Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Mind the Product

MARCH 2, 2020

As we try to disrupt and improve the flower delivery industry, we always put technology at the heart of what we do. We often run competitions and giveaways for our customers and so have a page that we use to collect names, addresses and permission to contact. This was then used to pass into our CRM tool and opt them out.

Customer Experience 172

Customer Experience User Testing Customer Feedback Feedback Software 172

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Intercom, Inc.

NOVEMBER 28, 2018

But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.

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Data Visualization Analytic Tools Research Software Feedback Software 192

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

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The Product Coalition

SEPTEMBER 4, 2020

The Internet of Things (IoT) has transformed far beyond its origins as a futuristic technology. IoT technology is a prominent feature in everyday lives today, simplifying several processes to the point where we now swear by the benefits of the technology.

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Automotive Research Software Data Visualization Customer Experience 133

Centercode

JUNE 24, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New?

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Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Userpilot

OCTOBER 26, 2023

What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.

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UX Planet

MAY 1, 2025

After observing, using, and analysing the app, it becomes clear that Airbnbs UX success is no accident. Inspiring Exploration Instead of Forcing Decisions Most travel apps immediately ask, Where do you want to go? Inspiring Exploration Instead of Forcing Decisions Most travel apps immediately ask, Where do you want to go?

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Product Talk

NOVEMBER 13, 2019

Business of Software Europe. Software Product Management Summit. Front UX & Product Management Case Study Conference. User Research London. Business of Software USA. IXDA Interaction Week. Milan, Italy. Product Management & Innovation. San Francisco, CA. MTP Engage Manchester. Manchester, UK.

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Product Talk

NOVEMBER 2, 2022

Business of Software. Advancing Research 2023. Front UX & Product Management Case Study Conference. Are you looking for the 2022 Product Conferences list? Find it here. January . ProductCon London: The Product Management Conference. London, UK. February .

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Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

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UX Studio: Product Management

JANUARY 29, 2020

MagicBricks is the go-to platform to buy, sell and rent property in India. Every day, hundreds of thousands of people browse their website, mobile app and mobile site to find their dream home, an office for their business, or to sell or rent out their property. A UX research-only project.

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User Testing Product Research Research Software Customer Experience 75

Intercom, Inc.

JULY 23, 2020

Though technology has allowed us to work remotely for quite some time, companies have debated whether it’s truly best for business. So what’s the solution? Today, we’re careening between a bloated set of apps that are time-consuming at best and unreliable at worst. It’s a bold gambit, but if anyone can pull it off, Daniel can.

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Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Get a demo.

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Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? To conduct funnel analysis in tools like Userpilot , Mixpanel, or Google Analytics , define the conversion events for the stage as well as conversion criteria. There are a few benefits why marketing funnel analysis is essential for SaaS product success.

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Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS. But ultimately, it would seem 26 is the number to beat if you want a higher NPS than other SaaS companies.

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UX Studio

APRIL 10, 2018

In this UX case study we show how we designed Sport360.fit. Among Dubai magazines to this day, only they rely on influencer content, while in the app, users can contact influencers for advice, tips etc. At UX Studio , we mostly work in pairs: a designer and a researcher. Arabic apps / websites as reference.

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The Product Coalition

JULY 8, 2022

The benefits of using JTBD Focus on customer needs When we focus on JTBD, we focus on customer needs and build solution-orientated products to help solve those needs. People don’t search for the process, they search for solutions, and they discover the tools that help them get to their solution.

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UX Studio: Product Management

SEPTEMBER 12, 2021

The British dystopian series, Black Mirror envisions our worst nightmares about technology. Relations between technology and design. Undoubtedly, as data-driven systems become a bigger part of our lives, we also notice more when they fail. This is when Facebook auto-tags your photos with friends’ names.

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Research Software Data Visualization Reporting Tools User Testing 138

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

NOVEMBER 1, 2022

In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. Real-life examples of personalized customer service from fast-growing SaaS companies. Address customers by name. Ask them for their feedback using in-app microsurveys. Address customers by name.

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Userpilot

JULY 29, 2024

Userpilot shares case studies as part of its product campaigns. Userpilot markets new features to existing users with in-app messages. Userpilot is a product growth platform that allows product teams to: Create different UI patterns for in-app marketing campaigns. Run product experiments and analyze results.

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UX Studio: Product Management

AUGUST 17, 2018

This guide shares an overview of the processes and a few tips for those who have just started out, as well as for those constantly planning and polishing their usability studies. Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. Testing competitors’ solutions.

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Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one. Case study experiments.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

UX Studio

JUNE 27, 2018

Fintech startup Payment Courier set out to eradicate this pain by developing a payment plugin that can be integrated into any payment gateway or online payment system. In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. Challenges & Solutions.

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User Testing Research Software Feedback Software UX 72

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. However, as Lisa experienced, this was not the case in the B2B space.

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User Testing Product Research Research Software Data Visualization 104

UX Planet

MARCH 3, 2025

Key Points Research suggests landing page design best practices can significantly boost conversions, with an average rate of 5.89% across industries. For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder.

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Intercom, Inc.

JULY 31, 2019

Simply put, chatbot marketing is the practice of using bots to engage your prospects and customers, either on your website or in your app. Use these details plus those gathered from data enrichment tools to segment your users and personalize their next steps. Others may prefer links to content like case studies or third-party research.

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Intercom, Inc.

OCTOBER 15, 2020

Out of that,I was forced to actually talk to people and learn through very different methods and tools. From that I’ve not only worked on over 3,500 different products, but I’ve been building methods and tools and things to help bring products and services to markets. Are these all software? Okay, that makes sense.

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Research Software Feedback Software User Testing Customer Experience 265

Userpilot

SEPTEMBER 17, 2024

But firstly, let’s learn more about Impala: Impala is a pioneering software platform dedicated to democratizing social impact data. Our mission is to revolutionize how social impact is understood, measured, and achieved by providing accessible, actionable insights to nonprofits, grantmakers, and networks through a unified platform.

Customer Experience 105

Customer Experience User Testing Analytic Tools Feedback Software 105

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

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UX Studio

APRIL 29, 2019

This case study reports on how we helped optimise their search engine. In this UX case study, we cover the story of updating the search function of Campanda, including our research and design process, and the specifics learnings we made during this project. Our researcher, Mia, at our kick-off meeting in Berlin.

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Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. Marty Cagan is a well-known figure in the product management and technology industry. Marty Cagan is a well-known figure in the product management and technology industry. This book aims to equip product leaders with the tools to cultivate such environments.

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Userpilot

JANUARY 15, 2025

Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. Isn’t everything moving in-app these days?” Is it in their inbox, or are they spending most of their time inside your app? Dive into your historical data like email open rates, click-through rates, in-app engagement metrics , etc.

Onboarding KPIs 52

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