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Definition Playbook

The Product Coalition

So I asked the team to share the playbook we’ve used to help prepare them to begin Definition. Read on for the Definition Playbook written by Rebecca Monfries and Nathan Bruce. What is Definition? In some organisations, Definition is an isolated process completed all at once for multiple features or initiatives.

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CX expert Jay Baer on creating experiences that get your customers talking

Intercom, Inc.

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. In fact, he says the customer experience has never mattered more.

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Customer service teams are all too often drowning in angry, repetitive tickets, and yet, we don’t seem to focus enough resources on tackling the reasons behind it.

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Ship Decisions: Use Value to Decide When to Experiment and When to Finalize

Johanna Rothman

As a consultant, I create many kinds of information products: both writing and speaking. I use the ideas of experiments and finalization to decide what to ship and when. However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product.

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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product.

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Book Birthday: Successful Independent Consulting: Focus on Relationships That Matter

Johanna Rothman

I am thrilled to announce a book birthday: Successful Independent Consulting: Focus on Relationships That Matter. Every book takes the time it takes. Here's the story of the consulting book. In the mid-2000s… I started my consulting business back in 1994. People often ask me how long it takes me to write a book.

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What is Digital Transformation Consulting?

Modus Create

The world of consulting is often associated with truckloads of jargon. Today, let’s simplify one such concept – digital transformation consulting. What Is Digital Transformation Consulting? What Is Digital Transformation Consulting? What Are the Four Areas of Digital Transformation Consulting?