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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product. I want free users!

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering. When resources are low, impact is key.

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Top 9 Digital Design Agencies in 2023

UX Studio: Product Management

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. For instance, this approach produced outstanding results for Liligo, France’s leading travel app.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations.

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Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

Given that our participants come from different locations and geographies, the bootcamp will be done in a format which ensures minimal travel/operational efforts. You juggle between different responsibilities – you handle operations, talk to customers, you define strategy etc. Idea evaluation / assessment. Program Fee. 75,000 (+tax).

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Top Product Design Companies to Work With in 2021

UX Studio: Product Management

There are big players in every industry that have made their brands recognizable worldwide. We have successfully worked with over 250 clients across various industries, like fintech, fashion, healthcare, banking, traveling, education, digital solutions, just to mention a few. . Top product design companies. Wandr Studio.

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Building a long tail of evergreen content

Intercom, Inc.

Lots of startups approach content production as something that can be done in the founders’ “spare time” – at weekends or evenings. That might work for a while but it’s simply not a sustainable, scalable or sane strategy. The strategy that has paid off – and continues to pay off at Intercom – is publishing evergreen content.

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