The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is such a vague term for most people.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand. Read This First. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

Naming 128

Naming User Testing Feedback Software Weak Development Team 128

Userpilot

APRIL 30, 2024

Marty Cagan is a well-known figure in the product management and technology industry. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies.

Analytic Tools 91

Analytic Tools Research Software Feedback Software Books 91

Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). I think that’s message-market fit.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Data Visualization 226

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. 10 Ways to Rapidly Test Your Startup Idea. Write down your product concept.

User Testing 52

User Testing Startups Product Research Testing 52

The Product Coalition

FEBRUARY 18, 2023

Photo by Luis Villasmil on Unsplash As a proud member of the startup nation, startups are all around me. Every now and then, early-stage founders approach me to hear about their product idea and give them feedback. The Product Manager’s Job Is to Think That’s what makes the role so great, and so hard. Here’s why.

Data Visualization 132

Data Visualization Customer Communications Feedback Software User Testing 132

The Product Coalition

MARCH 13, 2022

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. For example, let’s say that you start a new job and need to commute every day, and for the sake of the example let’s assume that you don’t have a car.

Feedback Software 154

Feedback Software Demo Data Visualization User Testing 154

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

Startups 40

Startups User Testing Feedback Software Finance 40

Userpilot

AUGUST 30, 2023

The expert speakers at Product Drive 2023 will answer these and many more questions. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product marketing speaker.

Customer Experience 97

Customer Experience User Testing Customer Feedback Research Software 97

The Product Coalition

NOVEMBER 19, 2020

They spent a few years in another job, maybe as an analyst or consultant. How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs. Facebook’s, for example, encourages applicants who have been working for a few years already. Work at a startup.

Technical Review 157

Technical Review Product Management Product Manager Research Software 157

The Product Coalition

JULY 16, 2023

While I was deeply involved in the details of the product and as a perfectionist by nature wanted to control every little detail, I had to focus on more than just the product development to succeed. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 138

Strategy Product Management Product Manager Management 138

The Accidental Product Manager

FEBRUARY 7, 2022

They also largely sell their products online, and lean heavily on both social media and influencers for marketing, where many of their millennial customers turn for guidance on products. At stake is a share of the global cosmetics-products market, which is expected to reach US$805.61 billion in 2017.

Branding 123

Branding Product Management Product Manager Reporting Tools 123

The Product Coalition

JULY 30, 2023

When I realized that consulting isn’t a one-time gig for me and that it’s what I want to do moving forward (it was a few months after I started doing it, before the CPO Bootcamp was even created) I immediately understood that I need to up my game in order to build a sustainable business. But when it happened, it immediately led me to action.

User Testing 107

User Testing Customer Experience Webinar Consulting 107

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Product Research 88

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. But I found the Netflix example to be a more interesting one.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Innovation Educators

JUNE 4, 2018

Done correctly, we have a proper product-market fit — a product that satisfies the needs of a specific market. Finding the correct product-market fit is the tricky part. The other is Dan Olsen, an entrepreneur, consultant, and Lean product expert. 7:38] How do you find your target customer?

User Testing 48

User Testing Product Marketing Reporting Tools Marketing 48

Mixpanel

NOVEMBER 8, 2021

Here’s what we learned about predicting retention by just jumping in with the product usage data. Tying analytics to business goals in a product-led startup. First things, first: Make sure you’re tracking the right things and tying them to the most important product outcomes. This is just one close-to-home example.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

MARCH 19, 2023

Level 3: Deciding What to Draw When I joined Twiggle — a seed stage startup — as the VP of Product, I thought I was extremely ready. I already led a large product group at eBay and knew I would manage a much smaller one at Twiggle so this was also a no-brainer. And they go far beyond the product itself.

User Testing 141

User Testing Framework B2B Document 141

The Product Coalition

MARCH 12, 2023

Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. I knew more or less what I was aiming for — for example, I knew that I was not interested in freelancing as a hands-on product leader, but I couldn’t yet articulate it as clearly as I can now.

User Testing 107

User Testing Product Research Consulting Leadership 107

The Product Coalition

MARCH 27, 2022

Here are three examples of areas that usually take longer to demonstrate results, but progress happens whether you see it or not. Here are 3 such examples. Some of the startups absolutely must have these results soon enough in order to be able to raise the next round. But some things?—?especially especially the impactful ones?—?cannot

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

Userpilot

JULY 9, 2021

The Lean Product Playbook by Dan Olsen is a practical guide on implementing the Lean Product methodology based on years of Olsen’s consulting work. New in – Best New Product Management Books in 2021. Product Management Books #1 – Continuous Discovery Habits [NEW! ]. Marty Cagan, Author of Inspired.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. For example, you might think initially that your solution must be fully self-served, but when you think about it you realize that this is not necessarily the case. Strategy is hard.

User Testing 156

User Testing Customer Experience Product Research Definition 156

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Boston Consulting Group estimates that 70% of digital business transformation projects fail. The first version of Buffer is a good software example of a MVP. a skateboard.

User Testing 125

User Testing Feedback Software Research Software Product Research 125

Intercom, Inc.

JANUARY 14, 2021

I got my master’s in computer science back in Prague, then I ventured into the world of consulting and spent several years at Accenture. I got an MBA and tried several startups – some failures under my belt there – and then ended up at a company in the business intelligence space called GoodData. ” So we did that.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JANUARY 16, 2022

Understand Your Core Values The product roadmap in a product company (as opposed to a services company, for example) sets the strategic direction of everything going on. In startups, it is actually the company roadmap. As such, it cannot be limited to include only the product-related parts like features and product KPIs.

Roadmap 151

Roadmap Data Visualization Customer Experience User Testing 151

Alchemer Mobile

MAY 7, 2020

For example, using the Apptentive Apptimize Integration enables you to use Apptentive Surveys to ask customers who have seen a specific variant of a given experiment about their experience. We recently did a webinar with our friends at Rightpoint talking about all of the steps product managers need to take after an app launch.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Mixpanel

MARCH 30, 2020

So to close out women’s history month, we’ve compiled a list of women who are active on social media (primarily Twitter or LinkedIn) across the product management career stack, including past examples, future leaders, and those already occupying the elusive C-Suite.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

FEBRUARY 5, 2019

Starting as a Product Designer, she then became Manager, Director and finally VP. Therefore, she provides a great example of a stable product management career path: staying within the company, and evolving both vertically and horizontally. Josh Fetcher is an author and business consultant. Check out her Medium profile !

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Our client portfolio is rich and diverse. Goodpatch .

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

Positioning 40

Positioning Fractional CTO CTO Consulting 40

Bain Public

JUNE 4, 2020

People always think that product managers operate this very critical, high-leverage function that, when executed correctly, greatly facilitates the leap past prototypes into a steady return of profits. What we’ve noticed instead in the startup world, is a lot of people become product managers by default rather than design.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Mind the Product

DECEMBER 1, 2016

“Product/Market Fit” is a concept that every start-up founder knows is important, but many have trouble achieving or even defining. In The Lean Product Playbook , author Dan Olsen details a six-step process to achieving product/market fit: Determine your target customer. That is an example of a leading question.

User Testing 70

User Testing Product Research Customer Feedback Customer Experience 70

Business of Software Conference

AUGUST 2, 2021

The speaker used an example from his native Denmark to illustrate the pitfalls of taking a brand global. The reason very often is that the language of your product and processes is just one of the things that makes it fit into its context. But there are a few important and key things you need to get right to grow into new markets.

Naming 52

Naming Workshop Events Consulting 52

Intercom, Inc.

JUNE 10, 2020

I’m nearly 20 years into my career, and I’ve yet to meet a great PM or Designer without strong Product Judgment. Here are examples of Product Judgment: Roadmapping : When faced with two competing feature ideas, the person with great product judgment can accurately predict which one will be better for customers.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. Spendesk thinks about building its company in three stages: startup, growth, and scale. Challenges are really about, “How can I push my message while still capturing existing intent from the market?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162