This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As product managers, we often focus on the development and success of the products we bring to market. Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
Effective product managers and leaders know that it’s worth investing in their personal brands. I’ll provide lessons from working with more than 200 product managers on refining their articles, interviews, and insights to reach key audiences. Participating in live-streamed product management lessons and Q&A.
72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.
In short, a well-maintained community will provide immense brand value and elevate the customer experience. In collaboration with the Community Roundtable, we have provided you with a comprehensive summary of The State of Community Management 2020, including an assessment of three key findings: Advanced Communities Create Generative Value.
Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. Summary of some concepts discussed for product managers. [2:14] 2:14] What is brand storytelling?
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Sarah, a seasoned Product Manager based in London, was laid off in January 2024. She had 5 years of experience in the industry, and had worked for a couple of well known brands, so was confident in landing a few interviews at least.
What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. Managing Expectations: Sometimes, leadership and product teams won’t be perfectly aligned. WATCH, SHARE, LIKE & SUBSCRIBE the full replay on YouTube here.
But if you step up with empathy, real processes, and a readiness to adopt the best from the new folks, youll emerge with a stronger, more innovative portfolioand a brand-new tribe of believers in your product vision. Join our next webinar to better understand and put product management best practices into action.
The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Jenna Gaudio is the Vice President of Product Management at Vydia, the award-winning tech company empowering content creators and their teams. Join me in congratulating this year’s winners! Jenna Gaudio. ?Jenna
Her journey from corporate product management to successful startup founder offers valuable lessons for product managers and innovators. Our guest, Anya Cheng, founded Taelor, combining her leadership experience at B2Cs and her knowledge of tech product management, to make it easy for men to wear stylish clothes for any occasion.
Every audience has their own needs and expectations that you are working to fulfill, and as a product manager, it is up to you to manage these many moving parts. The better you can manage expectations related to being “wrong," the better for everyone. This leads us to three obvious conclusions: You need multiple roadmaps.
Effective stakeholder management starts by embracing the right attitude: See the stakeholders as equal partners; take an interest in their perspective, ideas, concerns, and underlying needs; build trustful connections with the individuals; and encourage the stakeholders to work together. Increase your product management expertise.
In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts.
Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. But its product management journey has been far from smooth. Its a product strategy problem.
The product manager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for product managers.
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The best customer experiences go beyond the sale.
The following list shares sample rules, which are based on my book How to Lead in Product Management : Always have cameras turned on in online meetings and mute yourself if you don’t speak. Many product management meetings I have attended were working meetings, or workshops, where product decisions were taken. Stay present.
In product management, where data and features often take the spotlight, the power of storytelling is sometimes underestimated. The Strategic Role of Storytelling Storytelling in product management goes far beyond simply reciting feature lists or market data. Why is Storytelling Crucial? What’ Next?
This makes the challenge of innovating successfully more manageable, at least to a certain extent. It offers the autonomy to do things differently and develop brand-new products. In fact, it was created to help companies effectively manage their product portfolios. Unfortunately, they also have a significant disadvantage.
How product managers can create product names that make people smile. Not many product managers get involved in naming products, and that is a mistake. Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Summary of some concepts discussed for product managers. [2:59]
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.
Healthcare apps are divided into three subcategories: Medical (public health, condition management, reproductive services, etc.) Beyond telehealth visits, 2022 will see increased adoption of hospital-at-home and remote patient management.” – Milan Shah, CTO, Biofourmis. and Health Insurance. Data included: Ratings and reviews.
Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in product management isnt just about reducing waste. The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty.
Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. For brand lift, our metric was reducing our survey load.
For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. Tweet This When you consider employee experience to be a product and People Ops to be the product team, this impacts how you frame other teams like recruiting and employer branding. But not today.
Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints. With Alchemer, you can customize every touchpoint to match your brand identity.
How product managers can understand and solve their customers’ problems. This podcast is getting a new name to better align with its purpose of helping product managers become product masters. In this discussion, Ken Sandy shares why the job of a product manager is not building products right but building the right products.”
New AI-powered tools help you uncover the emotion and sentiment behind each piece of feedback PWC research shows that 32% of customers will walk away from a brand they love after just one bad experience, so finding and fixing root causes matters more than ever. Continue reading Its no secret, the economy is a little uncertain right now.
The value of patents and trademarks for product managers. Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Some organizations have a robust IP protection system that is part of their product management and development process while IP is an afterthought for others.
So, how can product managers proactively build and protect trust in their products? In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. Actionable strategies to integrate trust into your product strategy.
In addition, choosing the wrong product management framework added to the failure of the launch. The sales and management teams wanted us to deliver the entire product at the launch. Hence, working on an MVP and choosing the right product management process is essential in driving a successful launch. . Better Decisions.
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. The top challenges of product management.
Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? It took them from an irrelevant fourth-position carrier to a brand and innovator in a very commoditized business.
Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Still some roles ongoing – e.g. Group Product Manager, Marketing Product Manager. Which pain points might we be solving?
Brands in Business Services had varied experiences in 2021. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Product Management Lessons from Experts at Mailchimp, SAP Concur, Auth0, and productLivity.
Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.
Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management). Basing product decisions on only 5% of your brand’s consumer base is a flawed and dangerous strategy. The housing market had a wild year.
Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps. Understanding shifts in emotion and proactively engaging with consumers to get ahead of churn is a big opportunity for Finance brands in 2022 and beyond. Bonus reading and resources.
Many product managers, including myself, often reflect and think hard around the areas which they need to invest in to progress in their career; is it A/B testing, data analysis, go to market skills? In my opinion, mastery of communication is the most important skill in becoming a highly effective product manager.
Summary of some concepts discussed for product managers [5:53] What is the definition or purpose of marketing? It’s about using data to uncover insights and the best place, time, and way to speak to a consumer on behalf of a brand. Then deliver that in an effective way and measure the success of that against brand goals. [7:14]
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content