The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. The difference between a product manager and product marketing manager is who they collaborate with, and how.

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Research Software Analytic Tools Product Research Product Management 148

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

JUNE 26, 2024

Starting a career as a product launch manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product launch manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product launches 40

Product launches Analytic Tools Research Software Data Visualization 40

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”. Hana Mohan , CEO of Magic Bell.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Lenny Rachitsky

MAY 6, 2025

For more from Jacob, check out his free LinkedIn profile analysis tool , which just went live on Product Hunt today, his interview preparation report service, and his individual consulting services at ThinkWarwick Global. I’m curious—what experiences have most shaped your philosophy toward product leadership?

Development Team Review 58

Development Team Review User Testing Technical Review Systems Review 58

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Anatomy of a Product Launch ?.

User Testing 126

User Testing Startups Product Research Testing 126

Userpilot

AUGUST 2, 2024

Customer interactions : PLG emphasizes self-service with intuitive onboarding and in-app support , while traditional sales-led companies prioritize 1:1 interactions with personalized demos and consultations. Use product data to tailor sales interactions across the customer journey. What are the benefits of a product-led GTM strategy?

Feedback Software 105

Feedback Software Customer Experience Reporting Tools Product Research 105

Amplitude

DECEMBER 23, 2020

Your stakeholders are the people in and outside of your company who have a role in shaping your product and making it the best it can be. Stakeholders can include designers, engineers, analysts, product marketers, and the customers themselves. You can’t make that happen without consulting your customers themselves.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Product Management 104

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Great success demands careful planning.

Strategy 56

Strategy Development Product launches Advertising 56

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Anatomy of a Product Launch ?.

User Testing 105

User Testing Startups Product Research Testing 105

The Product HQ

JUNE 1, 2024

Explore our top-rated product management certification courses to become a successful software product manager: Software Product Manager Responsibilities Software product managers need to have a working knowledge of multiple things, including product management, project management, software development, and product marketing.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

The Product Coalition

FEBRUARY 5, 2019

Therefore, she provides a great example of a stable product management career path: staying within the company, and evolving both vertically and horizontally. Josh Fetcher is an author and business consultant. He is very involved in content marketing discussions on his blog. Check out her Medium profile !

Research Software 73

Research Software Analytic Tools User Testing Customer Experience 73

BrainMates

AUGUST 14, 2019

The economic benefits of a competent Product Manager are considerable, as Product Management is the engine of growth of any organisation. Australia’s Product Leaders. Sustain Digital , an Australian recruitment firm and Brainmates, a Product Management consultancy, recently hosted a lunch with senior Product leaders.

Product Management 61

Product Management Product Manager Management Management 61

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

ProductPlan

FEBRUARY 8, 2022

Helping shape communication about product strategy for each audience and class of internal stakeholders. Coordinating with product marketing and sales. Coordinating critical aspects of product launch. Analyzing, Synthesizing, and Automating Product Data.

Data Visualization 104

Data Visualization Reporting Tools Feedback Software Analytic Tools 104

The Product HQ

JUNE 10, 2024

The product management profession is still developing and therefore many product managers’ jobs have not been clearly defined or agreed upon. Product Consultant / Speaker Tyler Swartz , a senior product manager, highlighted that one path after being a successful junior product manager is to become a speaker or a consultant.

Product Management 52

Product Management Product Manager Technical Advisors Technical Review 52

Userpilot

AUGUST 14, 2023

The following are the best growth marketing strategies you can use: Create help resources for your target audience – both prospects and existing customers. Use Product Hunt to extend your audience reach for the new product launch. Even after six months, it requires a complete redesign of the initial product.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Gainsight

NOVEMBER 20, 2019

Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween. Start with this: The Four Key Hurdles to Successful Product Launches. Slack Groups for Product Managers. Product School.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

JANUARY 25, 2021

One important consideration when deciding what your user persona will look like for a specific product/project is Pareto’s Principle. These are the users who understand your product and are willing to open their wallets to use it. Product Marketing Manager/Content Daily/ SaaS content marketing 50-150 employees Found product market fit.

Analytic Tools 72

Analytic Tools Research Software User Testing Customer Experience 72

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. What is next?

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. I now had expectations to manage—I needed to educate the CEO on exactly what needed to be done to integrate the two products, which wasn’t news that she wanted to hear.”.

User Friction 77

User Friction Customer Experience User Testing Research Software 77

Gainsight

OCTOBER 7, 2019

What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. It’s one thing to deliver features and product launches and another to understand and improve the experience holistically, and Gainsight PX empowers us to. ” -Tom Shelly, Product Marketing Director, Bizzabo.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

Business of Software Conference

JUNE 21, 2019

The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. 3 – Positioning is a team sport.

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Positioning Books User Testing Weak Development Team 56

Hutwork

MAY 23, 2019

7—Boost team productivity. Another benefit from product roadmap planning is that it enhances productivity amongst the people behind your product launch. It’s quite important that the information you put on your product roadmap is structured in a way both your product developers and executive board can understand.

Roadmap 48

Roadmap Feedback Software Customer Feedback Product Research 48

Pragmatic Marketing

OCTOBER 18, 2019

Hello and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management product marketing and other market and data-driven professionals with some of the best minds in the industry. Rebecca Kalogeris.

Feedback Software 70

Feedback Software User Testing Customer Experience Framework 70

Pragmatic Marketing

OCTOBER 18, 2019

Hello and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management product marketing and other market and data-driven professionals with some of the best minds in the industry. Rebecca Kalogeris.

Feedback Software 70

Feedback Software User Testing Customer Experience Framework 70

ProductPlan

JANUARY 21, 2021

After using lean market validation to launch several software products, including ProductPlan , I’ve discovered that with the right process, even inexperienced entrepreneurs can bring exceptional products to market with excited buyers on the first day. Download the Anatomy of a Product Launch ?.

User Testing 52

User Testing Startups Product Research Testing 52

Userpilot

JUNE 27, 2024

Additionally, you should consider obtaining relevant certifications, such as Certified Product Manager (CPM) and Certified Product Marketing Manager (CPPM). These come in handy for moving to senior product management roles. They play a crucial role in aligning user expectations with product features and functionalities.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 28, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Gain Grow Retain : Hosted by Jay Nathan and Jeff Breunsbach, co-founders of Customer Imperative, a customer success consulting firm. Book a demo to see it in action!

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Customer Feedback Feedback Software 52

Userpilot

AUGUST 25, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Gain Grow Retain : Hosted by Jay Nathan and Jeff Breunsbach, co-founders of Customer Imperative, a customer success consulting firm. Book a demo to see it in action!

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

JUNE 27, 2024

They even work with marketing teams to analyze and predict market trends to ensure the product maintains a competitive position. Product specialist’s main responsibilities A product specialist acts as a liaison between product, marketing, sales, and customer support teams.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

JUNE 16, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. A product specialist is a professional who is responsible for ensuring a product’s marketability and profitability. You can even transition into leadership roles in marketing and sales.

Analytic Tools 40

Analytic Tools Research Software Feedback Software Data Visualization 40

The Product Coalition

MARCH 21, 2019

When working with external “corporate strategy” consultants, I found the level of strategic work to be all over the place ranging from high level M&A recommendations to low level project management / implementation support, driven by the functional strategy of whoever was paying the consultant.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Userpilot

AUGUST 17, 2024

Product Marketing Teams Can Use Userpilot to: Promote In-App Product Launches without Dev Help Increase New Feature Adoption with Interactive Guidance Measure New Feature Launch Success with Analytics Segment Happy Users to Increase Product Reviews Get a Demo 14 Day Trial No Credit Card Required What is a customer onboarding coordinator?

Onboarding KPIs 52

Onboarding KPIs Data Visualization Customer Feedback Analytic Tools 52

Userpilot

JUNE 12, 2024

They play a crucial role in aligning user expectations with product features and functionalities. Product specialist’s main responsibilities A product specialist acts as a liaison between product, marketing, sales, and customer support teams.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Bain Public

MAY 24, 2019

For more on the topic of making your CEO provide a clear vision, check out one of our previous posts: Product managers, make your CEO provide a clear vision. Strive for Early Market Success. If you can build an MVP, launch it and get early market success you can win over any product doubters.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

Userpilot

JULY 27, 2022

Your goal at this stage is to gauge the market’s acceptance of your product concept and refine that concept to fit the market’s needs. The introduction stage begins when your product launches into the market. Product Lifecycle vs. BCG Matrix. Product Heroes, powered by Userpilot.

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