Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Building a story brand.

Positioning 118

Positioning Product Research Customer Experience Feedback Software 118

Userpilot

AUGUST 10, 2023

And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. The average CAC varies across industries.

Customer Experience 96

Customer Experience User Friction Customer Feedback Onboarding KPIs 96

Intercom, Inc.

JUNE 13, 2018

In our industry there are dozens, if not hundreds of ways you can get in front of your customers or people you’d like to be your customers. To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days.

Events 205

Events Branding Customer Experience User Testing 205

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

The Product Coalition

MAY 2, 2023

When it comes to marketing, sometimes the answer is as simple as child’s play. Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

The Product Coalition

APRIL 17, 2023

By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. It has the potential to transform industries like entertainment, art and design by opening up new avenues for human-machine cooperation.

Generative AI 115

Generative AI Feedback Software Research Software User Testing 115

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Dear Strategy

DECEMBER 21, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! And so I ended up going with another brand altogether. Let’s say I have two brands in my portfolio.

Branding 52

Branding User Testing Product Research Workshop 52

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Alchemer Mobile

MAY 12, 2022

Industries represented within the subcategories have vastly different business goals. The housing market had a wild year. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

The Product Coalition

NOVEMBER 22, 2023

Explore rapid market entry, cost-effectiveness, enhanced security, and brand customization. This customizable and ready-to-deploy platform offers a plethora of benefits, reshaping the way businesses engage with the crypto market. Rapid Market Entry: In the rapidly evolving world of cryptocurrency, time is of the essence.

Customer Experience 123

Customer Experience User Testing Branding Positioning 123

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty.

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Alchemer Mobile

DECEMBER 8, 2022

Aggregate customer sentiment findings (combined across industries). We analyzed data from the following industries for the 2021 calendar year to see what trends we could find in relation to customer sentiment and how it changes depending on the season. Instead, we encourage you to see it as an opportunity to do better.

Customer Feedback 246

Customer Feedback User Testing Data Visualization Customer Experience 246

Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. But the category is broad, and consumer expectations and behavior varies dramatically between industries. For brands who did this well, the feedback they gathered was able to help them fix bugs, adjust product roadmaps, and generally improve customer happiness.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Intercom, Inc.

MAY 7, 2020

is a special four-part series on Inside Intercom that explores how people across many industries and countries are managing to persevere with the help of technology. And it seems like every upstart fashion brand in existence has pivoted to making face masks. Steli Efti , CEO of Close.com and SaaS sales guru, on selling in a pandemic.

Marketing 210

Marketing Magazine Customer Experience Government 210

Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Companies in both Restaurant and Food Service used their apps to get useful information about service changes in front of consumers, embracing the shift to mobile the industry experienced.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

AUGUST 31, 2023

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. According to Statista’s Market Insights , mobile e-commerce sales reached $2.2

Feedback Software 113

Feedback Software Analytic Tools User Testing Customer Feedback 113

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Act on insights to drive positive sentiment. Brand24 – best for brand sentiment analysis. User sentiment, also known as customer sentiment, refers to how users feel about a product, service, brand, or even an industry.

Data Visualization 105

Data Visualization Feedback Software Analytic Tools Reporting Tools 105

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

The Product Coalition

FEBRUARY 15, 2024

In this landscape, genAI development companies play a pivotal role in assisting organizations across industries to harness transformative genAI technology, thereby expediting their journey toward efficiency and innovation. Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial.

Generative AI 104

Generative AI Data Visualization Reporting Tools Research Software 104

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 98

Research Software Engineering User Testing Marketing 98

Userzoom

MAY 12, 2020

This is why it’s crucial for healthcare companies to understand the current trends and best practices within the health industry in order to tackle the challenge of adapting to new digital priorities. To combat this, providers might seek short-term fixes to temporarily disable this marketing technology.

Healthcare 95

Healthcare Analytic Tools Research Software User Testing 95

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? You can use this data to track changes in customer emotion and hone in on why customer feelings changed, positively or negatively. Keep in mind, it is important to take your industry into consideration when determining feedback methods and strategy.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows. Discussed relevant industry trends.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Pragmatic Marketing

MAY 11, 2020

After being in the market research industry for nearly 30 years, I’ve been involved with research and insights through several recessions and other types of crises. For marketers, it’s easy to be unsure of what to do in an uncertain environment. Become a More Proactive Marketer.

User Testing 91

User Testing Market Research Customer Experience Product Research 91

Product Innovation Educators

APRIL 5, 2021

Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. I’m not receiving any commission from INDUSTRY, just recommending it because it is good. . 4:45] Tell us about the misconception that product management is a brand-new discipline.

User Testing 69

User Testing Feedback Software Data Visualization Product Management 69