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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.

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Strategic Debt Is the Silent Killer of Startups

The Product Coalition

Startups also have a silent killer. Unaware of it, you let it slide — and it grows and grows until the entire company is impacted. Still, because startup life is so hectic — it might feel like business as usual. Note: everything I say here is true for mature product companies as well. For startups, this can be the end.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Companies still do that. Product positioning, knowledge and brand awareness are your first ports of call in the early days. Product positioning, knowledge and brand awareness are your first ports of call in the early days. An essential part of starting out is creating a moving target for your company.

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Are Bad Product Experiences Leading to Negative Results for Your Customers?

ProductPlan

Today, your customers are using this same pattern-seeking skill to turn their product experiences into beliefs about your company and your products. What Happens to Your Customers After Bad Product Experiences. An Example of how a Product Experiences inform Brand Beliefs. Is our onboarding process smooth and inviting?

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Devolving From Good To Bad

svpg

I normally write about how to evolve your organization from a weak product org to a strong one. But in this article I want to talk about a pattern that I see in many companies that are actually doing really well, growing aggressively, yet they will sometimes, over time and unintentionally, replace their good behaviors with bad ones.

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Product Managers Should Build A Team Brand

The Product Coalition

My company Doximity has a bunch of great teams, many of which are hiring ( link ). Brand’ is a pretty hot buzzword. Hiring teams want to make sure their culture brand is strong. Apple and Google et al constantly compete to top Forbes’ World’s Most Valuable Brands list.

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Do Your Clients Need to Develop Software At All?

The Product Coalition

Here are cases for when the cooperation between the product team and the client brakes down for objective reasons. Here I have tried to reveal the most common cases when the cooperation between the development team and the entrepreneur fails for reasons beyond the control of all parties involved. So I wrote this article.