The Accidental Product Manager

FEBRUARY 26, 2024

The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. The product managers at Jeep believe that software is the core of their product.

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Product Management Product Manager Artificial Inteligence Software Engineering 73

The Product Coalition

MAY 3, 2022

In this blog, I’ll talk about the steps that I as a Product Manager at Youtube would take to do this. Along with Youtube’s core mission, people go to Youtube for entertainment , to consume educational content , and to learn new things about various topics. Google Developers How would you set goals as a Product Manager for Youtube?

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The Accidental Product Manager

JUNE 13, 2022

Ad product managers think that they have found a new market Image Credit: United Nations Development Programme. Advertising product managers are always looking for the next “big thing” The advertising market has its ups and downs as customer’s needs, wants, and moods change seemingly overnight.

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The Product Coalition

FEBRUARY 26, 2021

Being present and responsive during periods of crisis is a great strategy. Consumer behaviours during the pandemic have shown that automatic lifetime loyalty to a brand is a thing of the past, and sending the right message is crucial to a successful creative campaign. We must adjust our strategy by pivoting around the obstacles.

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Innovatemap

DECEMBER 20, 2023

Lenny Rachitsky Jake Trowbridge, Principal Product Manager Lenny Rachitsky is a goldmine for product management, UX design, product marketing and general business resources. Fons Mans Tressa Janes, Brand Designer For anyone who appreciates the power of design, add Fons Mans to your list.

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Research Software Customer Feedback Entertainment User Testing 52

Mind the Product

FEBRUARY 13, 2019

Even if your brand is cool. Video: Building a winning product strategy from the Kano model by Jared Spool. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Even if your brand is cool. Applying the Kano model.

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Product Research Entertainment Customer Experience User Testing 167

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Sending in-app surveys to gather relevant feedback and iterate your strategy. Progressive disclosure example.

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Analytic Tools Feedback Software Research Software Customer Experience 99

Alchemer Mobile

APRIL 14, 2021

Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Sports Apps.

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Mind the Product

MARCH 24, 2020

A couple of things we’re hearing people talk about a lot this week are how they’re adjusting to working in a different way, and how they are adjusting their strategies to deal with the current situation. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience. Suggest a guest.

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Mind the Product

JULY 14, 2020

Since this episode first aired, Nandini has stepped down from Sleeping Giants and has also launched Check My Ads , a brand safety consultancy. Brand reputation. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Moral ethics.

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Feedback Software Customer Experience Product Research Technical Review 104

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Notable clients in our portfolio include Google, Netflix, Cisco, The United Nations World Food Programme (WFP), and other brands from around the world like from New York or San Francisco.

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Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. As trust was low between product management and development, a blaming game quickly started. A Tale of Two Products. The Office. “I

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Weak Development Team Customer Experience Technical Review Product Research 191

Roman Pichler

NOVEMBER 12, 2019

I once worked with a telco company that was developing a brand-new commercial product. Product management and development were located at separate sites in different countries. As trust was low between product management and development, a blaming game quickly started. A Tale of Two Products. The Office. “I

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Weak Development Team Customer Experience Technical Review Product Research 191

Intercom, Inc.

DECEMBER 21, 2021

As always, thanks for reading and listening to our stories – we wish you all the very best over the holidays, and look forward to keeping you entertained and informed as we embark on the next chapter of this great adventure. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look.

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DISQO

JANUARY 31, 2020

Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.

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User Testing Entertainment Branding Advertising 76

Mind the Product

SEPTEMBER 24, 2019

Brand reputation. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Brand reputation.

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Product Research Customer Experience Entertainment Consulting 115

The Product Coalition

NOVEMBER 19, 2020

They are skilled at crafting messages that are entertaining, clear, informative, and fit with the tone of a brand. Copywriters are an essential part of any content marketing strategy. Content marketing is a strategy where companies create content?—?like like videos and blogs?—?that

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User Testing Reporting Tools Product Research Advertising 88

Mind the Product

JANUARY 30, 2019

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case. Quote of the Episode. The Product Experience is hosted by Lily Smith and Randy Silver. Fur babies!

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The Product Coalition

DECEMBER 11, 2020

While there’s no joy in watching a well-intentioned product fail, it’s important to examine why a seemingly sure-fire recipe for success still managed to be dead on arrival. Here, we’re going to take a close look at what went wrong with Quibi , and what the moral of the story is for Product Managers. What Was Quibi?

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Reporting Tools Download User Testing Certifications 146

Mind the Product

SEPTEMBER 24, 2019

Brand reputation. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Brand reputation.

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Product Research Customer Experience Entertainment Consulting 103

Intercom, Inc.

JANUARY 14, 2019

Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. At its heart, How Brands Grow argues that customers are hyper-rational, unsentimental and willing to forget your product at a moment’s notice.

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Books Technical Review Marketing User Testing 150

DISQO

JANUARY 31, 2020

Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

DISQO

JANUARY 31, 2020

Super Bowl ads are a high-stakes investment for any brand. They wanted the ad to strike an emotional tone that would set themselves apart from other brands in 2020. Not only people were saddened by his death but brands also mourned their dearly departed Mr. Peanut: “Always classy, always crunchy, always cleaned up nicely.

User Testing 52

User Testing Entertainment Feedback Loop Feedback Software 52

Mind the Product

AUGUST 20, 2019

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case. The Product Experience is hosted by Lily Smith and Randy Silver.

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Customer Experience Product Research Entertainment User Testing 91

Mind the Product

MARCH 14, 2019

If they have to jump through several verification hoops to set up their account, keeping them entertained during this process can be make or break. Illustrations can Build Strong Brand Recognition – Fast. Whether it’s to convey an emotion or explain a process, illustration can achieve in a glance what words alone can fail to do.

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Customer Satisfaction User Testing Banking Customer Experience 173

Intercom, Inc.

AUGUST 12, 2021

He’s been the Chief Revenue Officer and Chief Strategy Officer at Dialpad, the cloud communication platform, since the spring of 2018, but his fascination for conversations and natural language processing came even sooner. I’m the Chief Revenue Officer and I’m Chief Strategy Officer here at Dialpad.

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Analytic Tools Data Visualization Customer Experience User Testing 223

Userpilot

SEPTEMBER 1, 2021

There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Recommend complementary software and leverage brand association. Check our curated collection of SaaS marketing strategies and examples.

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Feedback Software Research Software User Testing Customer Feedback 98

Gainsight

OCTOBER 5, 2020

She realized that the strategy for marketing the product changed, as did their field of competition. . Positioning is not brand positioning. A prime example is how the current COVID-19 pandemic has negatively affected the travel and entertainment industries. What Product Positioning Is and Is Not. They are two separate things.

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Positioning Analytic Tools Data Visualization Strategy 59

The Product Coalition

NOVEMBER 1, 2022

Values In the marketing aspect, values influence the consumer buying behavior process when choosing amongst tour categories, brands, and attributes. Tourist motivation is vital in marketing strategies such as segmentation, product development, etc. Values will drive their actions, buying behaviors, emotions, and judgment.

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Research Software Feedback Software User Testing Travel 98

Department of Product

JANUARY 17, 2023

Here is a thread about unintended consequences Typically 60-70% of direct-to-consumer brands in the US are on @Shopify. Brands who sell on Shopify do so because they’re able to drive a decent amount of traffic to their site with their social media ads. API-driven model API product management is still in its relative infancy.

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Reporting Tools User Testing Customer Experience Product Research 52

Mind the Product

MAY 5, 2020

Ahead of the ninth Global Accessibility Awareness Day (GAAD) on May 21st and, at a time where digital products are very much in the spotlight, we’re digging deep into accessibility to better understand how we, as product managers, can improve our digital products. Create an accessibility strategy. Introduction.

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Mind the Product

DECEMBER 13, 2018

It’s testament to the appeal of Manchester and its product community that we’ve been able to attract some of the world’s best speakers from some phenomenally interesting brands. There’s no better conference to attend if you’re working in product management, digital, or marketing in or near Manchester.

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Analytic Tools Research Software Data Visualization Government 110

Tyner Blain

NOVEMBER 1, 2023

These mistakes can make a product strategy incoherent, excessively expensive, and ineffective. When developing a product strategy, we are not only activating our teams to go “in that direction” but also establishing “how far to go.” How we talk about what we choose to do sets our teams up for success.

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Feedback Software Customer Feedback Customer Experience User Testing 64

Userpilot

OCTOBER 11, 2022

If you’re a product manager or work in a similar role, Userpilot can help you build growth loops without coding. Gamification is at the core of all engagement strategies , hence using it means getting customers happy about interacting with your product. The benefits are just too many to ignore. Increased product stickiness.

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Feedback Software Analytic Tools User Testing Customer Experience 97

Mind the Product

DECEMBER 11, 2019

She’s worked for some great brands including, Amazon, LoveFilm, TUI, M&S, Department of Health, Compare The Market and more. So, what is it about product management that makes this product pro tick? What parts of your character and personality scream product manager? The chaos in my head? It’s a heap of fun!

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UX Studio: Product Management

JULY 14, 2021

We hope this article will help you better understand what the leading companies in design thinking do and how to choose the most suitable design strategy firm to partner with. . We are aware that many companies choose their path and manage the challenges themselves. How to introduce design thinking into large companies. UX studio .

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Consulting Research Software Reporting Tools User Testing 86

Mind the Product

APRIL 25, 2017

The role of product management is becoming more and more important inside media companies. To set the context, media companies today face the huge challenge of staying relevant amid rapidly changing consumer behaviors, especially in regards to how teens and young adults get and watch their video entertainment.

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Analytic Tools Data Visualization Product Management Product Manager 63