Productside

MAY 27, 2025

Theyre facing mounting pressure, internal friction, and a big challenge: turning a well-known brand with a faltering product into a focused, outcome-driven organization. WellNest has a strong foundationbacked by a trusted 20-year-old brand and longstanding relationships with employers, employees, and practitioners.

Product Strategy 177

Product Strategy Strategy Product Research Weak Development Team 177

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 158

Branding Reporting Tools User Testing Research Software 158

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. In reality, our data shows that brands only hear from less than 1% of their customer base, which we call the “vocal minority.”.

Feedback Software 179

Feedback Software User Testing Data Visualization Product Management 179

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. In a world where customers can readily switch brands, all companies need to invest in customer relationships and the best way to do that is to shift to conversational relationships. Customers now expect both. We’re calling it “conversational relationships.”

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Alchemer Mobile

NOVEMBER 8, 2022

includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. “Now with just a few clicks, every brand can ask questions confidently knowing they are able to follow up with all of their customers in an instant.”

Product Research 244

Product Research User Testing Feedback Software Feedback Loop 244

Alchemer Mobile

NOVEMBER 6, 2024

Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. Sentiment data offers valuable insights into how customers perceive your brand, app, or website. Let’s break that down: Right Message: Is your message relevant and useful?

User Testing 100

User Testing Customer Feedback Customer Experience Product Research 100

Lenny Rachitsky

NOVEMBER 19, 2024

Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Now my team can receive ongoing feedback from “me” on any message they want to send at any time.

User Testing 130

User Testing Customer Feedback Feedback Software Reporting Tools 130

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good. Get started today!

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. This saves companies valuable time and resources. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

OCTOBER 28, 2024

This survey can help you deliver tailored content to your audience with different onboarding elements: interactive walkthroughs , resource center , user onboarding checklists, tooltips, and surveys. It involves delivering consistent messaging across all channels. You can also call it directly from the in-app resource center.

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Firebase – best platform for technical teams.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Customer Experience Feedback Software Data Visualization 98

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Intercom, Inc.

APRIL 6, 2018

That means building multiple new products, each with their own signature brand voice. Including the roadmap seems like a detail, but it’s key to making sure your messaging sticks and, ideally, increases in relevance as more features get shipped. A story that includes all the key messages that you derived from your roadmap.

User Testing 222

User Testing Customer Experience Messaging Framework 222

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. This saves companies valuable time and resources. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Intercom, Inc.

MAY 25, 2021

Messaging is rapidly becoming a key channel for customer support. According to Forrester’s research, prior to the pandemic, messaging was ranked fifth overall in terms of channel usage. Here’s why customers and support teams have turned to messaging as their channel of choice over the last year. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 99

Messaging User Testing Research Software Analytic Tools 99

UX Planet

FEBRUARY 3, 2025

Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups. By prioritizing accessibility, you empower users with disabilities, build trust, and strengthen your brand.

UX 101

UX Research Software Data Visualization User Testing 101

Product Innovation Educators

FEBRUARY 1, 2021

Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. We visualize those messages so that audiences will consume them far more often and voraciously. [8:13]

Data Visualization 257

Data Visualization Positioning Strategy User Testing 257

Alchemer Mobile

FEBRUARY 2, 2021

They focus all of their time and resources on building a great app. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. App promo videos take your marketing to the next level by bringing your messaging to life. REGISTER YOUR DOMAIN AND CREATE A LANDING PAGE.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Intercom, Inc.

JUNE 11, 2019

Welcome pages reflect your brand. Users probably have some knowledge of your brand before making it to the welcome screen: they’ve seen ads, visited your website or followed you on social media. A blank page in a brand new app is highly intimidating, even for the most experienced users.

User Testing 203

User Testing Customer Experience Data Visualization Download 203

Intercom, Inc.

APRIL 30, 2020

We’ll also offer resources to help your sales team do the same. Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. ” We equip you with all the knowledge and resources you need to become full-fledged Intercom experts.

Feedback Software 223

Feedback Software Customer Experience Webinar Customer Feedback 223

Userpilot

APRIL 3, 2025

This is exactly why mobile in-app messaging matters, so your user experience doesn't end up feeling clunky and impersonal. This article will help with that, discussing nine best practices for improving your app messages. Why implement an in-app messaging strategy? Frustrated, they exit the mobile app , probably for good.

Feedback Software 62

Feedback Software Analytic Tools Research Software Messaging 62

Userpilot

MAY 30, 2025

Messages about new features or value-adding upgrades would get lost in inboxes. Or as Erin said: ChurnZero can automate in-app messages, but they look really clunky. Whereas Userpilot has a way of making in-app messages look like they were actually built within the app. Email-only communication. Heres how: 1. Knowledge base.

Feedback Software 62

Feedback Software Analytic Tools Onboarding KPIs User Testing 62

Intercom, Inc.

JUNE 22, 2021

A truly great sales experience builds trust with your prospects, tailors messaging to their specific needs, and focuses on the buyer’s circumstances throughout the entire process. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”.

Reporting Tools 234

Reporting Tools Technical Review Technology Systems Review 234

Intercom, Inc.

DECEMBER 10, 2021

consumers and 500 customer service workers, found that customer expectations are higher than ever – and these increased pressures have led more than half of stressed-out and under-resourced customer support reps to consider leaving their job. What to do: Communicate proactively and set expectations using targeted messages.

Data Visualization 195

Data Visualization User Testing Reporting Tools Customer Experience 195

Intercom, Inc.

MAY 18, 2022

With this data you can personalize every interaction on your site – send targeted messages by segment, personalize campaigns, view customer interactions and chat history, or even automate your chatbots by training them to recognize frequently asked questions. The problem with third-party data. . JavaScript.

Data Visualization 218

Data Visualization Analytic Tools Feedback Software User Testing 218

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. Userpilots localization takes this further by automatically translating flows and messages based on a users geography into up to 32 languages. Also, consider time zones when scheduling messages.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Customer Experience 95

Userpilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. TL;DR A resource center provides tailored content to aid users in problem-solving your product. Then, you’ve come to the right place!

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Proactive messaging.

Technical Review 250

Technical Review Feedback Software Analytic Tools Reporting Tools 250

Product Innovation Educators

FEBRUARY 13, 2023

I have enjoyed being a member of PDMA for more than a decade, finding their resources and network very valuable. I was able to combine the education I got writing and telling stories with telling stories at theme parks, museums, and brand experiences around the world. This is where you internalize the message.

Customer Experience 292

Customer Experience Artificial Inteligence Feedback Software Data Visualization 292