Intercom, Inc.

APRIL 16, 2018

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. Your brand is not your logo.

Branding 224

Branding Data Visualization Advertising Customer Experience 224

Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. While the role still requires strong leadership skills, the most successful product managers approach their work differently than what the “CEO of the product” phrase might suggest.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

Product Innovation Educators

FEBRUARY 24, 2025

Our guest, Anya Cheng, founded Taelor, combining her leadership experience at B2Cs and her knowledge of tech product management, to make it easy for men to wear stylish clothes for any occasion. Anya also is mentor at 500 Startups and a teacher of product management for Northwestern University.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

The Product Coalition

OCTOBER 25, 2021

This month, we’re focusing on all things Product Leadership. Before we start diving into the ins and outs of leadership in Product Management, it’s important to ask and to understand what we mean by Product Leadership. they’re in a Product leadership role. Keep an eye out for events, podcasts, blogs, and more!

Leadership 197

Leadership User Friction Product Research Customer Experience 197

Intercom, Inc.

APRIL 22, 2021

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. And Digg is an iconic brand, really amazing products in its time. Will: When I first moved into management, it was at Digg.

Technical Review 274

Technical Review Leadership CTO Coach Weak Development Team 274

Mind the Product

APRIL 7, 2020

Now a trainer, Discovery and Leadership consultant, he’s spoken at Mind the Product Engage (Hamburg and Manchester), the Business of Software, Turing Festival, a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) Have you seen someone give a great talk? Talk to us. Tweet at us!

Feedback Software 223

Feedback Software Leadership Product Research Technical Review 223

The Product Guy

MARCH 19, 2025

The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Key debate: How do you convince leadership that sustainability isnt just an ethical decision, but a business growth strategy? Impact-driven sustainability wins.

Development 195

Development User Testing Customer Feedback Customer Experience 195

Product Management University

AUGUST 24, 2020

Strong brand identity builds trust and motivates people to buy your products and services. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable. Sound familiar?

Branding 165

Branding Product Marketing Marketing Product Management 165

Product Innovation Educators

JULY 3, 2023

In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation. The challenge is adaptation.

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

The Product Coalition

FEBRUARY 27, 2021

Marketing is measured by brand awareness and leads, and so on. Leadership. Sales are measured by the number of done deals (I was once that R&D leader tasked to explain to a customer that although the project sold was in PHP, we don’t have that capability…). These are just examples of the way various divisions get different goals.

Leadership 158

Leadership Customer Experience User Testing Branding 158

Product Innovation Educators

JANUARY 11, 2021

Today we cover topics related to culture, teams, and leadership, which are essential to forming and maintaining an innovative environment that enables, encourages, and rewards product management and innovation processes and practices. 3:12] How are Culture, Teams, and Leadership important to product innovation?

Leadership 181

Leadership Feedback Software Vision Naming 181

Productside

MARCH 6, 2025

Thats the dream scenario, he saidfinding a neglected asset, injecting the right leadership and dev resources, and watching it skyrocket. Take our Optimal Product Management course , because orchestrating multiple product lines demands sharp, outcome-driven leadership. M&A Action Plan for Product Leaders Ready to do M&A right?

Technical Review 177

Technical Review Software Review Development Team Review Product Management 177

The Product Guy

FEBRUARY 27, 2020

The sales team and leadership promised the clients to deliver the product without having any discussion with the engineering team. The Aviation Authority and leadership were appalled by our product. A product’s success or failure has tremendous impacts on other lines of business and the brand. No one liked the product.

User Testing 419

User Testing Weak Development Team Product Research Customer Experience 419

Product Innovation Educators

FEBRUARY 24, 2020

—————————– Learn the look and sound of leadership, using a simple 4-part system for Sorting and Labeling to more clearly communicate. He works with clients primarily on achieving the look and sound of leadership. 7:04] What is the look and sound of leadership?

Reporting Tools 251

Reporting Tools Product Management Product Manager Leadership 251

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

Mind the Product

MAY 5, 2020

There were eight product owners and about a dozen designers across brand design and product design. The post Georgie Smallwood on Product Culture, Leadership and Fintech appeared first on Mind the Product. When she started at N26 it was a relatively small company with about 380 staff, half of whom worked in customer support.

Leadership 150

Leadership User Testing Research Software Analytic Tools 150

Product Innovation Educators

APRIL 15, 2024

His expertise is on leadership for innovation and business transformation. His most recent book is Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era. That’s the problem we are trying to address in Beg Bet Leadership. [11:44] A lot of that experience is now in Big Bet Leadership.

Product Management 310

Product Management Product Manager User Testing Product Research 310

Roman Pichler

AUGUST 11, 2020

59; Boost Your Product Leadership Power and How to Lead in Product Management , pp. 68; Boost Your Product Leadership Power and How to Lead in Product Management , pp. For example, state how much money you believe the product will make or by how much brand equity will increase over a specific timeframe, using a ratio or range.

Vision 345

Vision User Testing Product Research Research Software 345

The Product Guy

DECEMBER 15, 2019

Under her leadership, Vydia’s Product team has successfully launched a record number of robust features in 2019, elevating the company’s services in content supply chain, rights management, analytics, and payments. The Best Visionary Product. PlateRate / Garrett Lang. Garrett began his career as a developer in the 90’s.

Technical Advisors 370

Technical Advisors Analytic Tools Product Management Product Manager 370

Roman Pichler

JANUARY 20, 2025

First, as a coach who offers strategy and leadership guidance to the person in charge of the product. Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Alchemer Mobile

NOVEMBER 10, 2020

leading the company’s customer experience platform by gathering feedback from customers in-store and online for the portfolio of brands. Additionally, Nicole serves on her Women in Leadership board at Gap Inc. Nicole Lanni is the Program Manager on the Consumer Insights team at Gap Inc. The post Gap Inc.

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

UX Planet

DECEMBER 25, 2024

I remember sitting in a leadership meeting as the UX leader, and out of nowhere, someone asked, Jas, whats the Return On Investment, aka ROI, on UX? Dont get me wrong; some brands get it and appreciate the behavioural impact of UX and how it can influence meaningful conversion. I know I am.

UX 105

UX Customer Experience Feedback Software User Testing 105

Intercom, Inc.

OCTOBER 22, 2020

Today, numerous studies echo this sentiment: a recent report from Forrester found that brands with a superior customer experience bring in 5.7 And a recent study from Deloitte found that two-thirds of customers will switch brands entirely due to a poor customer experience. Strategy and leadership. Voice of the customer.

Data Visualization 218

Data Visualization Reporting Tools Customer Experience Customer Feedback 218

Mind the Product

AUGUST 1, 2019

Pendo’s recent State of Product Leadership survey found that 77% of product teams are evaluated based on the number of features they ship. In the enterprise, where my company operates, a technology brand that haphazardly rolls out new features needs to be mindful of the learning curve for end users. Measure What Matters.

Reporting Tools 190

Reporting Tools Data Visualization Customer Experience Product Research 190

Alchemer Mobile

JANUARY 28, 2020

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. Given this, they’re being trusted with more and more responsibility to push the brand vision forward and maintain focus throughout quickly-changing priorities.

Product Management 191

Product Management Product Manager Reporting Tools Technical Review 191

Product Innovation Educators

AUGUST 1, 2022

You can see from his intersection of product and business leadership experiences that he is the perfect person to help us better understand creating product strategy. Even though Prime is a well-known brand, most customers didn’t realize there are over 30 benefits beyond two-day shipping and videos. 2:31] What is strategy?

Product Strategy 279

Product Strategy Strategy Onboarding KPIs User Testing 279

Intercom, Inc.

JULY 16, 2020

Under his leadership, Shopify Plus have grown to support 7,000 brands – including Kylie Cosmetics, Fashion Nova, Steve Madden, Staples and more – who process 11,000 checkouts per minute. In this week’s Scale episode, Loren outlines the sub-brand’s path to hypergrowth. Creating a sub-brand to move upmarket.

Reporting Tools 226

Reporting Tools User Testing Customer Experience Artificial Inteligence 226

The Product Guy

FEBRUARY 26, 2025

In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. So, how can product managers proactively build and protect trust in their products? Actionable strategies to integrate trust into your product strategy.

Differentiation 150

Differentiation Roadmap Technical Review Article 150

Intercom, Inc.

OCTOBER 5, 2022

Lara Hogan is an author, public speaker, and coach on management and leadership. And even these very, very experienced leadership rooms are mind blown by the idea that maybe offering their advice or perspective is not the most helpful thing for somebody. Leadership hats. And the book was born. ” Lara: Absolutely.

Leadership 118

Leadership Feedback Software Weak Development Team Management 118

The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dustin Levy Director of Product Management, Gentex Corporation.

Research Software 370

Research Software User Testing Analytic Tools Product Research 370

Product Innovation Educators

JUNE 12, 2023

Processes include forums to sync with different members of your team and other teams, forums to get leadership alignment, ensuring high quality of deliverables, and OKR planning. For example, when I was head of brand management for YouTube video ads, we had three products: search lift, brand lift, and conversion lift.

User Testing 253

User Testing Customer Feedback Product Management Product Manager 253

Product Management Unpacked

MAY 13, 2020

McElroy proposed how P&G brands could be managed more effectively by creating a new management role for people who would be accountable for particular products, rather than business functions. His new product-centric approach called for dedicated teams, focused around a particular brand, each led by a brand man.

Reporting Tools 173

Reporting Tools Research Software User Testing Technical Review 173

Roman Pichler

JUNE 1, 2020

This starts by inviting them to a kick-of workshop for a brand-new product or a major product update and asking them to contribute to the product discovery and strategy validation work. Ask the Scrum Master to help you build a stakeholder community. Engage the Stakeholders Early and Regularly.

Weak Development Team 345

Weak Development Team Product Research Customer Experience Workshop 345

Intercom, Inc.

SEPTEMBER 24, 2019

Behaviors are assessed based on your ability to successfully work with others and on your demonstration of leadership in your role. Leadership can be demonstrated through: Project leadership: For instance, conceptualizing and realizing new and innovative product ideas. Performance is measured on two axes: behavior and results.

Feedback Software 222

Feedback Software Leadership Framework Software Review 222

Mind the Product

MARCH 17, 2020

Now a trainer, Discovery and Leadership consultant, he’s spoken at Mind the Product Engage (Hamburg and Manchester), the Business of Software, Turing Festival, a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!) Have you seen someone give a great talk? Talk to us. Tweet at us!

Product Research 47

Product Research Research Software Customer Experience Feedback Software 47

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. She is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

Mind the Product

APRIL 2, 2019

A Tale of two Brands. Gibson and Fender are the two most iconic guitar brands. This is a sneak preview of the first chapter of “Design Principles for Product Leadership” The other chapters will be available on studioscience.com in the weeks ahead. Today though, the companies are in very different situations.

Data Visualization 192

Data Visualization Customer Feedback User Testing Reporting Tools 192