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Definition Playbook

The Product Coalition

So I asked the team to share the playbook we’ve used to help prepare them to begin Definition. Read on for the Definition Playbook written by Rebecca Monfries and Nathan Bruce. What is Definition? Once you have completed enough discovery on your product or feature, the next stage is to prepare for the development process?

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Product Managers Discover Older Customers

The Accidental Product Manager

Products made for older customers are getting a makeover Image Credit: Katie Mims Who do you sell your product to? Is there a possibility that your product is being used by older customers? If this is the case, what you have done to make it easy for them to use your product?

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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

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Pay-TV Product Managers Struggle With Changing Times

The Accidental Product Manager

Pay-TV product managers are losing customers Image Credit: Mike MacKenzie So here’s a question for you. Who provides us with our television is starting to change and the Pay-TV product managers who have been providing this content are starting to come under a lot of pressure.

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How Can Product Managers Capture Frugal Customers?

The Accidental Product Manager

When customers cut back on spending, product managers have to go to work Image Credit: CafeCredit.com. The arrival of the Covid-19 virus has upended the lives of most of our customers. Keeping Customers As Times Get Tough. How To Deal With Frugal Customers. A recent survey of U.S.

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Can Sustainability Win More Razor Customers?

The Accidental Product Manager

Schick product managers have a plan to win more customers Image Credit: Tom Fassbender So just exactly how much time do you spend each day thinking about shaving? Over at Schick their product managers want us to start spending some more time thinking about how we are going about this whole shaving thing.

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Product Managers Try To Decide How To Handle The Metaverse

The Accidental Product Manager

There is a big bet going on right now that really smart people are going to be able to create a digital world that we’ll all be able to put on headsets and drop into at any time. This all holds a lot of promise, but what does it mean for product managers? The Sandbox is popular with celebrities and entertainment brands.