The Product Guy

FEBRUARY 26, 2025

With privacy concerns, AI-driven decisions, and increasing competition, trust is becoming the ultimate differentiator for PMs who want to build lasting customer relationships. So, how can product managers proactively build and protect trust in their products? Actionable strategies to integrate trust into your product strategy.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? This is where effective product management plays a crucial role. As product managers, we are tasked with identifying customer problems and delivering solutions that meet those needs. Is there a particular brand that stands out in delivering a superior experience?

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

The Product Guy

OCTOBER 25, 2016

Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan Bergtraum VP Product Management, ServiceChannel. Signup to be a Mentor Today!

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Innovation Educators

FEBRUARY 7, 2022

The value of patents and trademarks for product managers. Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Some organizations have a robust IP protection system that is part of their product management and development process while IP is an afterthought for others.

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

Product Management Unpacked

MAY 13, 2020

It was on this day in 1931 that the field of product management was born – its birth marked by an internal memorandum written by Neil H. McElroy, manager of Proctor and Gamble’s Promotion department. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Alchemer Mobile

NOVEMBER 22, 2024

Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

The Product Guy

APRIL 4, 2017

In a recent live stream from one of our mentors of The Product Mentor , Chris Butler, lead a conversation around “Business Development vs. Product Management”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

JANUARY 5, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Vikas Batra, lead a conversation around “Emotional Intelligence for Product Managers”. Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. This is Product Management. Product Management and Innovation.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp. 94, How to Lead in Product Management , pp. Needs are Features.

Vision 345

Vision User Testing Product Research Research Software 345

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. Summary of some concepts discussed for product managers. [3:15]

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.

Data Visualization 271

Data Visualization User Testing Branding Customer Experience 271

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Product Innovation Educators

JUNE 15, 2020

What product managers can learn from the story of a beauty product. So, when I discovered a new beauty brand that is in the formation process, I was excited to talk with its founder, Ginger King. She is a chemist with previous senior management roles at several large cosmetic companies.

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. How will it differ from competing offerings?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research.

User Testing 280

User Testing Product Research Market Research Research Software 280

Sachin Rekhi

JUNE 20, 2016

As the product management role has become far more popular here in Silicon Valley and at technology firms in general, we’ve started to see specialization in the role begin to emerge. So I wanted to share my view of 3 high-level product management roles that exist in the field, which I affectionately call builders, tuners, and innovators.

User Testing 167

User Testing Customer Experience Product Research Product Management 167

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. From account creation to browsing to checkout to shipment tracking, digital is the only place customers are experiencing your brand at the moment.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Roman Pichler

OCTOBER 2, 2018

It provides the context for making the right tactical decisions including prioritising and managing the product backlog. Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. Timeboxed Strategizing. Do they impact your product?

Product Strategy 258

Product Strategy Product Research Strategy Technical Review 258

The Product Guy

MARCH 16, 2018

Product management requires product strategy. Having no formal product management training, I found myself inheriting three products areas in the span of six months as my company continued to reorganize. Marissa Fong is a product manager based in New York City. What are your customers’ needs? About Marissa Fong. Jeremy Horn.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Product Innovation Educators

APRIL 1, 2024

How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. Summary of some concepts discussed for product managers [2:26] What is the customer experience journey? Where we shine as product managers is in the experience people have with our product.

Customer Experience 250

Customer Experience User Friction User Testing Automotive 250

Roman Pichler

FEBRUARY 14, 2023

1] As simple as this sounds, there is a catch: To create value with Scrum, you must understand who the users and customers are, why people would want to use and pay for the product, which business benefits it should generate, and, in the case of commercial products, which features differentiate it from competing offerings.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Product Management University

OCTOBER 10, 2023

Going all the way back to my practitioner days, it was apparent then that as product management goes, so goes the rest of the organization. Throw in customer on-boarding for new customers and customer success on account management just for good measure, and their collective impact on recurring revenue (ARR/MRR).

Strategy 130

Strategy Product Strategy Marketing Product Research 130

NextBigWhat

DECEMBER 28, 2020

As everything around us evolves, the product management role will get to play a crucial role in shaping up the new (digital) world. NoCode + API Product Management. It’s time to stitch them together and I believe, NoCode Product Management is going to be a crucial role in enabling businesses to go digital. Community).

Research Software 137

Research Software Feedback Software User Testing Product Management 137

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Summary of some concepts discussed for product managers. [2:51] If I’m a team manager, my team is the hero. Problem: The market is saturated, and it’s really hard to differentiate. Create a Brand Script.

Framework 236

Framework Marketing Transportation Product Management 236

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? Its one thing to iterate on an existing product.

Product Research 134

Product Research User Testing Technical Review Systems Review 134

Intercom, Inc.

FEBRUARY 9, 2021

According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. And if their support expectations aren’t met? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. With empathy. “I

User Testing 222

User Testing Reporting Tools Customer Experience Customer Feedback 222

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. But product experience requires a company-wide effort that includes customer-facing teams like customer success, marketing, and account management.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, 65% of social media users expect brands to respond on those channels, in the same way they would if they inquired on your website.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Intercom, Inc.

JUNE 19, 2018

They use service as a differentiator and focus as much on the post purchase experience as the purchase decision to increase customer loyalty and retention – just like luxury hotels and car manufacturers have done for decades. 54% of consumers will try a new brand for a better service experience. Putting customer experience first.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Intercom, Inc.

JUNE 14, 2022

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. It’s closely connected to customer relationship management, and also uses the abbreviation CRM.

Reporting Tools 118

Reporting Tools Feedback Software User Testing Data Visualization 118

Roman Pichler

MAY 13, 2024

Is your product still sufficiently differentiated and does it still stand out from competing offerings? Additionally, note that for brand new products and larger product updates, you will benefit from practising a second type of strategy work, which I call time-boxed strategizing, see my article A Brief Guide to Product Strategizing. [4]

Customer Experience 305

Customer Experience Product Research Technical Review Data Visualization 305