Books Product Marketing Startups Strategy 
Userpilot
APRIL 30, 2024
Marty Cagan is the founder of the Silicon Valley Product Group (SVPG), a consultancy firm that helps companies build successful products. Cagan is also the author of the highly regarded books , “INSPIRED,” “EMPOWERED,” and “TRANSFORMED.” Let’s look at each of his books in detail.
Intercom, Inc.
JUNE 1, 2018
The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Product Coalition
FEBRUARY 9, 2021
We’re kicking off a new venture with an enterprise tech product at its core. I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 Each builds on the books before it.
Lenny Rachitsky
MAY 5, 2024
With more than three decades of experience in the strategic consulting industry, Hamilton has advised over 200 companies—from burgeoning startups to Fortune 100 giants—on how to identify, build, and leverage their unique strategic powers. You should always be thinking about strategy, even before product-market fit.
The Product Coalition
DECEMBER 6, 2023
The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.
The Product Coalition
DECEMBER 11, 2023
With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. For startups, this can be the end.
The Product Coalition
JULY 16, 2023
My personal passion is to bring back this very important dimension into product management and leadership. For example, your title can be Senior Product Manager but you are actually required to do product leadership much more than product management (for example if you are the only product person in a startup).
Expert insights. Personalized for you.
105 
Let's personalize your content