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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Five Pitfalls I’ve Spotted During a Year of “Teaching” Product Management

The Product Coalition

And What You Can Do to Avoid Them Disclaimer: I don’t really believe you can ‘teach’ Product Management. That’s what I did in 2022 and doing so, I also got to dig into a lot of clients’ products. Product Managers I work with often tell me that “the purpose” has been decided by top management “a while ago”.

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Product Managers Should Build A Team Brand

The Product Coalition

Brand’ is a pretty hot buzzword. Hiring teams want to make sure their culture brand is strong. Apple and Google et al constantly compete to top Forbes’ World’s Most Valuable Brands list. The title Chief Brand Officer has become popular lately (if someone could explain that one to me, please reach out).

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How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

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Product Management Skills: Influence Without Authority

The Product Coalition

Anyone familiar with Product Management will recognize the immortal phrase ‘influence without authority.’ As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. What Does ‘Influence’ Mean?

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10 Tips for Effective Product Management Meetings

Roman Pichler

The following list shares sample rules, which are based on my book How to Lead in Product Management : Always have cameras turned on in online meetings and mute yourself if you don’t speak. Many product management meetings I have attended were working meetings, or workshops, where product decisions were taken.