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4 Product Management Certifications that are Worth Your Time

ProductPlan

There is one learning opportunity that signifies the mastering of a topic (and enhances your LinkedIn profile): Product management certifications. Here’s even more good news: There are many product management certifications and courses available today. 4 Product Management Certifications That Are Worth Your Time.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Looking for the best product marketing campaigns to inspire your next project? TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. Search no further!

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B2B Product Manager April 2020 Issue

Product Management University

This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you become a star problem-solver by shifting your focus from customer problems to customer outcomes.

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How to Become an Experience Strategist [+Tools and Resources]

Userpilot

Here are five key positions along this career path: Junior UX Designer UX Designer Senior UX Designer Experience Strategist Lead Experience Strategist/UX Director To become an experience strategist, start by pursuing a relevant educational background, such as a bachelor’s degree in design, psychology, marketing, or a related field.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.

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Connecting Data is a Team Sport

TIBCO - Thought Leadership

I recently teamed up with Austrian customer Raiffeisen Bank , Dutch partner Connected Data Group , and German partner QuinScape to deliver a webinar entitled “Next-Generation Data Virtualization Has Arrived.” After the webinar, I spoke with Connected Data Group co-founder Erik Fransen, whom I first met at a data virtualization event in 2015.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

Participants in this webinar will learn: A framing model of the key decisions that give a product a chance to succeed and fuel the engine of growth. An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

What features do their strategies have that allow them to see continued success in this ever-changing market? Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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The Product Symphony: Orchestrating Success with Storymapping

Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data

In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

In this engaging webinar, we will explore how companies can become more efficient and effective in understanding customer interactions with their products. By leveraging data-driven insights, companies can accelerate time-to-market, enhance product quality, and align offerings with customer needs.

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. At least 3,000 start-ups receive seed investment each year.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. Use Product Management Today’s webinars to earn professional development hours!

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Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.