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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

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Two Development Team Configurations I Lobby Against

Mironov Consulting

But there are some engineering team configurations that I see as problematic.  So 1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  This

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How to Be a Truly Great Head of Product: Strategy

The Product Coalition

Strategy and enabling your team to solve problems makes the difference between a boss and an impactful leader. Without well-researched facts that are based on reality for your company and customers ( insights ), you won’t make good decisions. There’s no separate ‘product strategy’ from company strategy?—?strategy

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What Do We Owe Our Teams?

Mironov Consulting

Many of my discussions with product leaders (CPOs, VPs and others who manage teams of product folks) are about the substance of product management: portfolios, competing stakeholders, pricing & packaging, tarot cards as a revenue forecasting model.  Last If you’re running some other department, these should sound familiar.)

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Not All Companies and Products Require Roadmaps

The Product Coalition

Do you think every company and product needs a roadmap?” While I thought it was an absolute, for a micro-second, I questioned it, and then the floodgates of doubt opened — maybe not such a bad thing in this case. Fast forward to the end, there are, in fact, scenarios where companies and products do not need roadmaps. I answered.

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Product Development Health Check Playbook

The Product Coalition

Guest post by Angus McDonald, Senior Product Manager at Terem Technologies, and Kayla Li, Delivery Manager at Terem Technologies Word from Scott: Over the years we’ve helped many different teams uplift in different ways. Read on for the Product Development Health Check Playbook written by Angus McDonald and Kayla Li.

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Feature Ideation Process Steps & Techniques for Product Teams

Userpilot

Every seasoned product marketer knows that adding new features to your product is key to product management success. TL;DR Feature ideation is a process through which product teams brainstorm ideas for new features to introduce to their product. Why do you need feature ideation in your product development process?