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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are market gaps?

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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

Userpilot

Amidst this sea of content, the insights of one individual stand out, and that is Lenny Rachitsky. ” This platform specialized in location-based queries , allowing travelers to seek advice directly from residents of a particular city. With a self-named newsletter and podcast, Lenny is a widely followed product expert.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers.

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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Keep reading for info on Google’s current user research.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

User-centricity: A well-defined vision keeps the focus on the end users and their needs, ensuring that the product remains relevant and valuable. The Solution: Describe the unique value proposition that sets your product apart from competitors.

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