UX Planet

JANUARY 22, 2025

In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. How can financial brands meet these expectations?

Reporting Tools 98

Reporting Tools Feedback Software Finance Branding 98

Roman Pichler

AUGUST 11, 2020

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Everyone who owns a smartphone”, “Business users and consumers”. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp.

Vision 344

Vision User Testing Product Research Research Software 344

Alchemer Mobile

FEBRUARY 24, 2022

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter? No, not NPS.

User Testing 246

User Testing Customer Feedback Feedback Software Customer Experience 246

UX Planet

FEBRUARY 5, 2025

How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce.

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Intercom, Inc.

JUNE 19, 2018

On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. The difference between the customer experience with Monzo and the traditional card issuers was night and day.”. 1 obstacle for these executives.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

The Product Coalition

MARCH 9, 2022

A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. So how to differentiate your restaurant from others? The answer lies in restaurant branding and marketing strategies. What is restaurant branding?

Branding 174

Branding Strategy Feedback Software User Testing 174

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. But its not just a logo anymoreits users personal connection to their money, 24/7. According to Quanti research , by the end of 2024, 3.6

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. Yes, product and pricing are still important ingredients – but, a great customer experience is the secret sauce (chef’s kiss).

Customer Experience 220

Customer Experience User Testing Customer Feedback Feedback Software 220

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? target customer and underserved needs.

User Testing 167

User Testing Product Research Product Marketing Customer Experience 167

Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 223

User Testing Reporting Tools Customer Feedback Customer Experience 223

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 223

Branding Technical Review Customer Experience Enterprise 223

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. It worked great with the cloud features I expected.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Product Talk

FEBRUARY 8, 2023

We’re zooming in on one aspect of discovery: automating the recruiting process for customer interviews. You may want to speak with existing customers or users. You might want to speak with former or prospective customers. Mohamed’s team runs continuous discovery with different customer segments.

Research Software 256

Research Software Feedback Software Analytic Tools Customer Communications 256

Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. The difficulties you face from going to 0 to 1understanding your customer, identifying what will differentiate your product, building early versions of that product, and actually finding customers to use it? The same is true for API products.

Product Research 133

Product Research User Testing Technical Review Systems Review 133

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Guy

OCTOBER 25, 2016

He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Ari Tiktin Mobile & Emerging Media Product Director, CNBC.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. My advice in this article may not stand the test of time. Discovering unmet customer needs, pain points, and desires—AKA opportunities.

Generative AI 334

Generative AI Product Research Feedback Software Analytic Tools 334

Intercom, Inc.

JUNE 22, 2020

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. With our recent launch of Mobile Carousels , we tapped into the possibility of creating and nurturing better customer relationships through mobile.

Feedback Software 236

Feedback Software Messaging User Testing Customer Experience 236

Alchemer Mobile

JANUARY 21, 2021

At this point, thousands of retailers have implemented some sort of buy online, pick up in-store (BOPIS) strategy, and consumers have come to expect it from big and small brands alike. By eliminating third-party variables like shipping carriers, brands can gain more control over the entire customer experience.

User Testing 182

User Testing Customer Experience Customer Feedback Research Software 182

Alchemer Mobile

SEPTEMBER 3, 2020

Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Intercom, Inc.

MARCH 28, 2022

Second, expectations are rising for consumer-grade experiences. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward. Not only is this what customers want (and expect), but it also will have a significant impact on revenue for businesses going forward.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

Intercom, Inc.

JULY 28, 2020

No one ever starts a business intending to provide a poor customer experience. Either stay personal with customers or get efficient. Efficiency meant deflecting customer interactions through impersonal forms and “do not reply” emails. Customers now expect both. Customers expect conversational experiences.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Business of Software Conference

MAY 27, 2025

What really makes a customer choose you is having a super clear reason why they should pick you over anyone else. This unique reason is your differentiated value. It’s the unique thing you can do for customers that nobody else can. Why is Understanding Your Differentiated Value So Important?

Differentiation 52

Differentiation User Testing B2B Positioning 52

Lenny Rachitsky

SEPTEMBER 3, 2024

If you’re building a consumer subscription app, this post is your new bible. Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. A massive thank-you to Phil for doing the work to put a piece like this together.

User Testing 134

User Testing Feedback Software Framework Onboarding KPIs 134

UX Planet

MAY 1, 2025

Great design has become a key differentiator. Few companies demonstrate the power of thoughtful user experience better thanAirbnb. It results from a tightly woven relationship between brand mission and product design , focused entirely on customerneeds. This approach perfectly reflects Airbnbs brand mission.

Research Software 97

Research Software Travel Customer Experience User Testing 97

Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1]

Product Research 382

Product Research Feedback Software Research Software User Testing 382

UX Planet

FEBRUARY 6, 2025

Traditional banking often struggles to capture and maintain customer engagement. The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands.

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. 6 ways to improve your product experience.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

BrainMates

OCTOBER 20, 2024

Product Differentiation - What Does Your Product Do Better? As product managers, we are tasked with identifying customer problems and delivering solutions that meet those needs. Understanding what makes your product stand out is vital to capturing and retaining customers in this crowded marketplace.

Differentiation 40

Differentiation Feedback Software Customer Feedback Airlines 40

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

Customer Experience 212

Customer Experience User Friction User Testing Customer Feedback 212

Lenny Rachitsky

FEBRUARY 25, 2025

product marketing, user research, content design, etc.). Some net-new work could be commissioned to close critical gaps in understanding user behaviors, especially if these gaps are identified early. Other functions could be added depending on availability/resourcing (e.g. What are some of the leader’s favorite/pet ideas?

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

Roman Pichler

MARCH 14, 2023

Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.

Product Strategy 348

Product Strategy Strategy Vision Product Research 348