The Product Coalition

MAY 11, 2022

Ben and Blair state, “the main goal is to know enough to empathize with your users/customers and to help create solutions to their problems”. Industry knowledge means having a deep understanding of your customers and your market’s unsolved problems. customers) and the ones who actually use your product (i.e.,

Enterprise 112

Enterprise User Testing Feedback Software Technical Advisors 112

Pragmatic Marketing

MAY 4, 2020

Forget everything you thought you knew about Customer Advisory Boards (CABs). The coronavirus and our response to it has put these face-to-face meetings on hold at a time when product leaders need perspective and guidance from their most important customers. Who Are Your Strategic Customers? What Are CABs?

Analytic Tools 91

Analytic Tools Data Visualization Research Software Customer Experience 91

Product Innovation Educators

FEBRUARY 20, 2023

Target customer 2. User experience (UX) Write down your hypotheses in each layer then test the product with customers to see where you’re at with product-market fit. 8:38] How do we identify our target customer? 8:38] How do we identify our target customer? Attitudes: What do customers believe?

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

ProductPlan

APRIL 25, 2023

This differentiation permeates their collaborative relationship and is key to a successful ongoing alliance. This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. This includes freeing up product managers for other tasks.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

ProductPlan

OCTOBER 4, 2022

Your customers and prospects don’t live in a vacuum, nor can your product strategy. Competitive intelligence gives you a complete understanding of a competitor’s customers. Moreover, it provides insight into their ecosystem of suppliers and distributors. Specific insights and analysis help inform competitive intelligence.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Intercom, Inc.

MARCH 12, 2020

What hasn’t changed is people’s innate desire to be treated as the valued customers they are while having their problem solved. There are now more ways than ever to help your customers solve their problems. Customers don’t mind knowing it’s automated, but they like it when the experience feels natural and personalized.

Customer Experience 164

Customer Experience User Testing Customer Feedback Feedback Software 164

The Product Coalition

SEPTEMBER 3, 2019

Don Norman first coined the term User Experience in 1993 and in the last 26 years, UX has exploded. They were an enriched, jam-packed three days so here’s my attempt of summarising 300 slides, umpteen exercises and an unhealthy amount of post-it notes. to “What do our users truly need?”. areas of opportunity).

User Testing 60

User Testing UX Product Research Data Visualization 60

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. Sometimes the uncomplicated product is the best product, because it’s not boring to the customers who are feeling pain. Multi-step pointer messages in a Product Tour. Carefully consider adding bells and whistles.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

Tyner Blain

NOVEMBER 26, 2018

I’m coming to find examples to be a necessary but insufficient part of developing insights (the risk is that by looking solely at an example, we focus on a red herring – part of the example, but irrelevant to the concept). This trap is at the core of why we treat buyer personas as distinct from user personas.

Marketing 83

Marketing Research Software Feedback Software Differentiation 83

Userpilot

AUGUST 28, 2019

If I asked you to think of the most important aspects of creating a successful SaaS product, you’ll probably think of solving a need, user onboarding techniques, and the all-important product-market fit. Well, I have another one in mind… Creating the perfect user adoption strategy. What is a user adoption strategy?

Research Software 108

Research Software User Testing Analytic Tools Customer Experience 108

The Product Coalition

JULY 20, 2018

In this article we’ll run through 4 examples of brands that are using their digital presence and products to enhance customer experience and mould their respective industries. Lenda’s systems allow them to assess a consumers suitability and offer real time insights into their likelihood of being accepted.

Artificial Inteligence 62

Artificial Inteligence User Testing Data Visualization Customer Experience 62

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. Initial user research. Scope and team.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Business of Software Conference

AUGUST 30, 2019

After this talk, you’ll understand how the ‘jobs-to-be-done’ theory helps SaaS companies create effective positioning — and a proven, step-by-step process for uncovering your best customers’ ‘job-to-be-done’ Video, Slides, and Transcript below. So messaging is really how you feel fuel for the race. (

Research Software 40

Research Software Messaging Analytic Tools Feedback Software 40

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Still, how users react to your brand strategy lies relatively out of your hands. How we build stronger brands with user stories. How we build stronger brands with user stories.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Mixpanel

FEBRUARY 23, 2021

And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. You can’t sell a product without delivering value to users who know they want your product to begin with. Customers are coming to you, and you have more demand than you need and can handle.”

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

ProductPlan

JUNE 18, 2021

A smaller company might leave this exercise to product management, including product marketing, to bring perspective and expertise. If you’re trying to move into the growth arena, you need to start focusing on buyers you’re going to grow with so that they feel like that message matches their needs. A customer-centric strategy.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Nulab

SEPTEMBER 22, 2021

What does your typical customer look like? Define your customer. Getting to know your typical customer will help you tailor your marketing strategy. Are customers actively seeking out your product or service? Do customers know how your product will solve their problems? Define your market size.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Business of Software Conference

NOVEMBER 26, 2018

Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. One of the themes that emerged over the course of the conference was the importance of understanding the needs of customers and the metrics you can use to better understand and act on their real, rather than stated, needs.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

eG Innovations

MAY 8, 2020

What differentiates eG Enterprise APM? Answer : I am Arun Aravamudhan and I lead the product engineering teams for APM (Application Performance Monitoring) and EUM (End User Monitoring) product lines at eG Innovations. Answer : An APM product helps you assess your application’s performance by showing you the end user experience.

Data Visualization 59

Data Visualization Reporting Tools Analytic Tools Software Review 59

BrainMates

MAY 28, 2019

Understanding that product management is not a one person job, SnapComms CEO Chris Leonard and 11 employees, who hailed from customer service, engineering, marketing and sales, attended the Brainmates’ Essentials of Product Management course to start the company product management journey together.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Pragmatic Marketing

MAY 4, 2020

Forget everything you thought you knew about Customer Advisory Boards (CABs). The coronavirus and our response to it has put these face-to-face meetings on hold at a time when product leaders need perspective and guidance from their most important customers. Who Are Your Strategic Customers? What Are CABs?

Analytic Tools 18

Analytic Tools Data Visualization Research Software Webinar 18

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Steli Efti on understanding your customers.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

FEBRUARY 22, 2018

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. This week, we’re pulling together some of their sharpest insights to help you take stock of and improve your own onboarding.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Intercom, Inc.

MARCH 19, 2020

If you’re building a business that’s ultimately about you getting the biggest return and not so much about truly creating value for a customer or a user, that will probably take precedent over the purpose or over the user experience. Community in a time of crisis. Dee: Totally. Bailey: Yeah, absolutely.

Customer Experience 37

Customer Experience User Testing Customer Feedback Research Software 37

Andrew Chen

MAY 28, 2019

You can follow and message Li on Twitter if you have thoughts about the piece. After this analysis, I’m looking for really differentiated verticals of audio. Simply put, podcasts are digital audio files that users can download — or in some applications, stream — and listen to. It was originally published on a16z.com.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93