The Product Guy

JUNE 25, 2018

You will encounter numerous escalation, blocker, and air cover situations throughout the course of working on projects in product management, especially when a manager is accountable for the end result and the direct report is doing much of the heavy lifting and nitty-gritty work. Your product division can always benefit from shared learning.

Product Management 300

Product Management Product Manager Reporting Tools Technical Review 300

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. Some customer success training programs include: Customer success strategy workshop, by CSM Practice.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

The Product Bistro

NOVEMBER 13, 2021

Of course, for a few days/weeks/months my analytics will be screwed until all the old cached data from Google and other crawlers has been flushed. As I started this with a bent to highlight my specific skills that I could market (strategy, pricing, inbound marketing analysis) the posts were heavily tilted to the practical.

Analytic Tools 195

Analytic Tools Embedded Analytics Inbound Customer Experience 195

Intercom, Inc.

MARCH 31, 2021

Human support is an essential part of any successful support strategy, but the reality is that it doesn’t scale and it’s expensive to operate. Learn the latest strategies for your most personal, efficient support team yet. Of course, speed is just one part of a great customer experience equation. Median first response rate.

Data Visualization 213

Data Visualization User Friction Customer Experience Customer Satisfaction 213

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

NOVEMBER 9, 2021

By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

Customer Experience 118

Customer Experience Inbound User Testing User Friction 118

Userpilot

APRIL 22, 2024

TL;DR Product-led growth strategy is a business model where the product is the primary driver of engagement, retention, and acquisition. Userpilot is one of the best product-led growth examples, with a strong digital community that can help you create a PLG strategy that works. Book a demo today !

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Intercom, Inc.

OCTOBER 22, 2019

Here’s an example from LB’s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. At the director and VP level, you should be thinking about strategy and proactive, not reactive, work.

Weak Development Team 123

Weak Development Team Inbound Outbound Management 123

Intercom, Inc.

JUNE 21, 2018

I hosted Max on our podcast, where he shares the strategies he’s used to grow Udemy and Sales Hacker, hiring tips for sales teams, and much more. As an online education platform, your users (course instructors) are making a big bet, where it may take a while to see results. If you enjoy the conversation, check out more episodes.

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. SaaS Inbound Marketing. Source: Hubspot.com. Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JULY 22, 2023

What is a land and expand strategy? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! Select the right expansion strategy for your product, business goals, and pricing model (i.e.

Feedback Software 96

Feedback Software User Testing Customer Experience Onboarding KPIs 96

Intercom, Inc.

JUNE 1, 2021

Over the course of the past year, the customer support landscape has changed for good. For TrueCommerce , proactive support has reduced their inbound conversation volume by 20%. As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business.

Data Visualization 232

Data Visualization Reporting Tools Research Software Customer Communications 232

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. It takes strategy, processes, design, technology, and the right people to build an empathetic mindset that impacts customers and employees. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

MAY 8, 2019

During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)

User Testing 116

User Testing Customer Experience Inbound Research Software 116

freshtrax

JUNE 16, 2021

Of course, you’re going to want to be doing keyword research for the Japanese market, as part of your international SEO. Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. International SEO. Credit: [link].

User Testing 111

User Testing Customer Experience Research Software Inbound 111

Intercom, Inc.

JANUARY 5, 2023

Of course, this doesn’t mean shutting down all your channels, crossing your fingers, and hoping for the best. By determining these costs, you can draw useful insights for strategies to tackle them. ” No inbound chat, no inbound email. Getting rid of friction. We then interviewed the company to find out more details.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. A Calendar Audit is a reality check and helps you course correct. A guide to understanding your time better Time flies, especially if you are a Product Manager. Calendar Audit?—?Activities

Product Management 131

Product Management Product Manager Technical Review Management 131

Intercom, Inc.

MAY 10, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. When I’m analyzing the growth strategy of a new product, I skip the homepage. That seems to be when they changed their strategy. Adam Risman: Andrew, welcome to Inside Intercom. Andrew: Totally.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. Nico: Of course.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. When trying to sell to enterprise, take into account all the potential users and stakeholders and create a multithread, go-to-market strategy that aligns with the whole business.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

JUNE 26, 2024

HubSpot’s Inbound Marketing Strategies : HubSpot’s inbound marketing uses personalized content and support to attract and engage users, fostering loyalty. This customer experience strategy helps new users quickly understand how to use Slack effectively, it reduces the learning curve and enhances customer confidence.

Feedback Software 85

Feedback Software Analytic Tools Customer Experience Data Visualization 85

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. To create a successful activation strategy , you must first define your product's value proposition. Let’s dive in!

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Three, they are slow.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. Galina is a product leader with strong customer success and digital strategy background and 10+ years of experience in all aspects of software product management (discovery, productization, go-to-market strategies, scaling, and lifecycle management).

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Brian Balfour

OCTOBER 13, 2017

In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal. Content and inbound sales was the bread and butter of HubSpot's history. The ARPU of the $25/user tier just didn't support the higher CAC channels of content and inbound sales.

Framework 111

Framework User Testing Customer Experience Inbound 111

Nulab

FEBRUARY 10, 2020

You’ll need to try a lot of strategies to find out what works best for you, but we’re happy to share what we’ve learned to help you along. Now, this is not an article on SEO; however, we’ll outline the main strategies you can employ to improve your SEO rankings, as it’s one of the most important steps in increasing your website traffic.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. How to create a successful product marketing strategy? Userpilot ’s blog posts.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

JULY 5, 2022

Best Free Online SaaS Training/Courses. Google Digital Garage offers has a free programming basics course where you’ll learn about coding languages and how coding can help you achieve specific tasks. This free course introduces you to the core concepts of cloud computing. Product Management Courses – Product School.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 20, 2022

A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap. A marketing strategy roadmap is, thus, a general marketing plan for the company.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98