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One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features.
I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. I provide a simple yet powerful framework for thinking about product management.
I’m excited to announce The Secret Product Manager Handbook is available for pre-order ! I always wanted the “secret handbook” – so I wrote it. The Secret Product Manager Handbook i s all the things I wish someone had told me. I provide a simple yet powerful framework for thinking about product management.
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features.
It tied together many of my experiences and I helped me put them into a framework. It shared the need to get out of the office and learn from actual customers – something I had found vital but that I did not always practice on projects. It tied together many of my experiences and I helped me put them into a framework.
Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Without it, you have no way of acquiring new customers, upselling existing ones or of driving predictable, scalable revenue. Long gone is the time where a “ volume is victory ” mindset will get you to your first or next hundred million in revenue.
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. One test of a new framework is how well it explains “previous observations.” Breakthrough!
At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom.
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. One test of a new framework is how well it explains “previous observations.” Breakthrough!
We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. Find Out Next Time. How do you do it?
The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. Often we interview users and influencers.
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. We find and validate market problems for which customers will pay for a solution. One test of a new framework is how well it explains “previous observations.” Breakthrough!
Yet in my experience many product managers don’t know that a value proposition has a specific structure. This is the classic framework from Geoffrey Moore’s Crossing the Chasm. Of course they are used throughout our domain – a user story is a very simple template, a Jira issue is created using a template.
So, how do we turn being co-opted by sales into big wins for the company’s products over time? To start with, let’s go into the situation with a framework for future success. The post 3 Proven Ways To Help Your Sales Team Beat Quota appeared first on The Secret Product Manager Handbook.
We product managers are always told that we need to spend a lot of time with customers, and with the market, to create successful products. It’s challenging to find the signal – market problems – in the noise – our conversations with customers and prospects. Find Out Next Time. How do you do it?
Short on time? That’s part of what I love doing at Intercom now, which is all about helping our customers grow, driving business growth,” she says. The first time Karen saw and used Intercom was a “lightning bolt moment,” she says. “I Listen to the podcast in full here. Check out the key takeaways below.
The statistics say that the user penetration for diet and nutrition apps is expected to be 4.40 To build an outstanding diet and nutrition app, it’s essential to understand what the users want and what you can do to create one. Additionally, a surge in the purchase of healthy foods by users is fueling market expansion.
We’ll discuss what’s necessary to accomplish when you’re planning to transition to Scaled Agile, including the differences in frameworks, tools, and training options that are critical to success. This allows time to integrate, iron out any bugs, and not delay the dependent team. Frameworks. How do we get there from here?
I have always been a perpetual beginner on the ski slopes, struggling to stay off my butt most of the time. This means being able to quantify the value we bring to both customers and our organisation. Some examples of leading indicators: Number of customer inquiries. Trial users. Quitting is not in my nature.
Larry advises companies not to deploy GenAI directly to customers without human oversight the potential consequences are too high, particularly for highly regulated industries like financial services, life sciences, and healthcare. We expect this trend to hold in 2025.
While there are very few silver bullets in life, the Jobs-To-Be-Done framework is an indispensable tool in answering those kinds of questions. The reason is that the JTBD framework (used and applied correctly) helps entrepreneurs, designers, and engineers clearly understand what “job” customers are trying to accomplish.
At a time of rapid change fueled by AI, businesses can’t afford to treat security as an afterthought. Prioritize mitigation efforts based on data sensitivity, model complexity, and regulatory requirements. What are the top AI security and compliance concerns?
As one of the first 10 employees at Instagram, Bailey was wowed by the generosity and kindness that led early users to from Instameets around shared interests and hobbies. Short on time? To form a successful community, a company must be willing to collaborate, trust and empower its users and customers.
This guide will introduce you to the best resources available for customer onboarding managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to enhance your customer onboarding process and drive product adoption? What does a customer onboarding manager do?
Understanding the salary range for customer onboarding managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer onboarding manager is the person behind developing and implementing onboarding strategies to help SaaS customers move seamlessly from sign-up to effective product use.
Starting a career as a customer onboarding manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for customer onboarding managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.
Embarking on a career as a customer onboarding manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer onboarding manager. Looking into tools for customer onboarding managers?
There were many product lines and different versions of the same products made to meet different customer needs. Modularization can manage the complexity and customization in product development. For service products : people expertise, customerexperience, and process. cutting it by 70%. Examples of modules: ??
The product-led flywheel is a framework you can use to encourage product-led growth. Instead, the product-led flywheel focuses on the userexperience at different stages of the user’s journey. Active customers. Loyal customers. It speeds up over time. Understand the customerexperience.
With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. The key to running experiments is mastering the capability to efficiently develop prototypes.
I deal with: Customers – finding their problems and listening to their product feedback. Roadmapping – how my solution will be shaped over time. If a tool really cared about product managers, it would understand: We have customers. How does the tool support your customer interactions? Tools For What We Do.
Customer analytics. User and customer empathy. IDEA : How do you create a product that constantly engages the customer? The solution is to develop an emotional ‘hook’ that fundamentally changes user behavior. By doing so, your product becomes part of your customers’ habits and daily routine. by Nir Eyal.
But he realizes that retail experience is usually terrible. So he decides to interview people and ask a simple question: “Where do you have your best customer service experiences?” It was about finding solutions for a customer and finding their pain points.” His solution? Build his own store.
To learn about what’s new and relevant takes time and a little effort on your part. You will gain a whole new level of effectiveness and satisfaction, regardless of your experience to date. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback. Click To Tweet. By Terri L.
With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. The key to running experiments is mastering the capability to efficiently develop prototypes.
With the rise of ‘lean’ methodologies and literature, product managers today understand that continuously generating user feedback throughout the product lifecycle can help mitigate the risk of wasting resources to build something no one wants. The key to running experiments is mastering the capability to efficiently develop prototypes.
Here are our top 11 best books to read as a product manager: The Making of a Manager: What to Do When Everyone Looks to You by Julie Zhuo This handbook is about the perfect book for those new to the job and want to learn how to become the manager you’ve always wanted. How do you ensure that you are improving it over time?
The process moves through identifying questions, creating solutions, storyboarding, prototyping, and testing with customers. The sprint is Google Ventures’ unique five-day process for answering crucial questions through prototyping and testing ideas with customers. The target consists of the target customer and the target moment.
Where SaaS companies get prioritization wrong and a new approach to get it right There are many ways to prioritize what makes it onto your SaaS product roadmap and most of them are incredibly time-consuming and only done by your product teams. Your plan is your framework for every decision to ensure that you are walking along the right path.
An interoperable system performs these tasks without any user intervention. The HIMSS developed a multi-level framework to assist medical personnel in evaluating their data exchange and document management capacities. Arkenea is a trusted, exclusively healthcare-focused software development firm with 13+ years of experience.
They were landmarks, in their time. In a time when there was very little acknowledgment about the importance and the role of design, when design was mainly done by developers and with very little user awareness. User friendly: How the hidden rules of design are changing the way we live, work and play. ?
Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Consumer expectations of real-time interactions online are exposing some real human limitations.
This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. In the time since you wrote that, how have you seen that observation materialize in new channels that have emerged? This is so cool. I want to use this.”
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