is nailing it and where there’s room for improvement when it comes to adopting continuous discovery habits. Tweet This.
You picked up a copy of Continuous Discovery Habits and loved it. You’ve tried sharing blog posts, but most go unread. You need a quick and easy way to share a simple idea to get people excited about the next step in your continuous discovery journey. You’re an individual contributor at your company. And this is just the start.
Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
Product innovation is now non-negotiable. In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies. Now it lives with the product team. Youre not doing the transformation for fun.
Productside | Product Management Courses & Training Why AI Product Management Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. Thats exactly why we created the AI Product Management Certification. Its a signal that you know how to put AI to work across your product.
Productdiscovery is critical in identifying workflows, pain points, and user goals that shape successful products. Asking the right productdiscovery questions helps uncover the deeper needs driving user behavior and expectations.
A few months ago, fellow Product Talk coach Hope Gurion and I sat down to discuss why there’s no single right way to do discovery. Welcome to “Why There’s No Single ‘Right’ Way to Do ProductDiscovery.” We’re both productdiscovery coaches with Product Talk. Find it here.
Taking charge of a product management team can feel like juggling flaming torchesthrilling, but also risky if you dont have the right game plan. Why the First 90 Days Matter When you lead a new product team, your opening move sets the tone. Your product managers wonder if youll champion them. Roger : Absolutely.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. They are unmatched.
If you’re sprinting with delivery while discovery is stuck in the parking lot, you’re not agile. Most product teams talk about dual-track agile, but few actually do it well. Discovery gets sidelined. How to Set Up Dual-Track Agile (Not Just Talk About It) “Discovery isn’t something you squeeze in between shipping.
Productside | Product Management Courses & Training Writing Effective Product Requirements to Drive Outcomes Most product managers dont set out to write bad requirements. Thats what turns a request into a real requirementand thats the foundation of writing effective product requirements. Theyre surrounded by requests.
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1]
Stepping into your first product leadership role is a major change. You may find yourself less involved in the day-to-day work of discovery and delivery and more focused on higher-level strategy. And it might feel a bit lonelier than when you were an active member of a product trio. You can submit your story here.
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Lets talk about whats getting in the way.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.
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