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What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

Revulytics

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. By considering the nature of your stakeholders, the powerful combination of language and data can help drive innovative, smart product development.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Late last year, I spoke at the Predict Conference on how we built Resolution Bot, our intelligent support chatbot that can instantly resolve common questions. Similarly, don’t design far beyond what the machine learning can deliver – instead, traverse the product development tree, one level of depth at a time.

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Slowing Down: Choosing Not to Set Goals for 2023

Product Talk

We had tons of inbound leads, the business was growing, and I felt ready for a new challenge. But I decided I needed to develop products that individuals could buy. One day, I was speaking at a German conference, the next it was a Swedish meetup, and then a French podcast interview. In December 2019, the world felt easy.

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

HubSpot gives a platform to its customers at Inbound conference. It achieves this by collecting customer data via different methods and using it to tailor the messaging , product development, and engagement strategies to resonate with customer pain points. HubSpot’s INBOUND. Explore other Userpilot’s case studies.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. We started a meetup, which led to a conference, which led to the Sales Hacker publication.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Better yet, WordPress makes building a website accessible to anyone – even people who aren’t developers. Ahrefs – SEO.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot organizes the annual “Product Drive” conference. Dropbox’s referral system. Loom’s upgrade prompt.