Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone.

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Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

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Research Software Strategy Customer Experience User Testing 93

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing is a form of marketing that is targeted at fewer people in a niche group. Book a Userpilot demo with our team and get started!

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Research Software User Testing Customer Experience Data Visualization 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

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Research Software User Testing Onboarding KPIs Customer Experience 52

Intercom, Inc.

NOVEMBER 5, 2018

On-brand automation: Stay in control with intelligent automation that ensures your answers are always on brand. Easily book demos and calls with your best leads using our updated scheduling apps. Get a Demo app updates. Customize and preview the text your leads will see when booking a demo through the app.

Customer Experience 120

Customer Experience Data Visualization Analytic Tools Customer Feedback 120

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. The industry average for trial conversions is 25% but aim for a higher conversion rate, especially if you’ve been in the market for a while. Although the concept is new, this business model is not entirely brand-new.

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Analytic Tools User Testing Customer Experience Data Visualization 111

Intercom, Inc.

JANUARY 30, 2019

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Automating our sales and marketing. We use Custom Bots to proactively engage with people coming to our marketing website and send them on the right customer journey based on their goals.

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The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Data Visualization Definition Product Marketing Reporting Tools 60

Intercom, Inc.

JULY 22, 2019

There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. Product demo: This is the demo that the product team did for your sales and customer support teams. There should be plenty of screenshots here.

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Product launches User Testing Article Customer Feedback 177

Gainsight

SEPTEMBER 22, 2023

How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. Technology companies, in particular, adopted these points of differentiation to gain market share. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Intercom, Inc.

APRIL 25, 2018

Imagine, we excitedly said to ourselves, not just searching for help content, but booking demos, offering newsletter subscriptions and offers – all things you can do without needing to start a conversation. Now customers can add their company logo, customize the greeting and add secondary colors to better match their brand.

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Embedded Analytics Feedback Software User Testing Customer Experience 215

Product Bookshelf

JANUARY 1, 2021

Bush provides a framework for deciding between freemium, free trial, and demo options. Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. Each group within a product-led company will influence the product: sales, customer success, and marketing.

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Onboarding KPIs Customer Experience User Testing Software Review 62

Userpilot

NOVEMBER 17, 2021

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For instance, Kovai.co

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Customer Experience User Friction Enterprise Document 96

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. Identify opportunities.

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Product Research User Testing Customer Feedback Research Software 96

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 101

Branding Analytic Tools Feedback Software User Testing 101

Userpilot

FEBRUARY 4, 2022

Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model.

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ProductPlan

SEPTEMBER 28, 2022

Customers save time without talking to a sales representative or viewing a demo first. Build your product with go-to-market in mind. It’s important to note that product-led companies still have sales and marketing teams but with different focuses. These companies make it easy for potential customers to try their products.

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Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

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Onboarding KPIs Product Marketing Marketing Data Visualization 104

Intercom, Inc.

JUNE 6, 2019

I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. You’re currently head of marketing at MadKudu.

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Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

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Onboarding KPIs Strategy Marketing User Testing 97

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

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B2B Research Software Feedback Software Customer Experience 92

Intercom, Inc.

AUGUST 10, 2018

We’ve built a new product that automatically increases qualified leads for your sales team, accelerating your sales process, and therefore maximizing the efficiency of your sales and your marketing team. Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Get your free Userpilot demo today! Get your free Userpilot demo today!

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User Testing Customer Feedback Feedback Software User Friction 97

Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Use growth loops, content marketing, and referral programs to drive user acquisition. Make sure your customer success team has a strategy in place to turn new users into loyal customers.

Feedback Software 85

Feedback Software User Testing Strategy Onboarding KPIs 85

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. What is SaaS marketing?

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Analytic Tools Feedback Software Data Visualization Marketing 81

Userpilot

APRIL 7, 2024

Salesforce is the best user-tracking tool for sales and marketing teams. Sign up for a free Userpilot demo today and reap the benefits of user-tracking tools! There is a sizeable catalog of tracking tools in the market that come with a ton of features and functions. Marketing analytics. Userpilot’s retention tables.

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Data Visualization Analytic Tools Feedback Software Reporting Tools 99

Userpilot

FEBRUARY 13, 2024

Book a demo now to try it. Try Userpilot and Take Your SaaS to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is self-service software? Zendesk features Customizable knowledge base : Organize knowledge base articles, FAQs, and guides into a branded and easily searchable help center , providing on-demand support.

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Analytic Tools Feedback Software Reporting Tools Embedded Analytics 52

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Feedback 97

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. 3 tips for building a sales and marketing growth stack. A suite of tools that creates new business growth.

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Technical Review Data Visualization Research Software Customer Experience 161

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. People are smart.

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Weak Development Team Outbound User Testing Research Software 162

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

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Analytic Tools Research Software Feedback Software User Testing 97

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yes, my name is Marcus.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 20, 2023

AI tools can help you with content creation, image generation, localization, SaaS marketing, email automation, and data analysis. Best AI tools for SaaS Marketing: EliseAI: create AI chatbots. MagicSales BOT: conversion-optimized emails for email marketing campaigns powered by GPT-3. Get your free Userpilot demo today!

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Analytic Tools Feedback Software Data Visualization Reporting Tools 95

Userpilot

JULY 12, 2021

SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. Google Analytics helps marketers understand their website audience better by tracking a range of metrics, including acquisition and behavioral metrics. SaaS Analytics Tools for Social Media Marketing.

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