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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

This definition is a mouthful, so I like to visualize it. I’m going to walk through this visual quickly, and then Cecilie and I are going to dive into this in more depth. Using the Opportunity Solution Tree to Guide Discovery The visual at the center of this is called an opportunity solution tree. It’s that simple.

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Gaming Analytics: How to Leverage Your Customer Data for Sustained Business Growth

Indicative

Gaming data is one of the most valuable sources of information out there. . gamers’ weekly leisure time going to playing games as of 2018 — companies are sitting on treasure troves of insight. You need an analytics solution and data strategy that can help make that information useful. . What Is Gaming Analytics?

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Using Dopamine Design to Enrich the Digital Banking Experience

UX Planet

Todays Fintech disruptors and neobanks are igniting our brains reward centers with flashy visuals, gamified challenges and social interactivity that practically beg us to keep coming back for more. It ultimately changes how we think about financial services. Today, clients expect more than a basic straightforward financial service.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! While we can hypothesize that the lack of Vitamin D certainly contributes to grumpier customers in the gloomier months, we needed data to support our claims.

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The Top Mobile App Trends from 2020

Alchemer Mobile

COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. It has also changed how we interact with our favorite stores, restaurants, and service providers – even our healthcare providers. For example, we’re seeing this with a lot of our media and entertainment customers.

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Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Use analytics where possible to uncover insights into customer behaviors.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. This is a branding and messaging issue. She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. I use the FED method—focus, empathy, data.

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