Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Influencing the Roadmap.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function. Influencing the Roadmap.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. So read on for a quick summary of each book, who the author is, and key points, so you can pick a book for your next beach day.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

DECEMBER 11, 2023

To survive and succeed, your product leadership must be sharper than ever. A great product — unlike many promises you might have heard — wouldn’t sell itself. You need accurate marketing and sales efforts to create an end-to-end customer journey that ends in a purchase.

Leadership 78

Leadership User Testing Customer Experience Customer Feedback 78

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

Leadership 98

Leadership Analytic Tools Research Software User Testing 98

PMLesson's Ace the PM Interview

JANUARY 31, 2022

That's why we scoured our bookshelves to make a list of the best product management books we could find. Fortunately, there is a cornucopia of stellar books perfect for product managers who want to learn everything from user-centric design principles to advancing their career. This book is a distillation of these efforts.

Books 95

Books User Testing Technical Review Product Management 95

The Product Coalition

DECEMBER 7, 2020

Leadership without authority is product management 101. But as a product executive, you must take it to the next level?—?and Last week’s learning session in the CPO Bootcamp was dedicated to product strategy. The third tool, that you are a master at given that you are a product leader, is leadership without authority.

Leadership 89

Leadership Strategy Product Strategy User Testing 89

Product Innovation Educators

JULY 3, 2023

How established organizations can overcome barriers to digital transformation – for product managers Today we are exploring digital transformation in large organizations as well as other challenges leaders are facing in a digitally transforming business environment. Is it actually useful though? Click here to download the Action Guide.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

Top Product Management Leadership Priorities For 2020. You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. Your Input Needed: What Product Management Loves (and Hates!)

Events 60

Events Leadership Marketing Product Management 60

The Product Bistro

JANUARY 25, 2021

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. I waded in, relishing the reliving of how product management used to be done.

User Testing 195

User Testing Development Team Review Customer Experience Product Research 195

Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. So treat yourself to a book every quarter. Books for Product Managers. Blogs for Product Managers. request-advice.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

FEBRUARY 13, 2024

We’ve collected some of the best product management webinars for 2024, so you don’t miss out. TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. You can use your findings and improve your in-app marketing with Userpilot.

Webinar 105

Webinar Data Visualization Analytic Tools Feedback Software 105

The Product Coalition

AUGUST 4, 2019

Why are Product Management Books important ? The next best thing is to pick up a book. Whatever your level of PM experience, there’s a lot to be said for picking up a good book. If you’re looking for a voice of authority on Product Management, this is a pretty great one!

Books 60

Books Product Management Product Manager User Testing 60

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Mind the Product

MAY 5, 2020

In her opinion, there are marked differences in product management practice in AsiaPac and Europe. Today there are 45 product managers. I now look after 110 people, that’s across user research, design, product management and product marketing,” she says. We have a free product and a very good free product.

Leadership 99

Leadership Research Software User Testing Analytic Tools 99

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity. It’s an opportunity for clarity.

Product Strategy 118

Product Strategy Strategy User Testing Weak Development Team 118

The Product Coalition

FEBRUARY 18, 2024

But on the other hand, they need you there, and if you give too much weight to their leadership you can’t become their partner. That’s not the leadership team that they need. A CEO once shared with me that in his relationship with product leadership, he feels that he is giving much more than he is getting. That’s a fact.

Leadership 108

Leadership Presentation Engineering Positioning 108

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. Another strategic note about startups that almost goes without saying if you follow my writing, is that before you have product-market fit, finding it should be your only focus.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) While many product managers come from a marketing or engineering background, half or more come from other disciplines. More at [link].

User Testing 48

User Testing Customer Feedback Product Marketing Marketing 48

The Product Coalition

DECEMBER 10, 2023

However, provoking productive disagreements is a key leadership skill you want to master. Here is how fostering healthy debates is essential for effective leadership and better outcomes. If you see the connection between that skill and product leadership you are 100% right. We have so many of them regardless.

ChatGPT 120

ChatGPT Leadership Customer Experience Finance 120

bpma ProductHub

APRIL 30, 2017

Pouring over the latest neuroscience research and high performance coaching in her latest book “Kickass Confidence: Own Your Brain. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Informed: Wake Up Wisdom for Women” in 2011.

Development 150

Development Product Management Product Manager Management 150

The Product Coalition

JULY 16, 2023

My personal passion is to bring back this very important dimension into product management and leadership. Product Leadership Is a Business Role I make a distinction between product management and product leadership. Job titles generally reflect that distinction but not always.

Strategy 138

Strategy Product Management Product Manager Management 138

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations.

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

The Product Coalition

MAY 31, 2018

Product Managers do not leave institutions of higher learning with degrees in Product Management. Rather, professionals who desire a career in product management often come to the role with degrees in Engineering, Marketing, Economics, Computer Science, etc. to raise a new generation of well-informed Product Managers.

Leadership 60

Leadership Product Management Product Manager Weak Development Team 60

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Book a demo to see it in action. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What role does customer feedback play in the growth of a SaaS product?

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Lenny Rachitsky

MARCH 10, 2024

He’s the author of two of the most foundational books for product teams and product leaders ( Inspired and Empowered ), he’s the founder of Silicon Valley Product Group (one of the longest-running product advisory groups), and he’s almost certainly worked with more product leaders and teams than any human alive.

CTO Coach 83

CTO Coach Product Research Product Management Product Manager 83

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 140

Product Research Customer Experience User Testing Entertainment 140

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. The thing is, users don’t need the majority of features that product teams build.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Bain Public

SEPTEMBER 17, 2020

The SOAP™ 12-Module Process: Module Topics 1 Audit & Analyze Business Model BHAG Define the problem Define the solution Revisit company value proposition Assemble your value proposition 2 Create a Business Model Canvas for your Product Do you have a product/market fit?

Framework 52

Framework Leadership Customer Communications Definition 52

Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156