The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 158

Branding Reporting Tools User Testing Research Software 158

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Product Talk

DECEMBER 11, 2024

Tweet This When you consider employee experience to be a product and People Ops to be the product team, this impacts how you frame other teams like recruiting and employer branding. was already providing support in the form of books and courses, they hadnt considered that employees also needed time to learn. While Passion.io

Product Research 233

Product Research Customer Experience User Testing Feedback Software 233

Productside

MARCH 6, 2025

But if you step up with empathy, real processes, and a readiness to adopt the best from the new folks, youll emerge with a stronger, more innovative portfolioand a brand-new tribe of believers in your product vision. Youll break a sweat dealing with leftover code, short-staffed teams, or a rebellious mini-culture.

Technical Review 177

Technical Review Software Review Development Team Review Product Manager 177

UX Planet

JANUARY 10, 2025

Unlike other AI image generators, Ideogram AI excels at rendering text within images, making it ideal for designing logos, posters, typography art, and creative branding materials. It offers online design courses that cover the entire spectrum of product design, from foundational to advancedlevel. link] Want To Master ProductDesign?

Data Visualization 98

Data Visualization Reporting Tools ChatGPT UX 98

Alchemer Mobile

APRIL 5, 2022

Below is a summary of how Finance app fared over the course of 2021. When Finance brands segmented interactions based on shifted emotions, their 30-day retention for both Fans and Risks increased to 87%; 90-day retention for both Fans and Risks increased to 82%; and annual retention for Fans increased to 67% and to 61% for Risks.

Finance 261

Finance User Testing Feedback Software Research Software 261

Product Innovation Educators

OCTOBER 19, 2020

Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator. This includes: Background information on the product, target audience, and desired brand experiences.

Naming 307

Naming Branding Customer Experience Consulting 307

Roman Pichler

SEPTEMBER 19, 2016

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. When working on a brand-new product, trying to achieve PMF, or struggling to keep the product growing, you typically face many unknowns and a substantial amount of uncertainty and change.

User Testing 315

User Testing Product Research Customer Experience Customer Feedback 315

Roman Pichler

SEPTEMBER 2, 2020

I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. To mitigate the risk of adding the wrong items to the product backlog, ensure that you have a validated product strategy in place, no matter if you look after a brand-new or as an existing product.

Healthcare 77

Healthcare Roadmap Product Strategy Strategy 77

Alchemer Mobile

APRIL 13, 2021

Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Understanding shifts in emotion and proactively engaging with consumers to get ahead of them is a big opportunity for Finance brands in 2021 and beyond. Popular Phrases.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Product Talk

MAY 3, 2023

If your product is brand new and you think you have no competitors, expand your understanding of competitors. I’ve sold every single one of my courses before I did all of the course production work. We explore tactics like this in our Identifying Hidden Assumptions and Assumption Testing courses.

User Testing 309

User Testing Product Research Testing Feedback Software 309

Alchemer Mobile

APRIL 6, 2021

Food and Drink consumers also responded marvelously to brands who proactively asked for and acted on their feedback. Average 90-day retention (43%) was slightly below the macro average of 48%. Annual retention (40%) even outperformed the macro average of 35%. Mobile will play a crucial role in this transition as it did for all of 2020.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Lenny Rachitsky

NOVEMBER 19, 2024

For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now Last week’s guest post about tactics for becoming a “super IC” is on track to being my most popular post of all time, so I’m thrilled to bring you a follow-up that’s designed specifically for managers.

User Testing 131

User Testing Customer Feedback Feedback Software Reporting Tools 131

Roman Pichler

JULY 7, 2020

This is typically the case for brand-new products, products in the introduction stage, products that rapidly grow, and products whose life cycle is being extended, for example, by taking them to a new market or adding new features. You can, of course, combine feature and component teams. What about a Mix and Match?

User Testing 342

User Testing Feedback Software Customer Experience Customer Feedback 342

Roman Pichler

NOVEMBER 2, 2021

As the person in charge of the product, you depend on the work of the development team and you are, of course, affected by poor performance. Say that you are working on a new brand-new product. This did not solve anything, of course. This can make it challenging to help a development team improve.

Weak Development Team 374

Weak Development Team Development Software Review Technical Review 374

The Product Guy

APRIL 21, 2019

Of course, some customers might not be satisfied by the products offered on the traditional menu or catalog so product managers need to cater to these customers by offering a secret product menu. Builds brand. Higher revenue and market share.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

The Product Guy

APRIL 23, 2020

I asked for more work product people usually handle, I read books about technology, about the role, purchased online courses and bootcamps — anything, to inform me what I was up against and what were the skills I need to get into the role and to excel when I got there. And from then on, I wanted to learn more.

Feedback Software 356

Feedback Software Product Research Customer Feedback Customer Experience 356

The Product Guy

JULY 2, 2020

I’m going to talk about three areas where I have learned the importance of this and how it has helped me over the course of being a mentee in this program, and how it had a big impact on making progress on my personal OKR of being a more well-rounded product manager.

User Testing 451

User Testing Product Research Customer Experience Data Visualization 451

Product Talk

JANUARY 19, 2022

In 2017, I launched my first online course, Continuous Interviewing. Online Courses Unlock Scale. Here’s one review from a Continuous Interviewing course participant. I’ve quickly learned how courses allow me to scale my business and my impact. The course ran for four weeks. We can add more courses.

Product Research 263

Product Research Workshop Weak Development Team Books 263

Product Innovation Educators

MARCH 4, 2024

Sometimes we have the temptation to build ten brands at the same time. The celebrity behind the brand helped get people excited. We have online courses about the non-alcoholic space and commercial practices. We need to make sure that when we put the cars, which are the brands, on the highway, that the highway is good.

User Testing 301

User Testing Vision Naming Branding 301

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

JULY 22, 2021

If a brand has a lower product adoption, this could be indicative of a myriad of issues from wrong market fit to a poor onboarding experience to product bugs and more. Do they just try it out a few times or continue to use it over the course of months and years? Product adoption is key to customer retention.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior. In fact, most brands only hear feedback from about one percent of their customers.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Product Innovation Educators

DECEMBER 6, 2021

Some people think only digitally native companies like Facebook or Google do well at digital transformation, but there are many legacy brands, born before the digital world, that have digitally transformed. Of course, you may need to make more complex changes, but look for the low-hanging fruit to get started.

Customer Experience 257

Customer Experience User Testing User Friction Research Software 257

Intercom, Inc.

AUGUST 11, 2022

What’s bad for customers is bad for business: 58% of consumers will stop purchasing from a brand that does not provide personal experiences they value. In today’s digital era, customer expectations are rising but many support teams lack the modern tools and strategies needed to provide personal, efficient support at internet scale.

Data Visualization 237

Data Visualization Download Customer Experience Strategy 237

Mind the Product

JULY 15, 2020

Launching a brand new event is never easy, and launching one amidst a pandemic sure comes with some unique challenges but I think I speak for the whole team at Mind the Product when I say – #mtpcon Digital…what a blast! Of course, we love meeting up with the product community at our ‘normal’ #mtpcons [.].

Branding 174

Branding Events Product Manager Product Management 174

UX Planet

OCTOBER 28, 2024

Of course, it wasn’t quite that dramatic — creativity was still thriving; it just required a more focused and specialised approach. This, of course, requires a few conditions on the engineers’ side: Web developers should be motivated to create designs themselves. It almost felt like the end of creativity. After all, people like order.

Research Software 94

Research Software Analytic Tools Data Visualization Web Development 94

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”. Google I/O.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Manager 179

Intercom, Inc.

JULY 17, 2021

I signed up for a course run by hair stylists that teaches you how to best care for black, natural hair. I took a course in college with one of my favorite professors. Brand strategy is probably the most interesting thing about marketing. Being able to change the perception of a brand in the mind of a consumer or a business. .

Advertising 211

Advertising Customer Experience User Testing Research Software 211

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Do they offer an opportunity to innovate, add, remove, or enhance features, or create a brand-new product? Timeboxed Strategizing. Do they impact your product?

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

The Product Coalition

DECEMBER 28, 2020

In 2021, brands can use the power of video marketing to drive audience engagement and increase conversions. Mr. Clean is one of many examples of how animation can set a powerful brand image and stick to the customers’ hearts. 360-degree videos constitute a new visual experience for consumers that can help brands earn their loyalty.

Marketing 179

Marketing Advertising Airlines Magazine 179

Product Talk

JANUARY 3, 2024

Can a single course change your career trajectory? Can a single course change your career trajectory? Yes, of course, we helped customers, but I was actually there to discover their true needs rather than solve their one problem.” But my subliminal purpose there was to really do discovery,” says Mike.

Product Research 311

Product Research Customer Experience Research Software Reporting Tools 311