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Testing Product Names for SaaS: How to Choose Names for New Features

Usersnap

Having a great SaaS name places you in a great location on this map, closer to your target customers and farther away from your competitors, which is exactly what your unique brand needs. Basically, the best SaaS name understands and speaks the customer’s language, and if you’re not sure how to do that, then keep reading!

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5 Best Design and Innovation Consulting Firms to Work With in 2021

UX Studio: Product Management

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

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What I Wish I Knew Before Writing a Book

Melissa Perri

Test the waters with conference talks, blog away, throw your thoughts out on social media. Sure, I was getting the word out through talks, teaching, and consulting, but there's only so many folks and companies I can help face-to-face. A publisher's name can give your book some extra clout, depending on the publisher.

Books 197
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Who is Marty Cagan: Background, Books, Product Management Tips, and More

Userpilot

Marty Cagan is a popular name in the product management world. He is perhaps most recognized for his influential work as a consultant, writer, and speaker on product management, particularly within the realm of software and technology companies. Who is Marty Cagan? It is crucial to conduct idea validation before building products.

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

With a self-named newsletter and podcast, Lenny is a widely followed product expert. Lenny is a newsletter writer, podcast host, angel investor, and product consultant. Currently, Lenny is best known for his newsletter, aptly named Lenny’s Newsletter, where he shares insights and thoughts.

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How to Decrease Beta Testing Costs by 40%

Centercode

You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. So how do you, a resource-strapped beta team, reduce the costs of customer testing without sacrificing thoroughness or compromising the quality of your product?

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The Secret to Design? Think Like a Salesperson

The Product Coalition

particularly the differences between transactional and consultative sales. The real promise for enterprise design lies in consultative sales. This is consultative selling. A salesperson employing a consultative strategy is going to take the time to really understand the customer’s needs and then craft a pitch?—?or