Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Positioning 114

Positioning Product Research Customer Experience Feedback Software 114

Intercom, Inc.

JUNE 13, 2018

Product positioning, knowledge and brand awareness are your first ports of call in the early days. Meet them in a quality coffee or tea shop near the conference that’s on-brand for your company, has a generous amount of space and has good Wi-Fi. They’re now just called “events.” Don’t do this. Build big and be risky.

Events 205

Events Branding Customer Experience User Testing 205

Intercom, Inc.

MARCH 30, 2018

Very few non-fiction books have had the long-lasting impact of Dale Carnegie’s 1936 classic, How to Win Friends and Influence People. So how has the book remained such a bible for sales and marketing professionals? The book is emphatic about the need for genuine empathy. That’s Carnegie and his book in a nutshell.

Books 206

Books Customer Feedback Download Marketing 206

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Act on insights to drive positive sentiment. Brand24 – best for brand sentiment analysis. Brand24 – best for brand sentiment analysis. to identify positive or negative words and phrases and issue a sentiment score.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It has several distinct brands, each of which are designed with specific buyers in mind. Why does product positioning matter? Done well, product positioning can boost your sale price, sales volume and customer satisfaction. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Userpilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. This article discusses how you can build the perfect review funnel that influences product growth and attracts a consistent stream of positive online reviews on your website or third-party platforms. Look no further!

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Systems Review 105

Bain Public

DECEMBER 14, 2021

Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. What better way to do so than by reading!

Books 52

Books Research Software Product Research Reporting Tools 52

The Product Coalition

JUNE 25, 2023

We ourselves love the brands which give us better service. I recently read the book — “Delivering Happiness” by Tony Hsieh a captivating memoir that takes readers on a transformative journey through the rise of Zappos, an online retail giant. But when we try applying this approach to our company, somehow we couldn’t deliver it.

Customer Experience 103

Customer Experience User Testing Customer Feedback Books 103

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63

Bain Public

NOVEMBER 3, 2021

(Montreal, Canada) - A new era of digital information is beginning at Métro Média , a Bain Public alumni client, with the release of their brand new mobile application that is now available on the Apple App Store and the Google Play Store. This accomplishment is the tipping point of a new age at Métro Média. Working With Métro Média.

Branding 52

Branding Technical Review Customer Experience Roadmap 52

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? Get Product Rantz on Amazon.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Roman Pichler

DECEMBER 7, 2021

These may include generating revenue , reducing cost , increasing productivity , and strengthening the brand. The first three factors were—as far as I know—originally suggested by Tim Brown in his book Change by Design. The product therefore has to create enough business benefits to justify spending money on it.

Artificial Inteligence 241

Artificial Inteligence Vision Wireless User Friction 241

Userpilot

JANUARY 8, 2024

Book a demo now to begin. By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. What is a customer acquisition strategy?

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

DECEMBER 7, 2023

TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints. If you want a CEM that can help tailor your customer experience, collect user feedback, and provide personalized experiences, book a demo with Userpilot now. What is customer experience management (CEM)?

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Customer Feedback 105

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Intercom, Inc.

MARCH 10, 2022

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. In fact, 75% of consumers were more likely to favor brands that exhibited clear and frequent communication during the pandemic. But what’s the best way to stay ahead of these expectations?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

The Product Coalition

JULY 27, 2021

Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations. In the book Playing to Win , the authors argue that if you do not decide on a strategy for winning, you will fail to make the resource investments and commitments required to become the leader in your segment.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. In today’s episode, we sat down with Elizabeth Dixon to chat about her book and how to design customer experiences that have a lasting impact.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage".

Product Management 52

Product Management Product Manager Branding Product Research 52

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? How will it benefit the company?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “red ocean” actually comes from a very popular strategy book called Blue Ocean Strategy , written by W. Chan Kim and Renée Mauborgne.

Positioning 40

Positioning Strategy Differentiation Advertising 40

Product Innovation Educators

APRIL 15, 2024

His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. I think you ought to write a book about it.” ” The ability craft a story and influence others at scale through a book was a great piece of advice and something I had never thought about before. [5:48]

User Testing 114

User Testing Product Management Product Manager Product Research 114

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today. What is psychographic segmentation?

Product Research 104

Product Research Data Visualization User Testing Research Software 104

The Product Coalition

MAY 2, 2023

By communicating your product’s or brand’s direct value, you’re building a stronger bond between the user and the brand, increasing customer loyalty and advocacy. Focusing on clear and concise language makes your content more likely to rank, making it easier for them to find and engage with your brand.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Userpilot

JANUARY 15, 2024

Develop a brand voice that resonates with users. Serious and formal tones are out; conversational and positive tones are in. Use positive language : In-app help sometimes sounds technical and cold. It used the landing page banner copy to position itself as the best solution for work-from-home employees.

UX 104

UX Customer Experience User Testing User Friction 104

Userpilot

MARCH 19, 2024

Tailor the user flow to user needs to provide a positive user experience. Book a demo today ! UX optimization aims to create positive and pleasurable experiences that satisfy users’ needs and preferences, ultimately leading to increased conversion and retention rates. Refine your product copy with AI.

Customer Experience 105

Customer Experience User Testing Research Software Feedback Software 105

The Product Coalition

JUNE 13, 2019

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions.

Positioning 60

Positioning Technical Review Product Management Product Manager 60

Feedback Loop

JANUARY 9, 2023

Emmanuel Probst is the global lead for brand thought leadership, senior vice president of brand health tracking at Ipsos, and author of the new book "Assemblage".

Product Management 52

Product Management Product Manager Branding Leadership 52

Userpilot

MARCH 6, 2024

It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. Book the demo! In practice, this means more customers signing up for free trials, booking demos , experiencing the Aha! Want to see how Userspilot can help you optimize your product funnel?

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

NOVEMBER 12, 2023

TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Book a demo now to get started. By setting up systems to regularly track user behavior, you’d be well-positioned to leverage user intent.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Intercom, Inc.

AUGUST 31, 2022

Every brand can be successful on social media. You want to put together some guidelines and sample scripts based on your brand voice for a myriad of different scenarios such as issuing refunds, shipping delays, or cancellations. They were actually able to quantify how fast responses drive more revenue for your brand”.

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Userpilot

AUGUST 20, 2022

But in the end, customers who love your brand are the ones who: Engage with your product. So how do you encourage customers to love your brand? Customer love is the emotional connection between customers and your brand. It drives customer loyalty, positive word of mouth, and user engagement. Hence they’re not the same.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

MARCH 29, 2024

Use social proof to build brand authority. Book a demo now to begin. Ineffective marketing : From wrong messaging to low brand awareness, ineffective marketing affects your conversion funnel in many ways. Book a demo to see how you can analyze funnel performance and trigger in-app experiences to improve retention.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105