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As productmanagers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Why Your PM Brand Matters Your personal brand as a productmanager is essentially how others perceive your skills, expertise, and leadership.
In the first part of this series, we explored the importance of personal branding for productmanagers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
Sarah, a seasoned ProductManager based in London, was laid off in January 2024. She had 5 years of experience in the industry, and had worked for a couple of well known brands, so was confident in landing a few interviews at least.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
If you were to ask an E-commerce ProductManager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. In this webinar, Bhavana Angadi, Senior ProductManager at Hopscotch, will teach you: The right ways to communicate with your customer.
The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
The productmanager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for productmanagers.
But if you step up with empathy, real processes, and a readiness to adopt the best from the new folks, youll emerge with a stronger, more innovative portfolioand a brand-new tribe of believers in your product vision. Join our next webinar to better understand and put productmanagement best practices into action.
The details vary, but we generally speak with members of the product trio to learn how theyre putting these concepts into practice. For this edition of Product in Practice, were not talking with a productmanager, a designer, a UX researcher, or even an engineer. But not today.
Every audience has their own needs and expectations that you are working to fulfill, and as a productmanager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.
New AI-powered tools help you uncover the emotion and sentiment behind each piece of feedback PWC research shows that 32% of customers will walk away from a brand they love after just one bad experience, so finding and fixing root causes matters more than ever. Continue reading Its no secret, the economy is a little uncertain right now.
Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel. It is best suited for teams who own multiple channels (in-product, on-site, socials, email, website, etc…) and need to collect NPS responses from all of them.
Productside | ProductManagement Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. Thats where the Productside Blueprint comes in.
Key Topics Discussed in This Episode Key topic #1 From Consulting to Product Leadership Neha shares how a customer-first mindset led her from consulting to productmanagement at companies like Google and Meta.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Strategic ProductManagement: Sunset Decisions, Platform Benefits, and Team Structures Introduction Strategic decisions around product lifecycle management, platform integration, and team structures are critical for productmanagers in established tech companies.
In spite of what you may hear, we will still need (great) managers in the future—to scale (well-functioning) teams, to mentor and coach individuals, and to think beyond the day-to-day. These tactics and tools are practical and actionable, and you can start experimenting with them today, even if you’re not managing.
This article will help reduce such churn by refining your productmanagement and UX analysis approach. UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service. Basically, anything that ruins the user experience. It covers key topics, such as: Defining UX analytics.
As a hiring manager & after interviewing 300+ mid-level, senior, principal, and director-level productmanagers in 2023 and 2024, here’s a quick collection of 7 tips (in no particular order): Show your curiosity. It’s such a key part of being a PM. Know how to share your screen. Make sure your mic works clearly.
Achieving and Scaling Product-Market Fit: A Guide for ProductManagers in Mid-to-Large Tech Companies Introduction As productmanagers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
By ADRIENNE TAN Be 'Better' Creating new products has become remarkably easy in today’s technology-driven landscape, leading to a market saturated with entrants. This is where effective productmanagement plays a crucial role. Is there a particular brand that stands out in delivering a superior experience?
Sustainability in Product Development: More Than Just an ESG Initiative Sustainability in productmanagement isnt just about reducing waste. The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty.
Watch or listen now: YouTube // Spotify // Apple Brought to you by: WorkOS —Make your app enterprise-ready today Notion —The best AI tools for work Colin Matthews is a productmanager, founder, and hobbyist engineer. How to create component libraries from screenshots that match your brand’s design system 2.
If extended product teams own the product strategies, whats the role of the head of product , also called Chief Product Officer and Director/VP of ProductManagement, in making strategic decisions ? First, as a coach who offers strategy and leadership guidance to the person in charge of the product.
Chasing the next big product win in banking or fintech? For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values.
Thats why Ive curated a list of three top productmanager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended productmanager job openings in data-driven companies Looking for a job in data-driven productmanagement ?
This is a problem I see not just with tech entrepreneurs but also on a regular basis with productmanagers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and productmanagers don’t listen enough to customers or iterate enough based on customer feedback.
Products that resonate in this way dont just drive revenue; they foster loyalty. When customers believe that a company is building with them in mind, they invest in the product and the brand itself. Empathy is at the heart of building meaningful products, but empathy alone is insufficient.
Products may stay in maturity for a very long time if investments continue to be made sustainably. Below we discuss some considerations for managing a product in maturity for the long term – particularly relevant to teams focused on ProductManagement in Australia.
Blog Ebooks &Â Guides Events & Webinars Case Studies Podcast Community Sign in Get started for free Test Closure How to Present Customer Insights to ProductManagers, Engineers, and Executives Posted on June 11, 2025 Austin Meyer You ran a solid test. Productmanagers focus on user friction and patterns.
Hence for many of us designer-generalists, it was time to leave print and advertising to the graphic design specialists and move on to younger, less explored fields of web and digital product design, where we could once again feel like pioneers. Fast-forward to the present day, and the story seems to be repeating itself.
Hi friends, Ive put together a list of 12 must-reads on Silicon Valleys hottest product-related topics.This selection covers productmanagement, growth, operations, strategy, technology, innovation, branding, and design, and Im sure itll be helpful toyou! 1 Swipe to UnlockThis is an excellent introductory product guide.
This means using the welcome survey discussed above to learn what users expect from your brand. With an average adult attention span of 8 seconds , you can use gamification techniques to encourage users to engage with your product. The knowledge you share can help them become better product users and workers. The result?
For ProductManagement teams in Australia, this stage requires careful, respectful planning — not panic. This is the final part of our five-part series exploring the product lifecycle, where we delve into the product decline stage. Below are some common options to maximise the value of a declining product.
So, how can productmanagers proactively build and protect trust in their products? In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. Actionable strategies to integrate trust into your product strategy.
He previously spent over eight years at Booking.com, where he held roles as a productmanager, data scientist, and ultimately Director of Experimentation. More quality than quantity,” David explains, “and more recognition of the intangibles—not just the tangibles—puts brands in a much better place.”
Tips for Managing the Product Lifecycle (Part 1) By Jana Paulech Product lifecycle management is arguably the most underutilised tool in the productmanagement toolkit. In part 1 we give an overview of the lifecycle and how to identify where your product is with a product value metric.
If you’re a ProductManager or a CTO, you may already know how challenging it can be to select the right tools to build these dashboards. For productmanagers and CTOs, the complexity of integrating analytics into a dashboard can escalate into a bottleneck situation in the same way.
Throughout my career as a productmanager, I’ve seen too many promising mobile apps fail; oftentimes not because they lacked great features, but because the user experience fell short. This method quickly reveals whether key elements, like calls to action or branding, are immediately clear. Then, document clear action items.
Online review tools : Tools that help you collect, manage, and showcase customer reviews to build credibility and enhance your online reputation. Social listening tools : Software for monitoring online conversations, brand mentions, and trends. Best for : Monitoring brand mentions across the web and social media.
Start 2025 with the essential knowledge areas that give productmanagers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification.
Its one thing to iterate on an existing product. Its a whole other challenge to identify brand-new products to offer. The same is true for API products. Well hear from Chi Phan , the senior productmanager who was brought in to oversee this process. Its more common for developers to decide what to build.
Slack was an incredible starting point for Product Coalition—it helped us grow into the world’s largest unaffiliated productmanagement community. Yep, after years of DMs and link drops, it’s time to say goodbye to the workspace that’s housed some of the community for so long.
There are two main types of user guides: full product tours (which tend to be more detailed and time-consuming) and interactive walkthroughs (which use tooltips and real-time guidance to provide more contextual help to customers). All productmanagers want to delight and engage their customers.
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