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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?

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Product Vision Board Checklist

Roman Pichler

You can download the list together with the product vision board template by clicking on the image below. Differentiated : The aspects of your product that make it stand out , set it apart from alternative offerings are stated. Overview The checklist below is structured according to the five elements of the product vision board.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. Download our five-stage framework to reducing mobile churn. Retail & Shopping (including eCommerce and grocery).

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

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Web Development vs App Development: Things You Must Consider For Projects

The Product Coalition

Explore here to differentiate between web vs mobile development for projects. New software development: custom software development of brand-new projects. Process: including strategy and consulting, design, branding, support, and maintenance. Will your users go to the App Store or Google Play to download it?

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Strategies for Non-Core Products

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? An example of this might be a company that decides to get into a brand-new product category that is completely different from the main products that it sells.