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How WellNest Rebooted Product Strategy (eBook Preview)

Productside

Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. Want early access to the full Blueprint eBook?

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7 Key App Marketing Strategies

Alchemer Mobile

billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), To help you navigate the landscape of mobile app marketing, here is our starting lineup of seven app marketing strategies that are proven to be effective. mobile app marketing is a must. 1. Focus on a handful of important KPIs.

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5 User Pitfalls to Avoid

The Product Guy

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Assuming that all of your users are the same. 5 pitfalls and how to fix them.

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The Customer Experience That Matters Most

The Product Coalition

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. One time, a friend of mine invited me to a party that was about to happen the next day. But the party was a one-time opportunity and I didn’t want to miss it either.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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Jobs to be Done Interview Tips for Product Managers

The Product Guy

I prided myself on knowing my customers. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job.

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Make New Product Features Stick

The Product Guy

Guest Post by: David Parmelee, Digital Strategy Consultant. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

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Transforming the Digital Customer Support Journey

As customer demands continue to grow, more organizations are looking to digitize their customer support journey, since the more traditional methods of support such as the call-center are no longer fulfilling customer needs. These digital transformations, however, are not a one-step fix, but rather a journey.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.