Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. How do you do it?

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 140

Education Marketing Weak Development Team Advertising 140

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Real-world examples to inspire you. Let’s get started.

Research Software 98

Research Software Engineering User Testing Marketing 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Self-serve Support and bots to automatically answer all common customer questions, reducing inbound volume to support agents. This leads to more and more inbound support volume. This reduces inbound volume.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. We’re excited to share five brand-new product announcements with you today. We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

MAY 23, 2022

According to Jon Radoff, a business owner, game creator and a popular writer who writes substantially on metaverse-related topics, the metaverse consists of seven layers representing the metaverse’s market value chain. For example, you can play a game employing spatial computing against the backdrop of your immediate real-world surroundings.

Customer Experience 121

Customer Experience Inbound Outbound User Testing 121

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? Unfortunately, this is another example of customer expectations going unmet.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! You can also have extensive customization for resource centers, including brand-matching icons, colors, personalized text, and emojis with Userpilot. User persona example.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

MAY 13, 2022

Long gone are the days when a customer waits patiently for a solution when there are other brands out there who can seemingly provide a better experience. . What is the role of customer service in marketing strategy? But the relationship between marketing and customer service doesn’t always end there.

Data Visualization 129

Data Visualization User Testing Customer Experience Customer Feedback 129

The Product Coalition

OCTOBER 6, 2023

MIT Media Lab has created a wearable olfactory display as another example of AI-powered mental health technology. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. Emotion AI does not provide a complete picture of how a person is experiencing.

Research Software 130

Research Software Reporting Tools Data Visualization Automotive 130

freshtrax

JUNE 16, 2021

So, you’ve decided to localize your website for the Japanese market. An excellent choice for high-profit potential – Japan is the third-highest economy in the world with remarkable brand names such as Nintendo, Canon, Toyota, and Uniqlo. As a foreign business entering Japan, how might we make a mark in website localization?

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing is a form of marketing that is targeted at fewer people in a niche group. In this blog post, you’ll learn: What micromarketing is.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Intercom, Inc.

DECEMBER 21, 2021

Even more than a good pun, though, I love how customer research is embedded into the very fabric of how we build, market, and sell Intercom. Niamh O’Connor , Brand Editor. Revealing our refreshed brand: How (and why) we’ve updated our look. Beth McEntee , Senior Marketing Enablement Editor. Thoughts on innovation.

Customer Communications 196

Customer Communications User Testing Research Software Technical Review 196

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. For example w?ith

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

I Wonder The Value

JANUARY 4, 2017

What is marketing? Others may say lead-generation or branding. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Don’t write marketing copy without understanding the customer and their pain points. The same is true with marketing collateral. Let’s use Wally as an example.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

SEPTEMBER 21, 2022

Suddenly you could sell and market to millions of people, anywhere in the world. And with that explosion in addressable market came an explosion in customer service requests. Smartly.io, for example, was able to achieve an impressive 97% CSAT score. Then the internet came and changed that forever.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Gainsight

SEPTEMBER 22, 2023

For example, what truly differentiates HubSpot from Klaviyo? How about Mailchimp’s All-in-One Marketing Platform and Salesforce? Still, when it comes down to it, they fundamentally help their customers accomplish the same thing: automate marketing. Apple, for example, sets itself apart with an easy-to-use UI.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

DECEMBER 15, 2021

Beyond improving efficiency, integrations can unlock additional value in your product through account expansion and co-marketing campaigns. Building partnerships and co-marketing campaigns with complementary products through integrations can unlock new audiences. for marketing automation: Pardot vs. Marketo. QuickBooks.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Intercom, Inc.

JANUARY 30, 2019

We’ve talked a lot about how businesses can use chatbots to accelerate sales, marketing and support. Below I share examples plus true “lessons learned” advice on getting started with bots at your company. Automating our sales and marketing. At Intercom, we use them across sales, marketing and customer support.

User Testing 117

User Testing Webinar Inbound Customer Experience 117

Intercom, Inc.

APRIL 25, 2018

Now customers can add their company logo, customize the greeting and add secondary colors to better match their brand. Let’s look at some examples. Example 1: Messenger home focused on sales and marketing. Example 1: Messenger home focused on sales and marketing.

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Market research.

Outbound 74

Outbound Product Management Product Manager Inbound 74

UX Studio

APRIL 6, 2023

2 – Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Parachute Design Canada-based boutique web designing company specializing in website design, SEO, custom logo design, and branding since 2003. They provide custom web design services that help clients achieve their brand and digital marketing objectives. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

JULY 22, 2019

There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. With a brand new feature, your customers might not know what to search for, but if you’re prepared early, you can make it so they don’t have to search at all.

Product launches 177

Product launches User Testing Article Customer Feedback 177

Intercom, Inc.

NOVEMBER 30, 2021

It also integrates with other tools in your business’s tech stack so you can work seamlessly with other customer-facing teams – like marketing, sales, and product – to help, delight, and retain customers all from one inbox. Here’s an example of key goals and metrics to consider. Analytics: Heap. CRM: Salesforce. Automate.io.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

NOVEMBER 17, 2021

By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For instance, Kovai.co

Customer Experience 98

Customer Experience User Friction Enterprise Document 98

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. The industry average for trial conversions is 25% but aim for a higher conversion rate, especially if you’ve been in the market for a while. Although the concept is new, this business model is not entirely brand-new.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Product Bookshelf

JANUARY 1, 2021

Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. Each group within a product-led company will influence the product: sales, customer success, and marketing. As Bush says, “a strong brand and social proof are no longer enough to build trust with the modern buyer.”

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62