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Unconventional ProductMarketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for productmarketing managers. It’s offering free eLearning versions of its ProductMarketing 101 Basic Skills Courses.
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
This led him to research and identify 19 core activities specific to product management, with clear separation from productmarketing, sales, and go-to-market functions. This phase highlights the important distinction between product manager and product owner roles, particularly in Agile environments.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-marketstrategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
Its a strategy for getting things done. How to Build a Product Storyboard (Without Being a Designer) You dont need a design background or fancy tools. Watch our next webinar for expert insights on whats replacing SAFe, how AI is reshaping teams, and what lean enterprise product development looks like in 2025.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. So we teamed up to make that happen.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, Hilary Gridley , director of product management at WHOOP, shares strategies she’s learned to leverage the latest AI tools to not just become a better manager but to level up her entire team.
Portfolio Strategy Forget every product team working in their own little silo. A portfolio strategy starts with the customers top business priorities, and then every product becomes a lever for delivering value that actually moves the needle for them. ProductMarketing This is where the magic happens.
As a productmarketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Of course, none of this will work if you dont have the customer reviews to back it up. Increase app users with a referral marketingstrategy.
A great product is just the starting point. A Go-to-Market (GTM) strategy that drives alignment, adapts to shifting market dynamics, and delivers long-term results. 44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their. The real game-changer?
There’s one other important element to mention, because even though I think that many founders and product managers don’t put enough stock in buyer and customer feedback, there is an opposite problem that can happen, particularly in the early stages of a company or product. Should they proceed with making those changes?
helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how product management is perceived in the company by building a solid productstrategy, team structure, roadmap, processes, and more.
A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Someone who thrives in ambiguity and can translate complex problems into clear, actionable strategies. Experience owning/driving roadmap strategy and definition.
At Online Dialogue, he leads the team of Conversion Managers—developing skills, maintaining quality, and setting strategy and goals. Through his company, Conversion Ideas, Ruben helps people launch their careers in CRO and experimentation by offering accessible, high-quality courses and resources.
Candidates short profile Spencer has over 7 years of experience driving product vision , strategy, and execution in AI-powered and enterprise SaaS platforms. Professional interests Spencer is looking for roles focused on AI-driven product innovation, platform unification, and enhancing operational efficiency.
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Perplexity Pro, Notion, Superhuman, Linear, Granola, and more. Subscribe now.
Of course, since I know that a more meaningful conversation is about problems and needs, I am aware of this tendency and force myself to change it, but it’s not always easy. And, honestly, it’s natural-we all do this. Even I, despite knowing better, often find myself talking about solutions with my team. Start right away.
Starts at: $240/month for up to 3,000 Monthly Active Users UserGuiding: I find it works well for non-technical teams who just want to build simple checklists and onboarding tours for web apps, often in smaller marketing-led orgs. Starts at: $174/month for the Starter plan Userpilot: Of course, Im biased here.
” This simple repetition ensures alignment, invites course correction, and ensures credit. Managing-up formula: “Say you’re gonna do the thing, say you’re doing the thing, say you did the thing.” Windsurf succeeded by tracking which code suggestions users accept and reject.
Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.
Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of productmarketing.
The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM
At a product-first company like Intercom, our productmarketing team has always had a crucial role – and over the years, we have often discussed how we approach productmarketing. Of course, not all companies go about productmarketing in the same way. Every step of the way.
Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market.
Productmarketing is the process of bringing a product to market, and a well-curated productmarketingstrategy is key to understanding customer needs and driving adoption. TL;DR A productmarketingstrategy is a roadmap for how a new product will be positioned, priced, and marketed.
Developing a content strategy for productmarketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.
Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Who Are the Courses For? Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified.
Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ ProductStrategy – Focus.” This should be captured in your company strategy—again, where you will play, how you will compete, and why you will win.
If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I open my car’s hood, I see many things, but I have no idea what they are, how they should work, and of course, I’m unable to identify what went wrong in case of a problem. So here it is?—?product-market
Implementing an Outcome-Based Product Enhancement Process in 5 Steps. Learn how in this free product management course. It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams. 24 Minutes of Video.
If you’re looking to climb the productmarketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a productmarketing role from pre-sales.
The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity. Entry level application (<$5,000 p.a.).
The easiest way to think of productmarketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is ProductMarketing? What is Portfolio Marketing?
This means that not every product will benefit from Scrum: Products that are maturing or declining won’t benefit from Scrum—at least not to the same degree. Note that your product’s actual trajectory may differ significantly from the one above: it may be much steeper or flatter. You can, of course, combine Scrum and Kanban.
touches on what startups should and shouldn’t do when striving for product-market fit. Perhaps that’s why Enzo Avigo, CEO of June , reportedly recommends several “dos” and “don’ts” on LinkedIn on how startups can navigate their journey towards product-market fit. Don’t get stuck on strategy docs. CEO of June.so
Referring to people as product owners who do not manage a product and do not exercise the right ownership is wrong in my mind: It creates confusion and it sets wrong expectations: Someone who owns a product part cannot take on the responsibility of maximising the product’s value and achieving product success.
Consider the fact that portfolio marketing just might be your ticket to strategic productmarketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Building your positioning around buyer and user personas (traditional productmarketing) is fundamentally flawed.
Productmarketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.
My goal with this 10-part series on product portfolio management is to highlight the strategic ripple effect across engineering, productmarketing, sales, including presales, customer onboarding, and customer success. None of your products on their own deliver the broad impact your customers are looking for.
Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a productstrategy. By Tremis Skeete , for Product Coalition Productstrategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
Looking for the best productmarketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.
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