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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.” When we started Intercom the latter was my job.

Startups 201
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My 2021 Book Recommendations

The Product Coalition

This year I developed a new reading approach, in which I read several books in parallel, usually from different topics. Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.” “A This book changed the way I listen to people.

Books 128
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The Must-Read Book List for Building New Product Ventures

The Product Coalition

I’m eager to see the founding team we’ve put together succeed, so I’ve put together a list of books that contain the ideas that I’ve found most useful for a new product venture at this stage (getting from 0.1 So, now for the list of books on ways of thinking?—?theories, The books have been grouped by topic and rough reading order.

Books 186
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Good Strategy, Bad Strategy | Richard Rumelt

Lenny Rachitsky

— Richard Rumelt is a legend in the world of strategy. He’s the author of Good Strategy/Bad Strategy and The Crux: How Leaders Become Strategists, both of which are often recommended by guests on this podcast. Strategies are fundamentally about what you’ll do in response to a challenge.

Strategy 103
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15 UX Design Books to Help Create User-Centric Products

Userpilot

Looking for UX design books that offer practical wisdom and show you how to get better? Whether you're a complete novice out for beginner lessons or a veteran in search of expert-level knowledge, you'll find the right books for you. We covered: A general overview of the books.

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Heading into 2024 – Life update, books, links, and more

Andrew Chen

Hi readers, Doing a short round up on various links, books, a quick life update, and other stuff going on. You’ve seen a lot of startup pitch decks, but this is an interesting example of one for a fund. Many startups were formed specifically to cater to their needs. First, I did not write much in 2023 (I was busy!!)

Books 86
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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. I apply this lens to a startup that develops solutions in the health-tech market. Beyond “Cheaper, Faster, Better”?—?Vertical

Startups 134