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Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.
This approach has informed her success across different industries and roles, from retail to technology. Teams often pitch their products by comparing them to industry giants: “It’s like Uber, but with these extra features” or “It’s Amazon, plus these additional capabilities.” ” The problem?
No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges. The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. These skills form the foundation for effective product leadership, regardless of organization size or industry context.
In the retail industry, customer feedback is your early warning system, your innovation engine, and your most honest performance review. The following post references our new e-guide, The Retail Industrys Blueprint to Leveling Up CX . But this system only works if you take action on the feedback collected. Tie improvements to revenue.
But here’s the challenge: while brands have gone omnichannel, their feedback strategies often haven’t. Customer expectations are rising, brand loyalty is shrinking, and margins are tighter than ever. Make sure your platform offers: End-to-end encryption Role-based access controls Compliance with industry standards ( GDPR , CCPA , etc.)
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In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts.
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This includes the business environment, any ongoing issues, industry understanding and benchmarking, etc. Concept testing : Validate everything from product design ideas to branding and messaging, ensuring that your product is primed for success. To assign meaning to whether the numbers are good or bad, context is crucial.
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Our 2025 Fashion Consumer Trends report reveals the shifts in how consumers discover, decide, and commit to fashion brands today. Introduction In a recent webinar , 3 experimentation leaders came together to unpack the latest consumer trends shaping the fashion industry. Overuse can cheapen brand perception.
The good news is the brand of your product is likely to be strong (or at least pervasive) in the market at this stage. Two types of investments should be clearly prioritised in this stage are: Profitability improvements: This may be on the cost or revenue side e.g., devops improvements for costs or pricing experiments for revenue.
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We asked some of the industry experts about how do they merge both the aspects and finalize the features of the product. The brand & tone of voice? And, how do you also tell the difference between what feedback to incorporate? Want to get your app development project off the ground? The product experience? The functionality?
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Social listening tools : Software for monitoring online conversations, brand mentions, and trends. When it comes to collecting customer feedback, it offers a survey template library, which includes all industry-standard surveys, like NPS and customer satisfaction surveys. Pricing : From $249/month, free trial available.
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These areas form the foundation of successful product management and innovation practices across various industries. Seek diverse experiences: Look for opportunities to work on different types of products or in various industries to broaden your perspective. How do you align your product roadmap with overall business objectives?
Moreover, it significantly impacts several keyareas: Building Customer Loyalty: When users find joy in interacting with your app or website, they form an emotional bond with your brand. Enhancing Brand Image: Theres a direct link between user satisfaction and brand perception. Chances are, you uninstalled it shortly after.
Ability to customize each interactive guide to fit your brand and style. Pros of Pendo Pendo’s analytics is one of the best in the industry. Note that there’s also a free plan, which supports very basic analytics, Pendo-branded in-app guides, and NPS surveys for up to 500 MAUs.
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Native A I is democratizing market intelligence, empowering brands to understand consumer behaviors through accessible, advanced analyticsexactly the kind of solution that turns technical potential into business impact. We work with companies across dozens of industries, which means weve seen what worksand what doesnt.
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