Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Incorporate customer feedback directly into your product roadmap.

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User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

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Customer Feedback User Testing Customer Experience Data Visualization 279

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. Product roadmap. Customer acquisition.

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Alchemer Mobile

NOVEMBER 8, 2022

includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. “Now with just a few clicks, every brand can ask questions confidently knowing they are able to follow up with all of their customers in an instant.”

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Alchemer Mobile

JANUARY 26, 2021

As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. To start, think about the in-app message you’re sending to figure out timing and placement. Act on what you learn.

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User Testing Customer Feedback Customer Experience Feedback Software 246

Alchemer Mobile

NOVEMBER 21, 2022

Feedback Should Drive Your Product Roadmap. Thinking about feedback and new feature development in the context of identifying your fans first, and then learning from them, is an accelerant to roadmap development. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps.

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Customer Feedback User Testing Feedback Software Product Research 244

Alchemer Mobile

NOVEMBER 6, 2024

Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. Sentiment data offers valuable insights into how customers perceive your brand, app, or website. Let’s break that down: Right Message: Is your message relevant and useful?

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Alchemer Mobile

MAY 17, 2022

Here are some examples of areas to focus on: Product roadmap prioritization : What new app features and improvements are customers most interested in? . Customer sentiment : How do customers feel about your product and brand? Why do they feel that way?

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Feedback Software Research Software User Testing Reporting Tools 246

Intercom, Inc.

APRIL 6, 2018

That means building multiple new products, each with their own signature brand voice. To keep the discussion aligned with the product, which might not even exist at that point, I start from the features on the roadmap and regroup them by the area of the problem they address, rather than chronologically. A story that only you can tell.

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Alchemer Mobile

JULY 29, 2021

This feedback can be left on message boards, on social media, in app store reviews, through online surveys, and more. When brands proactively solicit feedback from customers, they’re able to better identify pain points and eliminate friction faster. Product feedback helps brands: Better understand the customer journey.

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Feedback Software User Testing Customer Feedback Research Software 246

Lenny Rachitsky

NOVEMBER 19, 2024

Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Now my team can receive ongoing feedback from “me” on any message they want to send at any time.

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Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive.

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Alchemer Mobile

AUGUST 26, 2021

This allows you to quickly make changes, pivot your product roadmap, and improve the customer experience before customers move on to your competitors. It allows you to have insight into the overall customer experience and larger brand perception. In fact, most brands only hear feedback from about one percent of their customers.

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Feedback Software User Testing Customer Feedback Product Research 246

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

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Alchemer Mobile

MARCH 9, 2022

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Most brands today may think they build products around their customers, but in reality, our data shows they only hear from less than 1% of their customer base, which we call the “vocal minority.”

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Customer Feedback User Testing Customer Experience Data Visualization 264

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Alchemer Mobile

MAY 4, 2021

One of the most common surveys brands deploy is the NPS survey. Roadmap prioritization and feature adoption (or lack thereof). Surveys can also be used to ask questions about the app experience as a whole to better inform your product roadmap and help with prioritization. We simply ask, “Do you love [insert your brand here]?”

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Alchemer Mobile

FEBRUARY 21, 2025

Product Teams For product teams, open text analysis helps shape a customer-focused product roadmap that not only addresses user concerns but also improves engagement and drives revenue. Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services.

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Customer Feedback Feedback Software User Testing Data Visualization 113

Alchemer Mobile

MAY 19, 2021

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. In fact, most brands only hear feedback from about one percent of their customers.

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Feedback Software User Testing Data Visualization Customer Feedback 236

Alchemer Mobile

JUNE 16, 2022

It’s much easier for them to simply uninstall an app and move on to the next alternative rather than trying to communicate with a brand and troubleshoot the issue. Use real-time data and feedback to prioritize your product roadmaps. All too often, brands require customers to leave the mobile app when a question or problem arises.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

APRIL 21, 2021

Surveys and Messages. For brands who did this well, the feedback they gathered was able to help them fix bugs, adjust product roadmaps, and generally improve customer happiness. Mobile teams also expanded their segments of consumers to survey (50%) which resulted in incredibly high response rates to Note-linked surveys (82%).

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Feedback Software Research Software Education Technical Review 246

Roman Pichler

APRIL 5, 2022

For product strategy and roadmap meetings, I recommend involving the key stakeholders , for example, someone from sales, marketing, support, and finance, as well as development team representatives—ideally members who know about the user experience (UX), architecture, and technologies. 2 Involve the Right People. Close the meeting.

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The Product Guy

JUNE 25, 2024

They can transform a mundane product roadmap into an exciting journey of innovation and customer delight, energizing teams to push boundaries and achieve more. Brand Loyalty : Stories humanize products, making them more than just tools or services. Different mediums can help reinforce your message and cater to diverse learning styles.

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Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

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Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

FEBRUARY 18, 2021

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization. Helpfulness.

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Alchemer Mobile

APRIL 25, 2019

It could be the driving force in making data-driven product roadmap decisions and having a comprehensive view of customer sentiment. Differences in how customers use Travel apps, along with how Travel brands leverage their apps as customer engagement tools, impact industry benchmarks for apps across the category.

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Travel Feedback Software Data Visualization Reporting Tools 211

Alchemer Mobile

DECEMBER 22, 2020

Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. Personalization. Customer expectations have never been higher.

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Feedback Software User Testing Reporting Tools Data Visualization 245

Alchemer Mobile

DECEMBER 16, 2020

COVID-19 hit finance apps with a one-two punch, and many brands are still adjusting to find their new normal. While we saw DAU stay consistent for traditional banking apps this year, DAU spiked for budgeting apps, insurance companies, credit score apps, and other mobile-first brands in the finance category.

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Finance Feedback Software User Testing Data Visualization 243

Alchemer Mobile

JULY 21, 2020

Alkami was then able to work closely with Advantis to develop a brand new product that allowed members to view their balances and recent transactions without even logging in. Are you ready to drive product roadmap and improve the mobile customer experience? Get started with Apptentive today.

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Feedback Software Product Research Roadmap Customer Feedback 130

Alchemer Mobile

DECEMBER 8, 2022

Ideally, the Love Percent is also a metric that can be tracked over time and over version history to gauge how incremental updates to the app impact the customer’s experience or used as a segmentation tool to message fans and critics in a different manner. Keep grinding to make your digital experience better.

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. The coronavirus pandemic has pushed mobile to the core of the buyers’ journey, and in order to compete, product roadmaps must adjust to prioritize in-app engagement enhancements.

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User Testing Customer Experience Customer Feedback Feedback Software 227

Alchemer Mobile

FEBRUARY 2, 2021

If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Need a hand getting started?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

JUNE 4, 2019

Incorporating these tools into your customer experience tech stack will drive more engagement, deliver high-quality customer feedback, and help inform your product roadmap. Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features.

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Feedback Software Analytic Tools Data Visualization User Testing 240

Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Proactive messaging.

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Technical Review Feedback Software Analytic Tools Reporting Tools 249

Product Innovation Educators

JANUARY 18, 2021

A Chief Product Officer of a global company responded to that message and we began discussing the responsibilities of building the right product and building it right. I oversee product planning, product roadmap, vision, and strategy for our products. I oversee product planning, product roadmap, vision, and strategy for our products.

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Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. In an established business, you have a business model, customers, ecosystem of partners and distribution channels, employees, and a brand reputation.

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