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Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership.
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.
Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.
Speaker: Carrie Melissa Jones Founder, Gather Community Consulting
Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. But, brands can avoid this. Register to get practical advice on how to: Present a case for why research matters to various parts of your organization. They simply move ahead with their communities and “iterate” as they go.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
A well-thought restaurant branding helps to create an emotional connection with distinguished customers and makes your restaurant distinctive from others. The answer lies in restaurant branding and marketing strategies. Restaurant branding seems not simple as you might think of choosing a catchy name and its impressive logo.
Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. Multiple-choice questions : These present respondents with options to choose from, such as “Which features do you find most valuable?”
Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Test Closure How to Present Customer Insights to Product Managers, Engineers, and Executives Posted on June 11, 2025 Austin Meyer You ran a solid test. Presenting feedback isnât just about sharing the facts.
The longer-term growth potential of core products, however, is low, and so is the amount of risk and uncertainty present. As the amount of risk and uncertainty present is considerably higher than in core innovations, you require more time to discover an effective product strategy, often several weeks to a couple of months.
Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.
Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Instead of preparing perfect presentations for the boardroom, successful product managers: 1. Mastering Stakeholder Management Effective stakeholder management requires a proactive approach.
In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. “Now with just a few clicks, every brand can ask questions confidently knowing they are able to follow up with all of their customers in an instant.”
Over time, this responsiveness drives long-term success and brand loyalty. This is evident in the fact that brands with strong omnichannel customer engagement grow revenue 9.5% Dive into the challenges and opportunities presented by a changing feedback landscape. annually, compared to 3.4%
Communication underpinned and still does underpin my day to day to work, whether this is nonverbal communication in the morning to uplift your team, a quick rational response over slack to make informed decisions, or presenting your product roadmap to a room of customers. .
Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. So it’s no surprise that storytelling has become such a popular part of brand marketing. This trend gets at a central truth: we like hearing stories.
This presents you with a choice: You can organise the teams primarily around features or architecture building blocks. This makes them better suited for coping with innovation, uncertainty, and change—challenges that are present at the early life cycle stages and a life cycle extension. Why Does this Matter to Product People?
Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. You can implement a similar approach in any area where you provide consistent feedback, such as PRDs, presentations, or roadmaps.
This room-based filter in particular offer several benefits on multiple levels, for example, User experience: By introducing room-based filter, it improves user’s navigating experience by ensuring users are presented with items that are relevant to their current context. How information architecture define your brand positioning?
But as long as innovation, change, and risk are present, this approach is ineffective. In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one.
We presented the ideas to the mayor of Atlanta and the Chief of Police, and now it has gone to market. A 10-week partnership starts with a kickoff with the brand partner. At the midpoint, we meet with the brand partner to make sure we’re solving the right problem. Joining us is Paul Stonick, the Vice President of SCADpro.
His advice and the know-how shared by others through the live stream presentations have made me think a lot about whether product management was the path that I wanted to take in my career. About Sean Echevarria Sean Echevarria is currently the Manager, Talent Brand for Jet.com , the shopping site dedicated to saving you money.
Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?
A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. When working on a brand-new product, trying to achieve PMF, or struggling to keep the product growing, you typically face many unknowns and a substantial amount of uncertainty and change.
Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.
For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. How will it differ from competing offerings?
and Robi Ganguly , CEO and Co-founder of Apptentive, discussed these strategies in their keynote presentation at the Mobile On Air Conference last month. leading the company’s customer experience platform by gathering feedback from customers in-store and online for the portfolio of brands. For example, Gap Inc.
However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey. A simple tool we developed here at Apptentive called the Love Dialog allows brands to quickly take a pulse from customers. Do you love our app?
Doing so will help you better support your team, but also identify and improve on the skills and areas you personally excel, helping you choose the right career path, strengthen your reputation, and building your brand and narrative. Hence, I am best suited as a Product Owner.
Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.
You may give your audience video content throughout the whole consumer journey with niches such as videos that assist to educate your audience, making it easier to trust your brands and make their choice quicker for purchasing. Because that kind of promotional film is ideal for a business that is seeking the finest presentation.
For example, when I was head of brand management for YouTube video ads, we had three products: search lift, brand lift, and conversion lift. For brand lift, our metric was reducing our survey load. I record every single user conversation and put snippets in my presentation. For search lift, our metric was adoption.
Brand Loyalty : Stories humanize products, making them more than just tools or services. This emotional connection fosters brand loyalty and advocacy, turning satisfied customers into passionate brand ambassadors. Share the journey, including challenges and setbacks, to build credibility and relatability.
In the 1990s the internet was presented as a physical place: a corner of your home where you could log on and log off. Once the internet became a mobile experience, it was ever-present. What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist.
Reduce the need for repeated demonstrations : By empowering users to explore your product independently, you’re freeing up your sales teams from repetitive presentations and allowing them to focus on what they do best: building relationships and closing deals. This both shortens the sales process and enhances the customer experience.
Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Enhancing personalization Well, AI-powered tools are actively unlocking new levels of personalization in UX, helping brands connect more deeply with users.
Hi friends, Ive put together a list of 12 must-reads on Silicon Valleys hottest product-related topics.This selection covers product management, growth, operations, strategy, technology, innovation, branding, and design, and Im sure itll be helpful toyou! The logic also works well for crafting compelling presentations!
As a brand-new product manager, the hardest thing to do early on is making sense of all the things coming your way. A simple mental “structure” gave me a little bit more room to think and be present in these moments. Working backwards from the end goal helps parse out the noise. Structures Help You Fail Forward. About Ralph Bautista.
It’s really nice to start at a company where it’s clear from the start that they care about the employee experience.” – Masha, Brand Producer. Presenting skills. We all learn differently, and it’s difficult to be “on” all the time – listening to presentation after presentation can be tiring.
So give designers bigger challenges like: “We should redesign the sign up flow to decrease drop-offs” or “add a new reporting module to this business app, so users can easily present their results”. The best designers are not the ones who create one concept and push it through the whole team with a cool presentation.
The hardest use case to define is when you’re trying to invent a brand new category and your competition is non-use. When you are developing a use case for an existing product, you need to present a your product as a better solution. I can trace the origins of our current product to that session. [14:32]
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