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User Persona Survey Template: How to Properly Collect Customer Data in SaaS

Userpilot

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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Reading list: Know your customers

Intercom, Inc.

One key aspect of forging these personal relationships is not just that customers feel they have a personal connection with a business, but that businesses can actually benefit from knowing their customers. Knowing their customers like this allows them to adjust depending on those needs. Have you tried talking to your customers?

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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Average Customer Retention Rate By Industry & How to Improve Your SaaS Retention Rate

Userpilot

Understanding the average customer retention rate for your industry is critical to determining the health of your business. It tells you whether your customer retention rate is too low or just good enough. If customers are the lifeblood of any business, then customer retention is the glue that holds it all together.

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The Scooter Platform Play: Why scooter startups are important and strategic to the future of transportation

Andrew Chen

Like a toy, a scooter seems underpowered vs other transportation options. It only takes you on short trips – a few blocks at a time. You might check it all the time, before you walk a couple blocks. It has a search box, maps user intent to URLs, and charges everyone downstream if they want to be promoted in any way.

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The story behind the chirp: Intercom’s notification sound

Intercom, Inc.

The sounds you hear every day have been carefully curated not just to drive you towards a specific action but also to set a certain mood and encapsulate the brand that created them – just think about the Window’s 95 startup sound, a six-second-long chime composed by Brian Eno and one of the most recognizable sounds of all time.

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Product Managers Deal With The Problem Of Too Much Sand

The Accidental Product Manager

A product management job in this industry has been one to have for a long time. However, customer needs are starting to change. To make things even worse, this is a time in which drilling activity has slowed down. Sand comes with a high cost of transport. Sand is transported by both rail and by truck.