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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing?

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. Use YouTube marketing to reach relevant audiences Develop informative and engaging videos related to your product or industry.

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The GIST Framework by Itamar Gilad

Mind the Product

Negative – where launches are so bad they get rolled back. This in turn feeds project plans and feature roadmaps, and the micro-planning of an agile product team. The agile product team believes that if they keep on pushing small increments then everything will be okay. Steps, that develop the ideas and test them.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. Get comfortable traveling to your audience rather than expecting them to come to you, whether that’s conferences related to your product or meetups organised by like-minded people. That’s what conferences are about.

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What does psychological safety mean, anyway?

Atlassian

Psychologically safe work environments allow team members to feel that they can safely take calculated risks without fear of repercussions. On the journey to success, how your team members feel about their work environment may be just as important as the skills they bring to the table. 5-Second summary. What is psychological safety?

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Stop Saying Nothing: How to Write Copy for Your Software Company

Business of Software Conference

Find out more about BoS Get details about our next conference, subscribe to our newsletter, and watch more of the great BoS Talks you hear so much about. To demonstrate this power of (un)predictability, Wiebe shared an example of when she and her team wrote test copy for a fashion website landing page. Use short words.