Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. With in-app marketing, less is more.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Product Innovation Educators

FEBRUARY 24, 2025

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. Her journey from corporate product management to successful startup founder offers valuable lessons for product managers and innovators.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Alchemer Mobile

FEBRUARY 21, 2025

At Alchemer, we’ve established that NPS surveys dont tell the full story. Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customer feedback. Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services.

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

NOVEMBER 8, 2022

includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. “Now with just a few clicks, every brand can ask questions confidently knowing they are able to follow up with all of their customers in an instant.”

Product Research 244

Product Research User Testing Feedback Software Feedback Loop 244

Alchemer Mobile

NOVEMBER 21, 2022

Through proactive engagement and creating customer feedback loops, our customers had an average response rate of 13 percent for their in-app surveys. A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? through surveys, interviews, and other Voice of Customer research.

Messaging 111

Messaging Research Software Analytic Tools User Testing 111

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

NOVEMBER 6, 2024

Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. Sentiment data offers valuable insights into how customers perceive your brand, app, or website. Quick in-app micro-surveys with simple questions like: Do you love our app?

User Testing 100

User Testing Customer Feedback Customer Experience Product Research 100

Alchemer Mobile

JULY 29, 2021

This feedback can be left on message boards, on social media, in app store reviews, through online surveys, and more. When brands proactively solicit feedback from customers, they’re able to better identify pain points and eliminate friction faster. Product feedback helps brands: Better understand the customer journey.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly. You then act on this data by prioritizing product features that were popular in the survey. .

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

Alchemer Mobile

MARCH 9, 2022

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Most brands today may think they build products around their customers, but in reality, our data shows they only hear from less than 1% of their customer base, which we call the “vocal minority.”

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

AUGUST 26, 2021

It allows you to have insight into the overall customer experience and larger brand perception. Cart abandonment survey. A cart abandonment survey allows you to gain insight into improving the checkout experience from those who aren’t completing purchases. Checkout confirmation survey. In-app mobile surveys.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Alchemer Mobile

MAY 28, 2019

You could, but you probably won’t get your message across very effectively. To treat digital interactions as you would in-person interactions with context in mind, the simple, yet effective, “yes” or “no” question Love Dialog offers gives Lifestyle brands the context they need to interact with customers in the most relevant way.

Feedback Software 223

Feedback Software User Testing Customer Experience Customer Feedback 223

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. From a 2018 Salesforce survey, 80% percent of customers say that the experience a company provides is as important as its products or services; 57% have stopped buying from a company because a competitor provided a better experience. Customers now expect both.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 285

Research Software Feedback Software User Testing Customer Experience 285

Alchemer Mobile

APRIL 21, 2021

Surveys and Messages. Mobile teams also expanded their segments of consumers to survey (50%) which resulted in incredibly high response rates to Note-linked surveys (82%). The lesson here is consumers were eager to share feedback when they were asked for it, especially when it meant not leaving the app to do so.

Feedback Software 246

Feedback Software Research Software Education Technical Review 246

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. If you’re looking to make some quick improvements that will go a long way, surveys and reviews will help you to address obvious pain points.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Alchemer Mobile

JANUARY 26, 2021

As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. To start, think about the in-app message you’re sending to figure out timing and placement. Act on what you learn.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Alchemer Mobile

APRIL 13, 2021

Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Surveys and Messages. One interaction Retail and eCommerce apps used to attain such high retention rates was surveys, used to regularly touch base with consumers.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. You can build flows (like carousels, slideouts, and push notifications) without technical expertise, then track user behavior and conduct real-time surveys. But it doesnt have to be that way.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Intercom, Inc.

MAY 25, 2021

In April 2021, they surveyed over 500 global customer support decision makers – executives, vice presidents, directors, and managers – across EMEA and the United States, to learn more about the changes they’ve seen, and how they’re future-proofing their customer support strategy with conversational support. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers. Enter the emoji.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Alchemer Mobile

APRIL 6, 2021

Surveys and Messages. As part of the increased interactions, Food and Drink apps leaned on in-app surveys to gauge consumer emotion and listen for feedback. The percentage of people prompted for surveys was higher than the macro average (25%) in both Restaurant apps (32%) and Food Services apps (44%).

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. Customer acquisition. What does the buying journey look like? Product roadmap.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

MARCH 23, 2022

We’ve officially upgraded our brand to reflect the potential of our product to deliver ongoing engagement: Intercom is the Engagement OS. In-context, company-owned messaging is the future primary channel for customer communication. The future of customer messaging will be powered by live data and rich context.

Customer Communications 220

Customer Communications Events Data Visualization Customer Experience 220

Userpilot

DECEMBER 18, 2024

Qualitative data collection methods Open-ended surveys : Collect user feedback through questions requiring elaborate answers about a context. For example, welcome surveys for gathering information on user JTBD. For instance, surveys may seem like an easy-to-execute option. It’s the same issue if you lack a survey strategy.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Alchemer Mobile

JULY 30, 2020

Imagine if you were able to trigger a survey for any customer who closes and opens the app quickly. Or perhaps you prompt them with an option to head to your message center to chat with a customer service representative. In 2019, apps sent 44,849,700 consumer surveys , which is a 29 percent increase from 2018. Message Center.

Feedback Software 182

Feedback Software User Testing Customer Feedback Analytic Tools 182

Userpilot

OCTOBER 28, 2024

Use welcome surveys to identify users’ jobs to be done and use cases. This survey can help you deliver tailored content to your audience with different onboarding elements: interactive walkthroughs , resource center , user onboarding checklists, tooltips, and surveys. A deep sense of loyalty to your brand !

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research Artificial Inteligence User Testing 156

Alchemer Mobile

APRIL 14, 2021

News apps prioritized hearing from customers by prompting 32% of consumers for in-app surveys, higher than the macro average of 25%. Their survey response rate was 11%, slightly lower than the macro average of 16%—but when surveys were presented with a Note, response rate went up to 71% (macro average 60%). Music Apps.

Feedback Software 246

Feedback Software Research Software Technical Review User Testing 246