Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? Its one thing to iterate on an existing product.

Product Research

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking

Lenny Rachitsky

FEBRUARY 25, 2025

Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company. As a hypothetical example, imagine if we were doing big “S” strategy work for a company plotting the future of transportation. One could imagine three distinct futures.

Strategy

Product Innovation Educators

FEBRUARY 3, 2025

Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.

User Testing

Sachin Rekhi

JANUARY 11, 2025

At the brand Olay, the winning aspirations were defined as market share leadership in North America, $1 billion in sales, and a global share that put the brand among the market leaders. Take, for example, the Bounty paper towel brand. Martin believes that having a winning aspiration is critical for success.

User Testing

UX Planet

JUNE 23, 2025

UI design tips to fix an example interface The following design is for the profile page of a community blogging platform. The first example is the original design. In our example, only the extra small (8pt) and small (16pt) predefined spacing options are used between rectangles, regardless of how closely related they are.

Vision

UX Planet

JUNE 30, 2025

For example, Bank of America (US) announced its clients reached 26 billion digital interactions in 2024 (a 12% year-over-year increase), including 676 million interactions with its AI virtual assistant “Erica.” For example, Europe’s stricter regulatory environment (e.g., In the UK, NatWest’s AI assistant, “Cora,” handled 11.2

Data Visualization

TechEmpower - Product Management

JULY 24, 2023

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? How will you differentiate from these? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands?

Reporting Tools

Reveal

JUNE 27, 2025

It blends into your app, scales with your architecture, and reflects your brand without adding overhead. Reveal transforms BI from a separate system into a product-native experience —with full control over branding, UX, and data delivery at scale. Reveal is the perfect example of such a solution.

Embedded Analytics

Roman Pichler

JANUARY 12, 2017

Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1]. In the example above, there are twelve factors, which range from offering different models to stylish design. This means that the first iPhone was clearly differentiated. Take the iPhone.

Strategy

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

Branding

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. What is restaurant branding?

Branding

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”. Examples : “Everyone who owns a smartphone”, “Business users and consumers”.

Vision

Roman Pichler

MARCH 14, 2023

To make these recommendations more concrete, let’s look at an example. The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. If that’s not the case for your offering, then you should create one, for example by using the product vision board template shown above.

Product Strategy

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. The leading brand cost about $150.

Artificial Inteligence

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.

Data Visualization

Roman Pichler

JANUARY 31, 2023

If that’s not the case, then break up the target group and form several subgroups, for example, a user and a customer one. Product Type : It’s clear what kind of product you want to offer, for example, mobile app on Android and iOS. An example for the latter would be a life cycle extension, for instance, by addressing a new market.

Vision

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. What makes the product stand out?

Product Research

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation

Product Innovation Educators

FEBRUARY 7, 2022

Trademarks protect branding. [7:13] Look for product differentiation that you can keep exclusive. If you can differentiate your product in a way your competition cannot because you own the IP, you have an advantage. Trademarks protect branding. [7:13] Look for product differentiation that you can keep exclusive.

Artificial Inteligence

Product Innovation Educators

SEPTEMBER 2, 2024

For example, a product manager developing a new project management tool might conduct small group sessions with team leaders from different industries. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing

Roman Pichler

MAY 13, 2024

New technologies alone introduce change and uncertainty—think of the Internet of Things, Blockchain, machine learning, and generative AI, for example. Is your product still sufficiently differentiated and does it still stand out from competing offerings? For example, has the business strategy changed or have key people left?

Customer Experience

Alchemer Mobile

SEPTEMBER 3, 2020

For example, an app that has regularly had five million Daily Active Users drops to one million. For example, apps that historically seen predictable weekly trends in usage are now seeing entirely new patterns. ? So, what are Travel and Hospitality brands to do? There are three main trends taking place: Massive drops.

Travel

Roman Pichler

OCTOBER 2, 2018

Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Are there any new technology, regulatory, or social developments, for example, machine learning, GDPR, and gig economy? Timeboxed Strategizing. Look for new market trends.

Product Strategy

Product Talk

JUNE 19, 2024

The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. These gaps allow us to differentiate our products and services from our competitors’. Let’s look at some examples. Let’s look at a second example. Still not convinced?

Generative AI

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools

Userpilot

AUGUST 7, 2024

This guide will help explore product mix and depth in greater detail, complete with realistic examples and practical tips. Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Product mix within SaaS companies.

Feedback Software

Userpilot

JULY 29, 2024

This article will help you conduct your own by providing you with a competitive analysis example and some templates. Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors. Microsoft Teams leverages Microsoft's brand.

Data Visualization

Userpilot

AUGUST 30, 2024

But to unlock such effective results, first, you need to know how to create impactful maps—which is what these 8 customer journey map examples are for. From Uber to Starbucks, all these examples share the same aim: to understand customer interactions, emotions, and pain points throughout their journey.

User Friction

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more.

Customer Experience

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.

Product Strategy