Clearbit’s Matt Sornson on driving growth with data and content
Intercom, Inc.
MAY 24, 2018
When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. But all too often, companies fall into the trap of using partial or old data to drive major decisions. Companies commonly make the mistake of using expired or partial data from a small subset of users to justify big decisions.
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