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How Vision, Strategy and Positioning are Related. 

Business of Software Conference

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company. Positioning.

Vision 52
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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Upcoming Events. Video and Slides below.

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5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Upcoming Events.

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Product Drive 2023 – How to Build Products Users Love

Userpilot

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product. In this talk, Leah will show you: How to leverage PLG to navigate challenging markets and position yourself for success.

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Building Products in AsiaPac – Colin Pal and Adrienne Tan on The Product Experience

Mind the Product

It might have implications for how that product is positioned in the market. Throughout the event, they’re making sure you can visit them digitally, and access their resources and insights, from wherever you are in the world. Lily has spent 13 years in the tech industry working mainly with startups in the SaaS and mobile space.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

The competitive landscape is fiercer With nimble startups and tech-savvy competitors emerging constantly, maintaining a competitive edge is crucial. Future-proofing your business Embracing digital transformation is not just about keeping up with the present; it’s about positioning your business for the future.

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The 10th Annual Product Management Awards Winners

The Product Guy

He co-founded a Machine Learning technology startup and served as CPO / VP of Product at intu plc (FTSE 100), Selligent Marketing Cloud, Epica.ai Harpal now works as an independent consultant and interim Chief Product Officer (CPO) advising companies and teams globally on strategic product development and innovation. Drew Falkman.